What Expert Authority World™ is saying about the show:
- Inspiring Real World and Practicalby SheriTraxler from United States
Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times
- SUPER PRO production, and better contentby JoshRamsey from South Africa
Hits the nail on the head, and brings practical insight while doing it!
- Enthusiasm and experienceby Cfow110 from United States
Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.
- What an Enjoyable Show!by BretRidgway from United States
Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!
- Great Show!by erseburse from United States
Always providing great content- keep it up!
- Insightful, inspiring and empowering!!by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveby Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
- Amazing podcast!by maddie@podcastingyou from United States
This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.
- INSIGHTFUL!by Mitko I. from Bulgaria
A ton of value, keep rocking!
- Great show!by Gisele_Oliveira from United States
I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
- Insightful and wide rangingby purpletom111 from United Kingdom
This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!
- Brilliant insights from the best…by jxywvut from United States
No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!
- Top Notch Quality Content for Authentic Leadersby dropinceo from United States
A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.
- Love it!by Mariann!! from United States
It’s definitely worth your time if you are trying to stay informed.
- Actionable and Inspiringby Ben_Cook28 from United States
I appreciate the authenticity, quality of the guests, and insights from this podcast
- Essential content for your entrepreneurial journeyby MCarmen Baldovi from United Kingdom
Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.
- Wealth of Informationby KPM D. from United States
Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!
- Packed with actionable content!by mwforrester from United States
Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.
- Powerful!by MichaelUnbroken from United States
This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
- First Rate Host and Brilliant Guestsby Wade Galt from United States
Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.
- Great show.by mdaciuk from Canada
Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
- Great topics - and tips!by Kate | EOFire from United States
Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!
- So glad I found this podcast!by Nate804 from United States
I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!
- So much informationby abal31 from United States
Such a great show. So much information and helps with many areas of our business.
- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalableby Mary2577 from Philippines
Thank you so much and keep on doing more great show.
- Easily One of My Favoritesby ScottDGray from United States
I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.
- Priceless Content!by megan@podcastingyou from United States
Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!
- Very helpfulby Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great Showby emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to Giftby Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered Successby Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great Podcastby 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- Innovativeby Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowby Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the Booksby E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastby Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - Boldby Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionby koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itby Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley Episodeby MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerby TimLawson21 from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great Showby Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesby colas_18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- Fantasticby sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top Learningby BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!by Fatherof10yrold from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismby VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsby Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeby AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsby Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Great Podcast for Leadersby grice79 from United States
So much great advice from great people. I especially liked the recent episode on upping your presentation game. Very helpful!!
- Interesting and USEFULby Banking On Music from United States
I love being able to use the info provided by your interviewers to make my career more successful!
- Love It!by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Memorial Dayby Dave4syth from United States
I really enjoyed the Memorial Day episode. It was a sincere and heart felt tribute to our veterans.
- Flawless interview styleby GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueby Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Sergeson from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by JohnnySwim32 from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Eric Oler from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Super Marioby jamesnewcomb.io from United States
Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
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What You Will Learn In This Episode
[1:04] – We thank our sponsor, BeLive
[2:01] – Rosh’s inspiration in photography
- Rosh’s father likes photograph
- Rosh’s father would let him use his camera
- He was one of the top young photographers
[2:58] – Rosh’s memorable moment
- He was photographing Sarah Ferguson, Duchess of York
- Sarah Ferguson told him that he was the first person to ask to take her photograph
[6:01] – “Equipment is good but that’s not what it’s about.”
[6:14] – How does Rosh help
- Rosh helps a lot of photographers
- He helps students as an instructor
- Rosh supports photographer in business and pricing
[9:50] – Why photographs are important for brands
- Photographs helps in getting the word out
- Creating images to show off products
- Photograph is representing you
- Photographs are the first connection to people
[11:55] – What to do in photography market
- Find a way to separate yourself from the competition
- Develop your brand
- It takes a different level of work
[14:21] – “Your brand is your reputation”
[14:41] – Pricing and photography
- It is your own self-worth
- Everyone is fighting for their clients
- Work on your craft
- You have to deliver
- Have the portfolio
- Develop a network of people
- Develop a reputation
[18:08] – Rosh’s advice to progress
- You need to know the process
- Work your way up
- Don’t listen when people say that you need to pay your dues
- Decide that you’re ready to go
- Don’t listen when people say you have to go through hoops
- Just keep moving everyday
[21:34] -“If you have more coming in than going out at the end of the month or the end of the year, you are a successful business person”
[22:50] – How did Rosh’s book help his business
- Meeting Lindsay Adler
- Having a book gives credibility
- It gives experience
- It opens opportunities
[28:21] – Importance of video
- It helps in the ability to connect with people better
- It got Rosh connected with YouTube educators
- You have to build and create content
- You need to do niche out
- Just keep going and outlast
- Video allowed Rosh to pull on clients
- Through videos you get opportunities you never knew possible
- The more you do it, the more of an expert you can be
[33:36] – Time out to thank our sponsor, BeLive
[34:55] – Imperfect Action Round
- The biggest problem most people have is not starting. And the way to fix it is to start
- The fastest path to cash is charging and charging enough
- Continue to communicate and keep customers in the loop
[37:56] – Expert Authority Checklist
[39:12] – Thanks to our sponsor, BeLive
[39:48] – www.ExpertAuthorityWorld.com
EA interviews Episode 22. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:13]
Welcome Expert Authority World. I’m excited to be here with you and bring to you Rosh Sillars from the Rosh Group, photography expert and world traveler and best selling author. He’s going to be sharing his insight on photography with you. Have you ever wanted to take a good picture? Have you ever wanted to know what goes into a good picture? How do you get that perfect shot? There are so many people out there that will just arbitrarily do a Facebook Live and they’re like, “Oh. I have a phone and now I’m a photographer.” And they think that just because they have a camera that makes them a photographer. And this is my personal viewpoint on it because I get photography and videography questions as well. But do you know about color temperature on the lighting? Do you know about composition if you’re using audio? All of these things play a factor in the final shot. So I’m going to let him jump into it. But first let’s thank our sponsor.
SPONSOR BeLive [1:04]
So you want to go live on Facebook but you’re not sure where to start or what to do. Some people say just grab your phone or buy all this expensive software. Well, I have a better option for you. Check out MarioFachini.com/BeLive. BeLive is the simplest and easiest way to go live on your Facebook with a professional production. Once again, MarioFachini.com/BeLive.
Mario Fachini [1:32]
And we are back with Mr. Rosh Sillars from the Rosh Group. Rosh, I’m excited to have you here. What are you most excited about?
Rosh Sillars [1:33]
Oh, this is wonderful. Thank you for having me on, Mario. This is a lot of fun. We’re going to have a great conversation.
Mario Fachini [1:38]
Well, I appreciate that. It’s a pleasure to have you. I can’t wait for you to share because I know what you’ve been doing over the years. And it’s been a while since we first connected kind of indirectly. But it’s funny how everything works out. And I’m really glad because you’ve taught me a lot as I followed you and you’ve shared some insights. So I want to start off with the inspiration for your company and why photography. Where did it all come from?
Rosh Sillars [2:01]
Oh, wow. That goes way back for me. My father like to photograph. We had a dark room in the basement when I was a young boy. And so that just kind of got me the bug he would share me. I’d go out to Montana to visit family and spend the summers out there. And he handed me his camera. And it was a manual 35 millimeter camera. So I learned early on. And I went into high school and came out of high school. I went to a great school that had a great program. I came out of high school as one of the top young photographers in the nation through scholastics. And it just went on from there. And I went into the newspaper business. I got my degree in photography. And I’ve continued on all the way up into the highest levels of advertising photography. Pretty much I’ve probably photographed just about everything except for war. Although my newspaper career certainly put me in interesting situations.
Mario Fachini [2:55]
What was your most memorable moment from over the years?
Rosh Sillars [2:58]
Wow. There isn’t one. You know, I’ve had the opportunity to photograph a lot of interesting people. And one of the moments that really helped me understand how to treat people and how to interact with people was – it’s a number of years ago now – but I was photographing Sarah Ferguson, Duchess of York. And I went in, it was a it was a last minute thing. My hair was all over – when I had hair – all over the place. Like, literally I had to run the last second call. I met a reporter. And we went into this small room and there she was. And there’s a PR person to the right of us and the two of us. And before we get started we did a little chit chat. She seemed a little stiff, a little nervous. But not nervous, but stiff. Just not sure who we were, the nervous part is from. And I reached down into my bag and I pull out a flash and I look at her and I say, “Would you mind if I use flash?” And there’s this sudden silence. And she looked at me and you could feel the tension in the room. “So you know, you’re the first person ever to ask me to take my photograph?” I have to remember at that time – this wasn’t long after Diana had passed – and she was one of the most photographed people in the world. And so that idea of being able to just connect with somebody understand that everybody is a real person. If you can build that rapport and that relationship with people. And after that, she was all about us. We had a great time. She actually looked over the PR person and send them out of the room. And we just talked royal family, took photos, great interview. And she literally was walking us to the door because she didn’t want us to leave because she knew somebody else who may not have so much respect just as a thing was coming in next. So it’s that kind of a thing. Those moments, I think, ultimately for me, especially for the types of photography I’ve done, I’m more in advertising and marketing photography today. But I really enjoyed the media side because I was capturing history. And people saw history through my eyes, whether I was on the campaign trail or just documenting a big event. I felt that sense of being a part of history and playing my role in the world. So that was – I really did enjoy that.
Mario Fachini [5:26]
Well, that does sound like a lot of fun. And I appreciate you for sharing that because what a lot of people don’t realize is exactly what you articulated, that everybody is somebody’s somebody. They’re not an object. It’s not just, you know, something you photograph. They’re alive human being with the same feelings and emotions and intellect that everyone else has. And it’s something as simple as that that makes the biggest difference. So thank you for (1) being you and then sharing that because so many people just think it’s, “Nikon or Canon.” And we might jump into that.
Rosh Sillars [6:01]
Equipment is good but that’s not what it’s about. It really is not.
Mario Fachini [6:05]
Yeah. I tell people all the time, it’s about the psychology, not the technology.
Rosh Sillars [6:09]
Much better way to put it.
Mario Fachini [6:10]
So let’s talk about who you helped and how you helped them.
Rosh Sillars [6:14]
Well, I work in a few areas. I own a media company. And my career has certainly evolved over time. And I start off helping a lot of photographers. I’ve worked at the universities as a photojournalism instructor and digital photography instructor. And getting into the social in the mid-2000s, I really started supporting other photographers in that arena on the business side of photography. And even some of the areas that I’ve known for is supporting photographer’s pricing. I have a big article that comes out every year. So really, it’s support the business side of photography as much as how to take a better photograph. I’m always happy to answer those questions. But there’s not as many people out there really supporting photographers on the business side. So I really enjoy doing that. I’ve taken that a little bit more mainstream these days. I have more mainstream clients than just photos. But obviously, photography is my core and certainly in my heart.
Mario Fachini [7:09]
So you had touched on your clients. Let’s talk about them for a minute. What is your biggest client success story? They were having a problem, they came to you, you helped you solve it. What was the biggest transformation you were able to give them? For you –
Rosh Sillars [7:24]
Wow, that’s a great question, Mario. I don’t know what the best one was. I mean, I have had very large clients being in Metro Detroit area. A lot of automotive, international automotive. But also some of the recently until the last year when the agency lost the account, I was doing all the foods. And I did a lot of work there. And that was really good. But I have all sized clients when it comes to photography. From, you know, portrait sessions all the way up to – just, literally, before we went on the air had an agency called me to photograph for a brand. So it’s all across the board. And I’ve had a great career. So quite often when a big opportunity comes around, especially in the area of food, I often get a look. And at least people consider my work. But you know, a lot of times these days the problems – or simply as the other day having to photograph a huge line of trucks. And they only had them for the one day in the morning. And you know how shorter days are and they wanted me to photograph it around [8:00]. Well, the sun is hardly up at [8:00]. And, oh, my goodness, that day, it was raining and foggy. But yet I had to photograph that line of the trucks. Figure out how to make that work. So a lot of times, just that experience of learning how to create a really good image, whether it’s in post production – in this case, that certainly had to be the case – there’s a lot of post production elements. Because photography has changed so much. It used to be all about pre-production and then you get the shot and turn the film in. Today it’s all about post-production. So there’s been a big shift in photography and staying up with how you can solve problems differently now with the tools that are available. It’s something new every day. And in being in Metro Detroit, I can’t focus just on food because, although, the food area of business is certainly growing in Metro Detroit, there’s so many other opportunities that are going on. So I have my fingers in a lot of different stuff.
Mario Fachini [9:34]
So I want to ask you about the food because you piqued my interest. I absolutely love food. What’s one of your favorite clients you’ve worked with in the food industry? I’m thinking maybe Morton’s, Ruth’s Chris. Have you worked with any of them? Because you got steak on my mind with some –
Rosh Sillars [9:50]
I’ve certainly photographed steak. But you know, like I said, the Aldi was really good because that’s the international account. And we did a lot of hero shots for their covers of their in house magazines and for their ads and for their trucks. And that was a consistent client that offered a lot of different types of food type photography. And it was really, really pretty cool. But I photographed in the years past that for Olga’s and Don Foods and Mongolian BBQ. It’s been a regular through the years. So there’s a number of different and new ones all time. And quite honestly, a lot of startups in Detroit recently, in the last eight few years, that I’ve had the opportunity to be a part of their growth. And getting the word out, creating really nice images so they can show off their wonderful products. You know, you can do it on your own. But you have to remember that photograph is representing you and it’s the first connection that a lot of people have with your brand. So it needs to be good. You can’t just have good enough. You really need to have it top notch. Even if you just invest in one photograph and do that one. Well, that’s better than having a bunch of average photographs representing you.
Mario Fachini [11:10]
I agree with that. 100%. And right before we went on the air here, I was going through my checklist of what to do to prepare to be on camera. And so many people don’t even think about that. It’s amazing to me because they’ll get the professional photos as well you should. They’ll get the professional video as well you should. They’ll buy the suit. They’ll buy the dress. They’ll get the banner made. They’ll get the business cards. They’ll do everything. And then they do a Facebook Live or YouTube Live, they do something on video, and they don’t invest $10, $18 on an extra light and extra 30 on a webcam. And it’s like, “How brand representative are you?”
Rosh Sillars [11:55]
Well, as a photographer, this is something that’s been true for a long, long time. People will spend just a boatload of money on the media. Like say for example, a billboard campaign. That’s not cheap. And they’ll spend a lot of money and then they’ll come to you and say, “Can you create a photograph for a couple hundred bucks for us? We’ve really blown our budget.” I’m like, “Wait a minute, this is the most important thing that you have going. And you want to skimp on the thing that’s representing your brand.” But it happens all the time. Sometimes it’s everything, the photos and afterthought. And you know, honestly, there’s some elements that look, we are in the heyday of photography. And you have to have photography. Now, at the same time lot of photographers say, “What are you talking about? It’s so hard these days.” That’s because there’s so many photographers too. But that’s true in a lot of areas. There are a ton of writers, there are ton of videographers, there are a ton of pretty much everything out there because Google has lowered the bar. Anybody can figure anything these days. And so you need to find a way to separate yourself from the competition. So it really is all about branding. There are photographers who charge $100 and there are photographers who charge $50,000. Why can they do that if there’s so many different photographers? How are photographers charging sincerely $10,000 a day regularly? Because they’ve developed the brand. And they’re attracting not the people that – the people want to hire a $100 photographer, will hire the $100 photographer. There are people who want the $10,000 photographer, will hire the $10,000 photographer. And you can decide which one you want to be. And it takes a different level of work. And certainly branding is a big part of it.
Mario Fachini [13:42]
Let’s jump into that a little bit. Because this is a very common question. It’s a very good question. I don’t think people address it enough and realize it. But one of the things my clients always ask me and when we’re going through my eight week training, one of the things we touch on is packaging and pricing. And that’s exactly it. You know, we go through publishing the book and creating a training so you can profit from it. And they’re going, “Oh, I want to sell it for $97 or $197 or $297.” And I personally don’t tell anyone it’s part of the requirement. I won’t let you sell it under $2,000. That’s like a good starting point truthfully –
Rosh Sillars [14:21]
Your reputation. You know, your brand is your reputation. And yeah, you decide where you want to be.
Mario Fachini [14:27]
When you said that there’s people for $100, $1,000, $10,000 and $50,000, where do you want to be? Why do you think people choose to just play at the low level?
Rosh Sillars [14:41]
Because they feel safe. And sometimes – and you know this, Mario. Sometimes we decide what other people can afford. And sometimes it’s our own self worth. We feel like – I mean, a lot of times people get into photography early on and say, “Wow. I made 100 bucks for this photograph. Boy, if I could just do this so many more times, I’m going to make -” but they fail to realize how hard it is to make that – find more people who need that $100. They took months to get to that one. And then a few months later, they got another one. Like, “Wow. If I just worked a little harder.” It’s not going to be that – everyone is fighting for the clients. So which clients do you want to fight for? It’s going to take about the same amount of effort. Just about. Because you have to think about it. There are thousands and thousands of photographers fighting for the $100, right? There are hundreds of people fighting for the $10,000. So you’re fighting against fewer people going after the $10,000. And when you get it, – which you won’t get it as often as you’ll get the $100 – so you went three to one $10,000. So you made $300 or you made 10,000 one time. I mean, you can choose. You can choose. But you have to work on your craft. And you have to deliver too. And you also have to have the portfolio. And a lot of times, it’s certainly networking and developing. And again, it’s hard to get the first one. It’s very hard. But once you have sold your photography at a certain level, you’ve developed a network and people refer people who need $10,000 photographers. And people who need $100 photographers and people who need $100 photographers who will be referred by people who hire a $100 photographer. So once you get into that network and start developing that reputation, you’ll get there. Never ever say it’s easy. But it’s not easy at either level.
Mario Fachini [16:40]
Yeah. There’s definitely work that goes into it. And there’s – I was thinking about this yesterday and you’re bringing me back to my first client and shoot. And it was for a restaurant. I love that food. It was a pizza place. And it was for a website. And they said, “Well, can you take some photography also.” And I quoted them on the site. And it was a whopping 500 with an extra page for 100. And I said yes to the photography for 50 bucks. And I was just so excited to be able to do it. And I took a compliment out of it. Because even five years later, they were still using it on their ads, on their TV commercials, on the menus, and everything. And my little trick – I’m still implementing it now with the soft boxes – but I took a napkin over the flash so it wasn’t super bright. And it gave it that soft look. And it’s reminiscent because there’s people reaching out even, again, yesterday that want to fly me and to produce Facebook Live streams because, I guess, they think what I’m doing here is – they see it and it was more referrals. So there’s that both ends of it where you go, “Hey. It’s been over ten years. Here’s where you started. Here’s where you’re going.” But let me dive even deeper. Why do you think people after five or ten years, I still see some of them that they don’t progress, so to speak. They still stay where they were. And you had touched on that safe zone. But what else do you think could be playing a role that we could break through for someone listening?
Rosh Sillars [18:08]
When I – a lot of times they said that, you know, the idea of that $50, $100, or maybe even $200 for a photograph and you do get used to that. And it’s harder to build your way up from there. When I taught photojournalism, I would talk to young journalists and say, “You know, some of you are going to work for a weekly newspaper. And some of you are going to work for the New York Times. Why? Well, because some of you apply to the New York Times.” You don’t know until you apply and go through the process. And so you don’t know what you need to fix. You need to go to the big ad agency, knock on the door, and say, “This is my portfolio. What do you think?” And you know what? They may say, “Well, in about 50 years, you might be ready.” But that’s fine. What are those things? In other words, you may not get in the first time but you need to know the process. You need to know that, “Oh, wait a minute. I just talked to an absolutely wrong person. But now that I’ve been there, I know who the right person to talk to is. And I can start working and networking towards that right direction.” So a lot of times it is our comfort zone, where we are. And you can work your way up. I worked my way up from a weekly newspaper all the way up to international photography slowly. But that’s my way. I know guys who assisted – went out, left school, assisted big time photographers. The next thing I know, I hear they’re flying all over the world knocking on doors. My coauthor for my first book, she’s a great example. I use her all the time. Her name is Lindsay Adler. And when I met her, nobody knew who she was. I mean, literally. I mean, but we connected on Twitter. And we met in New York. And it turns out she’s writing a book. And there’s a whole long fun story behind that. But today, ten years later, she travels all over the world. She’s one of the top photographer. She’s a Canon Explorer of Light at 30. I mean, it’s huge. But that’s because she worked really, really hard. She knocked down a lot of doors. If there’s anybody that says you can’t do it because of your age or you have to earn your dues. She was doing it just a few years out of school. And this is what I often tell people, everybody will say to you that you need to earn your dues. Don’t listen to them. Because by the time you earn your dues and you’re at the age or have enough experience that that they were telling you, you needed, they’re looking for fresh blood. So you don’t win either way. I mean, so you have to decide yourself that you’re ready to go. This is your time. And don’t listen to people who say you have to go through so many hoops. Just keep improving what you’re doing every day.
Mario Fachini [21:03]
I absolutely love that. One of the things I learned and I’m very thankful and now I tell my clients is go an inch wide and a mile deep. So many people spread out all over the place. And they never become the best at what they do. What I’m hearing from you is become the best and you’ll attract that to you instead of just being all over the place continually forever. Like you said, you’re not going to win either way. It’s either going to take too long. And then, I mean, factor in inflation. Great. You raise your rates. Now they’re not even worth it anymore.
Rosh Sillars [21:34]
We all have to find our own. Some people are very happy taking senior portraits for their local community. It’s a very fulfilling career doing that. People love it. They bring a fashion flair or their own look to it. They love working with the kids. Success does not mean that you are making a million dollars as an international photographer. Whenever people ask me what is success in business, I say positive cash flow. It’s just that simple. I rather be a photographer who only makes, say, a total of $50,000 or $25,000 a year. But have an extra thousand leftover. Than a photographer or a business person that makes half a million or a million a year, but owes 300,000 at the end. I mean, it’s positive. If you have more coming in than going out at the end of the month or the end of the year, you are a successful business person as far as I’m concerned.
Mario Fachini [22:32]
I like that analogy. Because when I’m working with clients on our profitability matrix for their business, it’s not how much you make, it’s how much you keep.
Rosh Sillars [22:40]
Mm hmm. Exactly right.
Mario Fachini [22:42]
So you would touched on something and we’re going to segue into it. How has publishing, how has your book helped your business?
Rosh Sillars [22:50]
Well, that expertise element really does help. So I guess we go back to Lindsay. And again back to how you treat people. So Lindsay, again, that time, Twitter’s always been one of my main areas that I’ve developed in social. And at the time, she had maybe 200 followers and nobody knew who she was. But she was excited. She heard we’re going to New York to speak at the Javits Center. So she met me and a couple other people there from podcasts and from social media. And she’s really – she’s full of energy. She had so much energy, Mario. I pulled out my microphone and interviewed her right there. She had that much energy. I knew she was going places. And she joined us later on other things. But it turned out that later after that meeting, that she called me and asked me if she could interview me for her book. And I’m like, “Yeah. Sure.” And of course, I’m like, “What’s the book about?” She’s like, “Well, social media for photographers.” Well, that’s the book I’ve been writing all summer. So I could have been really – I could have been rude. “Like, one, who are you? You’re out of college and now you’re going to write a big book for photographers.” And I said, “No.” I embraced this. “Anything I can do to support you, whatever you need. Of course, you can interview me for your book.” And so she did. And then, actually, about six weeks later, it turns out that the person she had partnered with on the book, her coauthor, really didn’t know anything about social media. And the publisher fired her. Now, the big difference she had that I didn’t have is she had a publisher. And the reason was, is because she worked so hard. She knocked on door after door and got no after no. But eventually found somebody who had a bit book deal and referred her to their publisher. And they said, “Yes. Great idea.” And so she told them when they fired her coauthor that she knew me. She had met me and that she thought that maybe I could help save the book. Because they were going past deadline. So she tweeted me, she said, “Rosh, what are you doing?” And so I said, you know, “Yeah. I can help out.” And I called the publisher like, “Yeah. We know who you are. Can you get this thing done in eight weeks?” And we did. And we got it out by that May and fully on the shelves by May in the bookstores. And that’s the way it worked. And the book helped, you know, certainly having a book from a publisher gives you a bit of credibility. It helps me bring on Wiley as my next publisher. Because after that, I wrote my own book, self-published. You know what? Anybody who thinks they have to have a publisher, it’s ridiculous. The bottom line is, you’re still – it’s nice to have some of that team element, it’s nice to have the editors and all that. But the bottom line is, you still have to do all the hard work after it’s launched. You have to sell it. So having been on both sides of self-publishing and having a big publisher publish for you, don’t be afraid of self-publishing. But it is nice having that under my belt. And then I – so I did my own self-published book. And then I went to Wiley. I knocked on the door with a few ideas. And so, “Yeah. We know who you are.” They actually had a competition book just like mine and they published one. And so I gave them a few ideas. They said, “Consider us your new publisher.” “Great. Wonderful.” And they rejected my ideas but they asked me to stay on and write two other books, which I did. So I wrote two books for them. And that was enough. They were about cameras and the Digital Field Guide. So itwas a lot of fun. I got to photograph for them. And test out all the cameras. And help people out with taking better photographs. But those are so – it’s hard to know. The camera comes out and you have to have this thing done in six weeks. But it was certainly an experience. And so being able to go to the bookstore and seeing your books on the shelves and being able to say, “Hey. I have three or four books under my belt.” Yeah, people listen. It does open some doors. It really does.
Mario Fachini [27:10]
That is fantastic. And for you listening, you’re going to want to back that part back up. Because I heard no less than seven or eight #solidgoldnuggets in there. And I’m going to touch on a few of them. And you were saying, she reached out. She was doing the same thing as you or similar. Not the same. But she reached out. She asked. She took a [inaudible [00:27:27], like I like to say.
Rosh Sillars [27:27]
She knocked on doors.
Mario Fachini [27:29]
And the other thing was, “She tweeted me.” So many people ask, how do you book guests on your show? How do you do this? How do you get clients? Just know what you’re going after. She reached out on Twitter.
Rosh Sillars [27:41]
Yeah. So that’s how we got Wiley.
Mario Fachini [27:42]
Rosh Sillars [27:43]
I mean, I asked her LinkedIn. I just typed in LinkedIn acquisition editor for Wiley. Because I wanted Wiley specifically. I don’t know why. I just always had this thing that I wanted Wiley. So
yeah, and then I couldn’t get through on LinkedIn. So I went to Facebook. Now I had the name, I went to Facebook. I said, “Hey. Are you the person I can contact?” And she said, “Yeah.” And so thus the relationship begun.
Mario Fachini [28:10]
That is so cool. So we’re going to go into video. How has video helped your business? Because I may have seen you do just one or two over the years?
Rosh Sillars [28:21]
Yeah, let’s see. Well, I made about 1,000 videos. And, you know, I’ve gained clients through videos. It helps [inaudible [00:28:31] the ability to connect with somebody better. And I’m going to be very candid about it, that’s something I’m still working on, the connectability. In my videos, I add a few subscribers every day. And I’m always trying to do better and get better at my videos. And I understand YouTube very well. I connect – I’m pretty well connected with a lot of the YouTube educators. And I consider many of them friends. But I’m still kind of, you know, a slow growth channel. Well, let me give you a tale of two to channel. I have one channel which I have about – tapping on 800 videos. About 1200 subscribers. Not very much for that many videos. It really is not. And the reason for that, I know the reason for that, it’s because it’s such a wide area. It’s business and marketing. So I may be even talk about SEO one day. And so someone follows me on SEO. And then the next day, I’m talking Facebook. And so that’s not so interesting to them. And then maybe I talked about something else. So it could be a number of videos before talk Facebook again. By that point in time, the algorithm says, “Okay. This person is really not interested in Rosh’s videos.” And that’s really how it works. You have to build and create bingeable content on YouTube. And this is true with any of the social platforms. My other channel is growing at about the same speed. And I started as just pricing for photographers. It’s an area I write on and all that and it grew. I got 100 subs in two days for that. And it just kept growing. Now I put a video up every week or two and it competes with the growth of my other channel where I’m putting three and four and I’m always focused on. Here’s the issue, you have to win. You really do need to niche out. You really do. And create bingeable content so someone watches one and they watch another However, you can burn out really quickly that way. So you have to know that that could happen. So I decided, I’m just going to go into the long haul. I’m going to get to my goal. And it’s true, I think, for a lot of my social and a lot of what I do,. It’s not necessarily that I’m the best. But I just keep going and I outlast. And that outlasting has gotten me very far in my career. I was just the last standing. There are a lot of people who popped early and burned out. Did really well in this area and that way and burned out. A five or six years later, I’m now the veteran. And so it kind of works out that way. And so I’m doing the same thing with my YouTube channel. I’m two years in with my main channel and I’ll just keep going. And I’ll be where I want to be. And may it may be five years. So what? I’ll get there.
Mario Fachini [31:24]
And that’s why you are the best. Because what I’m hearing there is you committed to it. So many people think it’s just, “Oh, I’m going to shoot one video and I’m going to have a million subscribers and all this stuff.” And, you know, I thought about it even before I started the show going, how serious do I want to take this. And I was like, “I’m going to do this right like I do everything. Or I’m not going to do it at all.” And it makes a difference. Because in essence, shooting the video or the photography, that’s just clicking the button. But the other 99.9% that goes into it reminds me of the iceberg of here’s what you see and here’s the reality of it.
Rosh Sillars [32:01]
Yeah. And kind of lean back to the business side of doing videography, obviously. Doing video and creating videos has allowed me to pull on clients who want to be able to do. I just had a meeting about an hour before we went on air with somebody who wants to do YouTube. And wants me to consult them on video and how to support them. And someone I’ve known for many years. And she knows I’ve been doing this. And so here we are. And so that kind of thing, you often will get opportunities you never knew where possible once you start doing these things and getting into the process. Because once you go through the process, now you’re an expert. And the more you do it, the more of an expert you can be. And you can take that experience and share it with other people. Or you know, you can – well, so if it’s creating and lighting videos,” Well, now I can support other people with creating and lighting videos.” So though my career has traditionally been still, I now find myself with more opportunities with interesting opportunities related to video just because I started to take it on.
Mario Fachini [33:06]
Yeah. That’s what I like about the industry. When I started – I’ve always loved photography. Then I got into modeling. And I’ve always loved videography. And they all complement each other very well because it’s the same principles. It’s just a matter of are you in front of the camera or behind the camera. So Rosh, I appreciate you for sharing that with us. We’re going to jump into the Imperfect Action Round. But first guess what we’re going to do?
Rosh Sillars [33:29]
Mario Fachini [33:30]
Thank them. We’re going to thank them.
Rosh Sillars [33:32]
We’re going to thank them
Mario Fachini [33:34]
All right. We’ll be right back.
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Mario Fachini [34:42]
You all ready for this? Dan, dan, bump, bump, bump, bump. Okay. We’re back with the Imperfect Action Round. Rosh, are you ready to take imperfect action?
Rosh Sillars [34:51]
I don’t know. But I’ll do my best.
Mario Fachini [34:55]
So what we’re going to do here, I got a couple questions for you. They’re rapid fire, I only need a 60-second answer. But what is the biggest problem you see your audience make and how can they fix it?
Rosh Sillars [35:09]
Not starting and then starting. Seriously. I mean, that’s the biggest problem most people have is not starting. And the way to fix it is to start. And do something, even if it’s something small every single day, and allow it to snowball.
Mario Fachini [35:20]
I love it. All right. What is the fastest path to the cash?
Rosh Sillars [35:25]
Oh, that’s a great question. Charging and charging enough. I think most people undervalue themselves. If you want people to feel you have value, you need to believe you have value and then charge appropriately.
Mario Fachini [35:39]
I love it. All right. So the last one is, how do you maximize the customer lifetime value? You’ve taken the time, energy, and money to get your first client and you tenth, 50th, 100th. You have a business. How do you keep that going so you’re not on a revenue roller coaster?
Rosh Sillars [35:54]
It’s one word, communication. You have to continue to communicate and keep them in the loop. And it’s awareness traffic conversions and retention. And you’re talking retention. A lot of people forget about that. And that could be email. It could be retargeting. It could be creating events for people. There are a lot of ways to go about it. Vacational, “hey, how you doing” phone call. But the main word in all of that is communication and don’t forget about it.
Mario Fachini [36:22]
Absolutely love it. You’re nailing this. It seems like you’ve done this just once or twice.
Rosh Sillars [36:25]
Mario Fachini [36:27]
Okay. So now, we’re going to ask you what is your favorite business book that’s made the biggest impact on your life?
Rosh Sillars [36:34]
Wow. That is a good question. I think there’ve been a few and it’s really the classics these days. But you know what? This is it. Hands down. This is the one I recommend to everyone. And that is Steven Pressfield’s The War of Art. Hands down by far the one. It was originally written for writers. But that idea of resistance, the idea of going to work every day, especially when you’re independent business person, that’s so important. And he really just lays out in a way that you say, “Oh, yeah. Okay. This is what I got to do.” So the War of Art by Steven Pressfield.
Mario Fachini [37:10]
It’s a great one. I remember when I read it. That’s a great recommendation. All right. Well, I appreciate you for being here. Why don’t you let everyone know where they can find you and learn more.
Rosh Sillars [37:19]
Well, very easy. Let’s just stick with the videos, so if you’re a photographer and you want to learn about pricing and photography, go to Price.Photography. Just put the Price.Photography in the URL and that will take you to my YouTube site. Or you can go Rosh.Video and that’ll take you to my general business and marketing YouTube page. Easy enough.
Mario Fachini [37:44]
Very good. Well, Rosh, sincerely thank you for being here. It’s been an absolute pleasure.
Rosh Sillars [37:47]
Thanks for having me. Thanks for having me, Mario. I really do appreciate it. I appreciate the opportunity.
Mario Fachini [37:51]
All right. Everyone, well, I hope you enjoyed the episode. Have a great day and God bless.
SPONSOR Expert Authority Checklist [37:56]
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Thanks for listening to the episode. I hope you got a lot of value out of it. Let’s continue the conversation over in the community, ExpertAuthorityWorld com. We can have discussions, talk about the episodes, and I’d love to get your thoughts on it. Once again ExpertAuthorityWorld.com.
Learn More About Rosh
Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at the College of Creative Studies (CCS), Detroit. Rosh offers his services to traditional media, digital media and corporate clients. He owns the creative representation firm The Rosh Group, Inc. and is a retired (currently) university instructor. Sillars owns and consults for his marketing and social media company Rosh Media.
Rosh started his first podcast (audio over the internet) in 1999 on business tips hosted on the Rosh.com website (since sold). His first social media business relationship began in 1997. Sillars co-hosted the prosperous artists podcast and blog with writer Dean Ladouceur beginning March of 2007. Rosh combined his two passions new media and photography to host NewMediaphotographer.com (June 2008- Sept 2011). He continues to podcast at roshsillars.com. Other related projects include CityNet Magazine (print and online magazine 2000-2001) and mysuccessradio.com (Internet audio portal 2003-2004). He is author of One Hour Photographer (April 2012), two Wiley Digital Field Guides and the coauthor of the book The Linked Photographers guide to marketing and social media Published by Cengage Learning May 2010.
Connect With Rosh
Resources to Profit Your Business
1) Video Marketing for Business Owners: The Ultimate 7 Step Guide to Become the Expert, Authority, and Celebrity in Your Niche
2) Business Book Checklist: The 5 Reasons Every Business Needs a Book Including Yours
3) Marketing $upercharger – Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales
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