What Expert Authority World™ is saying about the show:
- Great show!by Gisele_Oliveira from United States
I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!
- Amazing Guests, Real World Adviceby Demi @ Comcastro.com from United States
Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.
- These podcasts have some great nuggets!!by Jen from Fort Worth from United States
Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!
- Inspiring Real World and Practicalby SheriTraxler from United States
Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times
- SUPER PRO production, and better contentby JoshRamsey from South Africa
Hits the nail on the head, and brings practical insight while doing it!
- Enthusiasm and experienceby Cfow110 from United States
Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.
- What an Enjoyable Show!by BretRidgway from United States
Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!
- Great Show!by erseburse from United States
Always providing great content- keep it up!
- Insightful, inspiring and empowering!!by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveby Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
- Amazing podcast!by maddie@podcastingyou from United States
This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.
- INSIGHTFUL!by Mitko I. from Bulgaria
A ton of value, keep rocking!
- Great show!by Gisele_Oliveira from United States
I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
- Insightful and wide rangingby purpletom111 from United Kingdom
This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!
- Brilliant insights from the best…by jxywvut from United States
No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!
- Top Notch Quality Content for Authentic Leadersby dropinceo from United States
A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.
- Love it!by Mariann!! from United States
It’s definitely worth your time if you are trying to stay informed.
- Actionable and Inspiringby Ben_Cook28 from United States
I appreciate the authenticity, quality of the guests, and insights from this podcast
- Essential content for your entrepreneurial journeyby MCarmen Baldovi from United Kingdom
Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.
- Wealth of Informationby KPM D. from United States
Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!
- Packed with actionable content!by mwforrester from United States
Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.
- Powerful!by MichaelUnbroken from United States
This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
- First Rate Host and Brilliant Guestsby Wade Galt from United States
Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.
- Great show.by mdaciuk from Canada
Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
- Great topics - and tips!by Kate | EOFire from United States
Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!
- So glad I found this podcast!by Nate804 from United States
I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!
- So much informationby abal31 from United States
Such a great show. So much information and helps with many areas of our business.
- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalableby Mary2577 from Philippines
Thank you so much and keep on doing more great show.
- Easily One of My Favoritesby ScottDGray from United States
I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.
- Priceless Content!by megan@podcastingyou from United States
Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!
- Very helpfulby Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great Showby emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to Giftby Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered Successby Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great Podcastby 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- Innovativeby Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowby Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the Booksby E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastby Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - Boldby Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionby koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itby Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley Episodeby MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerby TimLawson21 from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great Showby Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesby colas_18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- Fantasticby sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top Learningby BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!by Fatherof10yrold from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismby VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsby Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeby AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsby Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Great Podcast for Leadersby grice79 from United States
So much great advice from great people. I especially liked the recent episode on upping your presentation game. Very helpful!!
- Interesting and USEFULby Banking On Music from United States
I love being able to use the info provided by your interviewers to make my career more successful!
- Love It!by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Memorial Dayby Dave4syth from United States
I really enjoyed the Memorial Day episode. It was a sincere and heart felt tribute to our veterans.
- Flawless interview styleby GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueby Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Sergeson from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by JohnnySwim32 from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Eric Oler from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Super Marioby jamesnewcomb.io from United States
Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
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What You’ll Learn In This Episode
**Click the time stamp to jump directly to that point in the episode.**
[2:20] How she brings out the best in her clients
- How to connect with yourself
- Knowing the true value you bring
- Getting out of your own way
[5:52] Identifying who you need to be
- Questions to ask yourself to be more valuable and serve
[7:20] Her Client’s Transformation
- The steps her client went through to learn how to serve
- 5-step Transformation Blueprint
[12:41] Transformation Experience
- The Ripple Effect of transforming client’s lives
[17:26] How the Branding Identity Process works
- Identifying your passion and story
[23:14] Imposter Syndrome and overcoming it
- Where lack of commitment comes from
- How to move past this to accomplish your goals
[26:00] Going for what really inspires you
- Inspiration > Motivation
- Doing what really fulfills you rather than for the “titles”
[30:09] How video has helped her business
[36:14] How she helps her client’s overcome their biggest problem and take ACTION
- Taking fast, imperfect action
- Have clear Message
- ‘10 Questions’ exercise and Content Plan
[38:36] Shortest Path to the Cash
- Selling Chocolate
- How she overcame her struggles in Mexico
- Selling Chiclets as a kid
EA interviews Episode 10, inspiration transformation success stories and the imperfect action round seven days a week join Mario for training for today’s expert authority effect interview
Mario Fachini [0:13]
we’re live expert authority world and it’s going to be another great episode I have none other than branding identity and best selling author Maria at our hospital with us live today and she’s going to be bringing the content to you She is a wealth of knowledge I’ve seen her speak I know what she’s going to be sharing I’m not going to take any of her Thunder so I’m going to jump right into it with her you’re in for a treat but first let’s thank our sponsor
so you want to go live on Facebook but you’re not sure where to start or what to do some people say just grab your phone or by all this expensive software well I have a better option for you check out MarioFachini.com/Belive be live is the simplest and easiest way to go live on your Facebook with a professional production once again www.MarioFachini.com/Belive
Maria Erazo [1:00]
Right, we’re back with Maria and Maria. I am so glad you are here. Thank you for joining us. How are you feeling? Oh, great. Very, very happy to be here with you, Mario and with your audience. Great. Thank you for having me. All right, we’re in for a great episode. So let me just jumped right into it. And we’re just going to have a conversation here. I know your backstory, and it’s why I invited you on the show. But for the audience, tell them what inspired you. Why do you do what you do? What inspired you to start your business and help people the way you do like no other what inspires me to see people succeed. I love being able to help people to acquire the knowledge, develop the skills and access the resources that we need in order for us to succeed in this entrepreneurship world. And I just I just love it when I can see people go from not having that brand identity. That really owning their worth, you know, there’s value in seeing them shine and serving the world. And I just love that dive a little bit deeper into that. I know what you’re referring to. But when you’re saying shine and serve in the world, how do you how do you bring that out?
Mario Fachini [2:20]
How do you bring out the best in your clients and, you know, even prospects because when you’re talking to them, you know, you’re on stage we’ve been at some of the same place to speaking and how do you how do you get inside of their head to say, you know what, I see the value in new I’m going to bring it out of you and we’re gonna do it like that. What are some of the things you do to bring out the best of people?
Maria Erazo [2:40]
Yes, definitely. Well, one of the reasons why I’m so effective that is because I was and that in their position at some point of my life where I was full of knowledge experience, but I didn’t know I was so connected with myself with my own story and I it was hard for me to recognize my true value and it wasn’t until I started learning about myself and until I, I was I worked with one coach who, who actually was able to tell me to to help me see myself through his eyes and then help me believe and and since that I started realizing that oh my gosh, like how many I’m wondering how many other people are doing this. So when I interact with someone, the first thing that I help them do is to learn and to uncover their gifts their natural abilities and for them to recognize how amazing they are into I help them see themselves through my eyes and and I help them believe by by walking them through a process on on how can they serve the world with their stories with what you know with what they have, but it has to come from within it has to come from a from a personal belief from um, you know, it’s something that we have to get out of our of our own head and get out of our own way. And fortunately, a lot of times, we are our worst enemy. Because we don’t, most of the times we don’t treat body everything that we already know and what we have accomplished. So that’s where I start, you know, helping them with to really get to connect with themselves and to rare realize how valuable and amazing they are. So you’re saying it’s a lot more about the psychology in most instances than the actual things they’re doing? Well of course, because a lot of people are you know, we get so caught up in life and we get so caught up in DC and just going you know, everything just working and just going from you know, throughout the throughout the day with just with everything that we have going on the weakest connect with true disconnect from what our passion is, you know, what makes us feel alive. What makes The wheel, you know, happy, what makes what the week eight? What makes us cry, what makes us smile, all of those things are deeply connected and directly connected with our purpose. So it’s really more psychology than anything, the beginning of any I will say any personal or professional coaching has to start with, with psychology.
Mario Fachini [5:26]
You know, I agree with that 100% because I’ve even told my clients, it’s not that you have to do more. In most instances. It’s just that you have to be more and that always starts with you. It reminds me of this picture. I think it’s funny. I don’t know if everyone else well, but it’s my show. So I’m going to say it but it’s a picture of Waldo and he’s sitting here like this, you know, meditating and it says when will although finds himself
Maria Erazo [5:50]
Oh, love it,
Mario Fachini [5:52]
but it’s so true because like you’re saying it’s not out here. It’s it’s more about what are you doing and how are you becoming more To serve people
Maria Erazo [6:02]
who are we being? Who do I need to be in order for me to act different in order for me to take better actions or more positive, you know more to be more productive? Who do I need to be? Everything starts with Who am I being right now? What do I need to be in order for me to accomplish that? Who do I need to be in order for me to serve the world with my gifts and talents so that’s stories that we tell ourselves are the ones holding us back so we got to replace the story’s changed his story so that we get to be that person that truly mess with, you know, with our audience, with our clients with with people so
Mario Fachini [6:45]
I know you’re not going to say their name for confidentiality, and when people advise with me, it’s you know, same thing advisor-client privilege, but let’s just say Mr. or Mrs. x. Is that fair? Yeah. Share with me an example of someone.That what we’re talking about the psychology and the mindset, they came to you and they were like, I’m here. I wanted to go here. What was like the biggest hurdle they had, and how did you help them through it?
Maria Erazo [7:10]
Yeah. So I’m going to go with I’m going to call these first client. I’m going to call her married because everybody’s Maria, right? And then so I’m going to just you know, and no, and the way we pull everyone like Denzel right? So I’m going to call these So Mary she went through a very tough time in her life where she was,she was very eel and physically and emotionally she was broken emotionally spiritually in loss and she was under a lot of stress and I’m in her life was miserable well through up through a certain process that she wanted to she healed herself through natural natural natural process. Food and in you know, just better enough for nutrition. She also started working with her emotions and her spiritual being and and truly learning to love herself or give. So she went through these amazing transformation herself and to the point where she I mean she turned to be these three, you know, beautiful, amazing looking woman and then everybody worked all these other woman around her what would come to her and after oh my gosh Mary, what did you do? How did you turn to be you know these amazing person how did you got healed and all that so Mary you know she really love these woman and she wanted to help them but she didn’t feel good enough. She didn’t feel qualified enough to share and to to to teach the woman all the things that she utilized and everything that she does. Did to get to where she was so she’s she told me Maria I want to monetize somehow in hell of a lot of people but I want to this is what I want to do like I want to be an entrepreneur I want to I want to create a program so that I can teach this woman step by step how they can do it but I don’t know and so I have a system right that I mean I take clients all the way from you know the fights that system where I help them you know just connect and create their story their transformation story and cover the problem that they’re solving creating the avatar or the client that they’re there they’re helping and you know creating the My Blueprint of their program and you know I’m helping them put together create the coaching programs and how are they going to start their their audience and how can people work with them right so I have that that that I can take people through but the biggest problem That I had to or challenge that Mary was facing was self belief, self worth, not feeling good enough and so that’s where I started working with her before I got I took her through these fights that process I work with her I’m helping her just to value and to see to appreciate who she is and to to understand that you know for what you do you don’t really need to go to school by five or six more years you don’t need to get all this certain different certifications you all you need to do is really just teach people to do what you did to get to where you are. So once she got over that and she realized and she learned to appreciate and love and value herself now she’s speaking and and she’s now been hired to speak In different events, she now coaches people in nutrition. She works for an organization that was that higher. They outsource PR services so that she can come in and teach people about attrition. And she’s writing a book so that she can share the whole process with her audience. So now she’s truly only then leaving, you know, her dream of serving people and transforming people little throughout the whole process that i i woke her and How good does that feel on your part to help her overcome that? Oh my gosh, I feel like because when I felt that her she tells me she’s like Maria, you need to know that every woman every life that I that I’ll be transforming and that I’ll be helping and this and this, you know, with my work I we owe you. I owe that to you. Because there was because of your work because what you do What to do with me that I’m able to help other woman and I tell her I’m gonna you know you’re not married I received that and thank you for sharing that with me and I want you to also understand that you are doing the same thing we are costs you we can we are you know people weren’t costing them a positive effect in the world and he said chain that it’s a never ending chain and I just love that feeling because when we own our value and we help someone we are really touching more to life than just the person that we’re working with. So that that that really is my you know what keeps me motivated and keeps me going.
Mario Fachini [12:41]
It’s the same for me. I tell people all the time about the ripple effect and that’s what the whole point of it is it’s not just about I was doing a broadcast earlier and you know it’s not about the stupid logo it’s not about you know this that the other thing it’s about that transformation and I flat out said I was excited to have you on because I knew what you were doing. And I don’t work with people that are just kind of there. And I’m sure as heck not going to have him on the show. And it’s like, I’m always looking for people that are making a transformational difference. And when you’re thinking like that, as you are what you always have since we met years ago, it’s like you have that ripple effect. And it’s like the work you’re doing isn’t just how do you take this video and leverage it but it’s how do you take that person who’s been praying for an answer for a year, two years, five years, 10 years and it’s like you can deliver that to them what what greater gift that is there than that? I mean, really, so thank you for sharing that story with us. And I want to ask you Is she your biggest success story or is she the biggest transformational one so far?
Maria Erazo [13:49]
She’s the biggest transformation Well, one because who she was and how mean low confidence that When she had and how, you know she she just didn’t own her work in her bio and you know emotionally hot towel truck she failed to feed her now on station shining and free and radians and I mean this will you know definitely leaving her purpose so I will call her my biggest promotion
Mario Fachini [14:23]
okay and that’s great because you know when people say who’s your biggest success story I have it here admittedly I’m looking at the thing you saw me grab it before we started but the success story is such a well how would you define success? Did you go from making 10 grand a month to 100 grand a month in three months? Is that a success? You know, you could say it is if you’re talking about strictly financial but I like yours. Because if you’ve had low confidence your whole life or even for any period of time and you can break free from that. I mean, it only took me 20 years.How long did it take you to help her?
Maria Erazo [15:02]
Oh gosh. To help her. I think I work with her deep for an intense six months or a year. Okay, where it’s she truly broke through something this lot quicker than 20. Yes, for sure.
Mario Fachini [15:20]
Okay, so Mary, we’re calling her let’s talk about what type of person she is. Who are the people you help? Obviously we know how you help them. But who are you looking for?
Maria Erazo [15:32]
Passionate experts who have I will say that have a vision that truly, truly want to help others with their knowledge with their products or services, they have something so these are people that have something that can help others and they want to package it they want to brand it they want to position themselves and they want to connect with their audience so that they can make an impact and to them in their audience. So these are the people that I love working with that I that I’m looking for. Now someone that is like a well, I have, you know, it’s like I have this pot of gold, right? But nobody knows me nobody I don’t know how to present it. I don’t know how to practice myself. And that’s because it does where the brand plans right I don’t know your we are a product you are a product right? So how people perceive us, that’s the whole you know, branding branding consent so how do we build our brand well with what content are we putting out there you know what platforms are we on you know what image you know how people perceive us like how you know when people see you they see us you know, they give you are a yoga trainer and you are in a suit then you kind of you know that Your brand is up right I’m in your presence so all of that all these little details that matter are the ones that I help people with. So that’s what I will I will say you know the people that the entrepreneurs who want to package themselves and you know wrap themselves up in a way that their audience can connect with them instantly
Mario Fachini [17:26]
Well that makes a lot of sense so if I can ask you about the identity process prospect of it aspect of it when you’re talking about the identity piece is that strictly who they are in their identity are you talking branding identity like the graphic design the layout how you’re perceived and all that because I know it can be interchangeable and just to clarify for everyone listening to the episode what’s your take on it?
Maria Erazo [17:54]
Yeah, I identity I refer more to who they are. Okay. Who are you? What you know, what is your passion? What What is your, you know, what is your story?
Mario Fachini [18:08]
What, what makes you come alive, right? Yeah, yeah cuz I know some people that have graphic design and wow really graphic design firms, agencies, whatever and they’re saying oh I do identity work I feel like you need it more than anyone bro. Right? That’s kind of like what we’re talking about. So just wanted to clear clarify that so let’s talk about one of our favorite things are books in video How to separate parts? Which one do you want to start with? You want me to ask you about your books first or video first books all right. Talk about your books. How has publishing a business book helped your business?
Maria Erazo [18:49]
Oh, incredible. It positions you as an expert, right and in the marketplace. So I mean, it is it has been one of the most effective and powerful tools that I utilize with my brand with my business. And then I also help other, you know, when I help other people really, really their books or their, you know, or their PDFs or their content. I mean, it just becomes very powerful tool. So what would you say to someone who’s like, well, I’ve heard about those books, and it seems like everyone’s writing a book and everyone’s got an E book and blah, blah, blah. And they’re just, let’s just say, overly skeptical or negative or honestly, kind of boring, but what would you say to help them? Maybe reframe it in a way where it’s like, you know what, you are worth it, maybe you should shine a little bit more let’s Polish you up definitely. I will say that a lot of it has to do if someone has a mentality I think it’s a lack of commitment they deep down I think they they understand that once you put your name in a book and you put your content and a book you Gonna have to respond and be almost be the face right? I mean be people out there. So if somebody is not component is not that’s an own their value there they don’t consider themselves knowledgeable or the expert on what they do they will be afraid of putting themselves out there. So I will say that that’s more like an internal issue that’s more like you know than anything else because that’s one of the first excuses that come up when I asked my clients Well, why don’t you write a book? Oh, I’m not ready. Why? Oh, I don’t know. I don’t think I have all the facts. What if I say something wrong? Why? So it really comes back to their lack of confidence on their knowledge. And if that’s really the issue, then that’s something that we can all deal with, right? I mean, we can start with what we have. We weren’t with you anywhere works really committed. And we’re truly we’re being honest with ourselves and with our audience. And really when we share from our heart what we know, you know, and then we don’t we wouldn’t have a problem saying, You know what? Yes. Why not? I’m going to publish, even if it’s a 75 page book, because that shows commitment. I mean, even if it’s a seven to me, both small. And I’m like, I just finished, you know, helping one client, right. So he overcame ADHD. And this is this kid is I mean, it’s a kid will be my son. He’s very young. He’s only 22 and he’s so passionate about what you know about helping people and sharing with people how he overcame ADHD. He’s not a doctor so he’s so committed. He truly he’s so vulnerable and once that To share that you know with the world and with people what he went through and his story and he he did he had no hesitation he’s the one Britain that was reaching out to me looking at you know for for just wondering how he could do that why because he is that committed he’s not he doesn’t want to be perceived as the most knowledgeable in you know the guy with all the answers or the word the author without 200 page book and with all this facts and science he just truly and genuinely wanted wants to help people to overcome and baby it or to deal with ADHD so that they can enjoy the life that you can join now because he has so much low for helping others so lack of commitment lack of law Really for their audience or the people that can benefit with their knowledge could be something that can also be holding people back. They know that they want to, but they say that they’re not that is not important.
Mario Fachini [23:14]
Do you think some of it stems from the imposter syndrome? Ah, yes. Oh, that’s, that can be a big factor. I saw something just like the Waldo picture. And it was like, Bob, let me introduce you to Sally. She’s the world’s leading authority on imposter syndrome. And she says, well, Bob, you know, there’s a lot of other people who achieve more than, oh, I see what you did there. But it’s so true. And I was honestly going to jump into the video section. But you inspired me to go deeper with this when you said lack of commitment. Let’s let’s keep it on the psychological front here. What what stemming from that? Why do you think so many people don’t want to commit to doing video doing a book Heck doing anything I want to hit this goal but I don’t want to do any of the stuff that anyone recommends to get there what word Where do you think this thing is? Because I know you deal with it because I know I deal with it and how you know it’s not about you’re doing it wrong or you know this is the right way but how do you get people to take the action to get past it I really don’t care what they do I just want to see him at the finish line, how do you address that?
Maria Erazo [24:26]
yeah I really focus on helping people connect with their wife their reason right i mean they’re why they why they want to do whatever they want to do like why you know what inspired them so I help people find out from that with their why you know create an inspiring white so why people lack commitment because they are not inspired they don’t have a why I recently right Sure.enough that will motivate them. You know, it’s like one this one question that I have in the test that I do that I work with people is one of the questions is what would inspire you to cross to cry, Skype,Skype, Skype, whatever you say two buildings, right? skyscrapers skyscrapers don’t like like the ones behind you know what will inspire you to press both with five centimeter
Mario Fachini [25:30]
Maria Erazo [25:31]
what will what will inspire you to cross them to cross from one side to the other
Mario Fachini [25:37]
Shoot, Can I answer? Pick me, Pick me
Maria Erazo [25:40]
Mario Fachini [25:41]
Maria Erazo [25:45]
There’s no helicopter ! You have to get
Mario Fachini [25:47]
what you expect me to turn into Spider Man and just repel past that
Maria Erazo [25:52]
five centimeter been write a piece of wood and
Mario Fachini [25:56]
Oh shoot! I could just walk across that then that would be easy and not terrifying as all get out.
Maria Erazo [26:00]
Not at all right? i mean you’re only up a 50 floor building, you can fall but what would inspire you?
Mario Fachini [26:08]
family and friends
Maria Erazo [26:10]
yes love truly i mean it’s it’s love
for your family and your friends to keep if your mom is on the other side and she can danger you will be willing to risk your life so cross and to go and save her
Mario Fachini [26:28]
Maria Erazo [26:30]
of course and you know so that only shows that we don’t love motivation we just you know we just haven’t been you we haven’t been able to connect with our recent strong enough to do to do that to do anything in life. So that’s why it’s very important to truly to be honest with ourselves and to you know, I think a lot of people are so caught up and leaving a and this is where I it gets You know, I, I really get deeper into this. And I, you know, I I’m very I will say I can be, um, how can I
Mario Fachini [27:10]
say whatever you want, if you’re holding back, don’t. have a feeling where you’re going
Maria Erazo [27:16]
controversial when it comes
Mario Fachini [27:18]
“Go for it”
Maria Erazo [27:19]
to society, oh, I need to have this title or I need to have this position in the company. I need people who are willing to hold on to their title or their positions more just because they want to keep that image among their peers in many occasions. They want that more than truly saying you know what, who cares about the title I want to help people I want to leave and build and create the life that I want if it’s going to cost me people now. You know not giving up these awards that the company give out you know every six months because I hit certain numbers or whatever and if I need to let that go and truly help people and build a business with something that I’m passionate about eventually what they don’t understand is that when you are truly honest when you’re truly when you follow you know that your passion when you’re the belle of your skills when you polish you know yeah I mean your talents and do utilize them you’re going to become much more valuable in the market where you’re serving that you know with the audience that you’re serving and eventually you’re going to make even more you can make even more money doing that then if you stay in a place that has a feeling or that you know with that house a lot of politics that will not let up for you really authentically wants to be and that I think that that also plays a big role and in today’s society
Mario Fachini [29:09]
Well I appreciate you for touching on that because I agree 100% I saw something else recently and it said don’t go broke convincing broke people you’re not broke and it was like you know you spend most of your time impressing people you don’t like for doing something you don’t want to do to you know, somewhere you don’t want to go and it’s it’s the same thing as what are you doing? Why are you doing it? You don’t want to look forward to years into your point, the skyscraper is yeah you climb the corporate ladder ladder or maybe not even corporate maybe it’s a business you know, and I see people with this attitude like I got a business I’m better than people with jobs Yeah, but are you playing at the level you should be you’re still have that minimal mentality and it’s like you know, you may have climbed the ladder but only to find out It was laying up against the wrong building
Maria Erazo [30:03]
yeah yeah that I have seen that analogy in that analogy in pictures and its sad that
Mario Fachini [30:10]
so get as controversial as you want say what you want, It’s my show, it’s your show right now so don’t hold back I saw you doing yeah I was trying to behave and all that you know me Come on really say whatever you want you know I do we kind of went deep on the book part so let’s talk about business and then we’ll thank our sponsor and go to the lightning round.
So how has video helped your business?
Maria Erazo [30:37]
Oh, gosh, video is the window to the universe. I’m going to say that
I mean, what we are living in an era where we can turn on the phone and connect with people over all you know, around the world that has access to internet I mean, it’s a window know if we take advantage we leverage it if we use the right way if we you know use it for the right reasons and you know I mean we have endless opportunities to not just impact people inspire people touch people serve people and get to people I mean that’s that’s where everything is happening right i mean we we I mean radio has helped me with brand visibility I mean I can now i have i work with clients from all over the country even internationally and it’s just amazing how utilize him in doing it right I one thing that I admire about you I have my are a lot of things oh you Mario, but I absolutely admire your professionalism and help committed you are to give the best video experience so your clients with your setup with you know how mindful you are with sound with Everything and and that shows true commitment you know if we just you know learn to to truly leverage video and be consistent with it we can we can serve people and in ways that even five years ago wasn’t even possible so it’s only getting better it’s only getting bigger it’s only getting you know becoming the way to to connect to reach people and you know and all over the world so if NASA tomorrow business is not that if they’re not they don’t get caught up with the whole you know utilizing video and getting if they don’t get comfortable with video or hire someone that is tight is comfortable video they are going to travel
Mario Fachini [32:59]
well I Appreciate you for the kind words and and the advice because absolutely you can reach people all over the world with it. And you know for anyone that’s listening to this we are also filming it live and some people have called me nuts for doing that so sincerely thank you for that because I have put a lot into this because I wanted to be the most leverage dribble for you as well and for anyone listening watching however you came across this check Maria out because even when she’s I watch her shows she she always has great content and she can attest to it you know I always pop on and you know it’s not just because I know her but it’s because it’s good content and she always has something I can tell you last year especially after what happened personally there were times I watched you and I was like okay I gotta keep going because I know what you’ve overcome and you kept going and sometimes it’s like what can I learn what what’s the value add but sometimes it You know if it’s just straight inspiration you know what it doesn’t matter what you’re doing if that’s your gift just keep doing it so I’m going to finish this with what’s your favorite way to leverage video after the fact and then we’re going to go to or thank our sponsor in the lightning round
so what’s your favorite way to leverage video after the fact
it would be sharing it and just internet and all the different social media platforms that I have even using fire part of it is downloading it and then you can call it just short doing short police and and just repurpose them the video that you know was created and and then just continue matches limit there but repurpose that for other yeah for other other opportunities that I have very good well thank you for for sharing I’m going to we’re going to thank our sponsor and we’re going to come back for the lightning round everyone, Maria Erazo!
instead of trying to get your prospects attention, why not be so captivating they can’t look away that’s quote from my first book video marketing for business owners and I’m saying again today because the truth of the matter is if you can’t get your prospects attention they’re not going to pay attention to you and they’re not going to receive your message and you’ll never be able to help them. That’s why I love be live before it even launched. I was using it in the beta phase and is the simplest and easiest way to do Facebook Lives to reach your audience to interact with them. You can cue the comments up you cannot take questions you can answer them live there’s live polling features you can make a professional looking production very inexpensively in very quickly which is important because you don’t want to be spending your time messing around with computers and hardware and all this other stuff. Live Streaming can get very intense and there’s literally nothing Else I would recommend to start off with that is simpler easier and more affordable than be live so check out MarioFachini.com/Belive once again that’s www.MarioFachini.com/Belive
Mario Fachini [36:14]
alright so we’re back from the break and as I alluded to before the break we’re going to jump into the imperfect action section here we got Maria so branding and identity expert and Maria
What is the biggest problem you see with your audience and what is the fastest way they can over come it to take imperfect action?
Maria Erazo [36:32]
yeah I’m not putting themselves so they’re not really talking not connecting not having a clear a clear message not having a clear brand identity about themselves and not having the out the description or not understanding the real issue of the client that they want to work with. So how can they overcome that You know, they can start by, by reading by just connecting themselves with themselves and getting getting very crystal clear on who they are defining who they are, and defining what problem they’re solving. Who are they solving the problem for, and then start talking to that audience. You know, just think everything that they will get that they can create, starting right now, even videos, you know, even if they don’t have the perfect equipment or lighting or anything. The imperfect action is just write down 10 questions that your clients might have to make sure that your client the ideal client that you want to work with, might be struggling with just 10 and then create a video answering each of these questions about five minute video and that can help you right away to to get that reaction right from your audience and for people to start from next week. You that will be the imperfect action. Just really just get crystal clear with yourself, you know, with your, your identity, the issue you’re solving for, you’re solving the problem for and start creating, you know, just videos or or post, you know, just share the blog or two blocks or just share you know, content for that audience and just they said just make it better I improvement on the way imperfect action is better than no action at all.
Mario Fachini [38:36]
Absolutely. So lightning round, imperfect action item #2,
What’s the shortest path to the cash? How can you take someone from where they’re at to where they want to go in the fastest way possible? What can they do today, That’s going to make a difference tomorrow outside of what you already mentioned.
Maria Erazo [38:56]
Oh yeah, definitely find something that like a product or service that people are willing to pay for, you know, even so let’s say that you have that 21 day fasting or orange juice juicing program to lose 10 pounds before Christmas, invest couple hours or invest in a great graphic designer and have them put it put all this content into a PDF that with that easy steps that people can follow and then start selling it to two people who want to accomplish that. So you know, we all have or if you know how to make something so let’s say you do know how to cook and you make amazing apple pies or you you you love to cook start selling you know even you know cooking or you know or you know, sell sell food or You know, to your family or for special events, especially with holidays coming up, we need to understand that we all have ways even little kids have ways to earn money.
How by selling chocolate, right? I mean we live in a society and I mean in this country with each we have we’re blessed with having the this culture of entrepreneurship for even at church at schools you know you’ll see all this good selling chocolates for to to raise funds for their their field trips. So find something find a product find a service that people need that you can sell them and charge for make money so I always say you know if you are broke is because you are not committed enough to help somebody to put a service or a product in someone else’s hands and you’re lazy I mean, that’s plain lazy. I know I mean, I say that to myself. This is when you When I’m like at a point where I want to hit a certain financial goal and I’m okay Maria you’re just being lazy What do you know what can you do what problem can do so for someone right now that someone is willing to pay you for so in that don’t be ashamed Don’t be afraid you know have been perceived as oh I don’t want to be perceived as that person selling you know food or the person selling you know close really everybody’s selling you something and everybody’s making money with what you’re buying everything why not be the person that is making the money so that’s really what where it’s mindset is really just mindset
Mario Fachini [41:43]
That passion everyone can you feel it she’s awesome Isn’t she tell us what you’re really thinking
Maria Erazo [41:50]
all right. I feel I let me show you something if your mind I I’m going to show you some Okay, so these were my question comes from when I was 13 years old. We have no money. My father abandoned us. So my, I’m the oldest of seven children and we were living in Mexico. And so we had, we were struggling, right? I’m just I wanted to help my mom. Somehow I couldn’t work and, you know, because I will slowly on so I am and I needed to help my mom at home and everything. So I started thinking, How can I help my mom with at least with a little bit of money so that she doesn’t have to feel like she’s carrying this way by herself. So what I did, I started selling Chiclets, these little Chiclets. I was one of the girls that you have ever been to a country where you’ll see the kids in the corner selling tickets. I was one of those girls selling tickets. And this is where I started like where I realized that oh my gosh, you’re sell something and you are not like I had two cousins I were my age and we used to go out together and my brother he was eight me and my tools that are two cousins, but they were very ashamed. They didn’t want their friends to see them on the street selling that I did. On the other hand, I didn’t care I would, I would even argue with them. So I will get into an argument with them because I will tell them oh my gosh, look at look over there. There’s a lot of people let’s cooperate you know, let’s close them if they want to buy chicken and they will tell me know because I think what if somebody knows knows from there what is some of our kids from our neighborhood school are there and what what are they gonna think I’m saying but, you know, at that moment, I I somehow I realized that, you know, they I didn’t have no you know, we didn’t have a father or somebody supporting us somebody you know, other than my mother. We didn’t have anybody waiting or Or, you know, ready to give us money. We had nobody, it was just us. So to me that desire to help my mom was bigger than what would people think about me? So that’s what I’m very passionate about. And that’s why I teach my kids you know, to earn money. And I don’t have a problem if people see my kids selling, you know, chocolates and the neighborhood, why not? So I say, you know, at the end of the day, what people say what people think people’s perception about you is not going to fit your family and that’s why when I when I work with people and I’m like, you know what you are being selfish you can help so many people with your knowledge with your passion with what you do, why you’re not helping that people want you and so your selfishness is it’s a stopping them from having an amazing product or life with what you can help them with Justin. That you are being selfish and and I think it’s that’s that’s another reality that that’s us from really being successful
Mario Fachini [45:10]
I can relate to that I never sold Chiclets and if anyone from high school sees this and you have pictures, I doubt there’s any video of it. I wish there was because there’s no cell phones at the time. But I remember ninth grade band bus. We were marching in the Hollywood not there was a different year we were in Florida for the Easter Parade. And we all had pre metered lunches. Everyone gets a cookie, everyone gets a sandwich. Everyone gets some peeps and everyone gets whatever the apple or I don’t know anyone would want that. But we all had these little pre made meals and I wanted three sandwiches. didn’t care about the sugar. The Apple was okay. Cookie and I wanted the food. I’ve always liked food in other people. They wanted to get all I got the Chiclets not the Chiclets the peeps, and they’re like, Is that what you have now? Yeah, yeah. And then other people wanted the cookies. And I know there’s teachers that have seen this. I also sold videos from my locker. And I sold them to the teachers. Because if you can persuade and influence them on your side, you don’t get in trouble as much. So we had all these lunches, and I just wanted three sandwiches. Well, after two or three transactions, just bartering. Everyone starts going, Hey, can you get me more apples? Can you get me more of this? Can you get me and I’m like, Well, now I don’t get to eat my lunch. And I traded half the boss out. But everyone on their own, had one fourth of what they wanted. I wanted more sandwiches, they wanted more sugar, and some of the adults wanted the food, the fruit and that’s the thing like you’re talking about the collaboration of like, here’s my resources. Here’s your’s. Let’s swap this around. Who else do we know what’s going on here and when you have that service mentality? It’s so easy. You know I love the Chiclets story. I love the Chiclets story. So in the same vein of selling, and creating sales. And profiting from it. The last thing I’m going to ask you, then we’re going to thank the sponsor. And there’s a surprise after but how would you say is the best way to increase customer lifetime value? How do you take the one customer and not just have it transactional, but have it transformational?
Maria Erazo [47:33]
Oh, yeah, create educational material that can keep them engaged. So keep them updated with the latest information about the product or service they’re using. So it’s truly you know, just given them and just added value, you know, just that’s where we get to stay updated. We get to always study what you know what what we do or you know or the product and always come back and just educate them really people want to know they they want to feel like if something is going to come up that is better than what you saw me I know you’re going to tell me and I know you’re going to share with me because I know you care enough to comment and share that with me that will definitely bring that you know that relationship with different our relationship and will create you know that that religion that long term connection with client.
Mario Fachini [48:39]
Maria it’s been a pleasure having you on the show. I’m so glad we could connect like this and can’t wait to air the episode. We’ll see everyone again. Maria gracias
Maria Erazo [48:50]
Mario Garcias. Thank you, everyone. Love you. Keep up the amazing work well, they are shine own your worth because the world needs a rockstar like you.
Expert Authority Checklist [49:01]
You’re already successful You’ve worked hard to get where you are. We both know it wasn’t overnight and hasn’t always been easy. No doubt you’re the expert on your subject matter but do your prospects in your marketplace think of you first is there go-to trusted advisor all the time expert authority checklist. com is 100% free and reveals the 21 steps to determine if your prospects of view you as the expert and authority of your marketplace, or if it’s just all in your mind important required steps like do you have a process in place for prospects to self identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no brainer for your prospects? Do you have a real-life paperback book showcasing you as the subject matter expert you can actually hand someone get your free checklist now www.ExpertAuthorityChecklist.com Once again, www.ExpertAuthorityChecklist.com to make sure you have the 21 steps covered it better not be more but don’t leave those one or two things you may have missing go any longer visit: www.ExpertAuthorityChecklist.com and make sure you’re being seen as the expert and authority today once again that’s: www.ExpertAuthorityChecklist.com Get your copy now
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Learn More About Maria
María is the founder of María Erazo Enterprises, a business strategy coaching, book publishing, and marketing firm.
She is a financial and branding strategist, Keynote speaker, entrepreneur, and bestselling author of 5 books. She wrote a biography called, “In Search of My Father.” This is an inspirational story of her inner struggles growing up in a family facing immense adversities by being separated across international borders as a child living poor in Mexico with both of her parents in the USA
Her mission is to work with passionate individuals and organizations to leverage their stories to create smart, compelling brands. She coaches business owners and entrepreneurs not only in the Hispanic community but with clients from all over the world.
María was born in Mexico and immigrated to the United States at the age of 15. She resides in Grand Rapids, Michigan, with her husband, Giovanni, and three children.
María is a weekly contributor to a local Spanish newspaper, El Informador. Her columns focus on themes of personal development, business training and aspects of how these two broad topics interact with each other.
María Erazo helps to transform dreams into reality through inspiration, personal development, and purposeful connection.
Connect with Maria Erazo
Resources to Profit Your Business
1) Video Marketing for Business Owners: The Ultimate 7 Step Guide to Become the Expert, Authority, and Celebrity in Your Niche
2) Business Book Checklist: The 5 Reasons Every Business Needs a Book Including Yours
3) Marketing $upercharger – Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales
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