What Expert Authority World™ is saying about the show:

  • Great Show!
    by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

  • INSIGHTFUL!
    by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    by TimLawson21 from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Great Podcast for Leaders
    by grice79 from United States

    So much great advice from great people. I especially liked the recent episode on upping your presentation game. Very helpful!!

  • Interesting and USEFUL
    by Banking On Music from United States

    I love being able to use the info provided by your interviewers to make my career more successful!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Memorial Day
    by Dave4syth from United States

    I really enjoyed the Memorial Day episode. It was a sincere and heart felt tribute to our veterans.

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Sergeson from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by JohnnySwim32 from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Eric Oler from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieBrooksIV from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Super Mario
    by jamesnewcomb.io from United States

    Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Listen To The Episode

Watch The Episode

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Resources Mentioned

Business Book Checklist

Expert Authority Checklist

Books Mentioned

How to Use the Power of Social Media | Ashley Boston

Digital Marketing | Ryan Deiss

Rubies in the Orchard | Francis Wilkinson

Big Magic | Elizabeth Gilbert

People Mentioned

Ryan Deiss

Gabby Bernstein

Richard Branson

Sponsors

• Wirecast Pro: It’s time you film your next video the way your audience and you deserve, professionally. To learn how Wirecast Pro will help you with your professional production and increase profits visit: http://www.EAinterviews.com/Wirecast

What You Will Learn In This Episode

[1:19] SPONSOR Wirecast Pro

[1:58] Ashley’s inspiration to start her company

  • She enjoyed and fell in love with the social media portfolio
  • She saw huge market opportunities in social media
  • She wanted to have more experiences but not limited to how far she could grow

[4:35] Why women and moms want to be entrepreneurs

  • They exist for something more than just a stay-at-home mom
  • It gives them something to set goals for and envision and be proud of it
  • They are most passionate with what they do

[6:04] “It just goes to show, no matter where you are in your business, if you’ve got an idea and you’re willing to push through to it, and you can stay focused on that goal, just how powerful having a marketing and strategy plan really is.”

[11:28] How a person can be successful

  • Be creative
  • Know your goals and visions
  • Work hard for your goals
  • The person’s mindset
  • Find the right people to work with
  • Be unique
  • Show how you can differentiate yourself from others

[16:31] Ashley’s advice to her clients

  • Put down pen to paper a strategy
  • Think about who your audiences is, who you’re targeting, and who do you want to reach
  • Get people to engage and have a call to action.
  • Create different touch points within that strategy in Facebook Advertising
  • Follow up
  • Research tools and resources
  • Sit down and think about what that end goal is and what it looks like.

[20:45] Why Ashley is using Facebook Ads

  • Facebook audiences are updated automatically
  • She is not advertising to the same people
  • She can ManyChat
  • Messages are delivered straight to audience through Facebook Messenger
  • Audiences connect with her company through Facebook Messenger
  • Facebook Messenger is easier for her support team

[27:27] How to use the Power of Social Media

  • The book helped leverage Ashley in the space of social media
  • The book brought all the businesses together
  • Ashley received great feedback from what people have learned from the book
  • The book discusses marketing and social media
  • Ashley was able to position herself and reach larger audience through the book

[29:17] Video Strategy in marketing

  • Use Facebook Live
  • Remember who is watching
  • Have closed captions
  • Quickly capture the interest of audience

[32:47] Time out to thank sponsor, Wirecast Pro

[33:25] Imperfect Action Round

  • The fastest path to cash is strategy, using your list, and using content that already has social proof on it
  • Think about who the audience is
  • Do research
  • Have a Facebook pixel on website
  • Remarket on Facebook by having ads that pops to remind your audience
  • People will buy from you time and time again if they love what you do and the product
  • Offer so much value
  • Utilize Facebook Groups
  • Think outside of the box how to provide value

[45:22] Expert Authority Checklist

[46:36] SPONSOR, Wirecast Pro

[46:54] Expert Authority World

Episode Transcript

EA interviews, Episode 30. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview. 

Mario Fachini [0:13]

Expert Authority World, I’m excited to be here. I’m not going to say another great episode because in the past episodes I’ve said another great episode. What I really mean is another great VIP-featured guest. Have you ever thought about advertising on Facebook using paid ads to get in front of more people, to get your message out there, to actually bring people through the door? Would you like to save time with all your efforts? Maybe do it once and then get it out to the maximum people, it’s possible too. Have you seen the power of Messenger? We’re going to be discussing all of this. Not just how to randomly post here and there and kind of, like, hope for the best. But we’re going to show you how to actually use dollars to create multiple dollars and tens of dollars and hundreds and thousands of dollars. I’m going to bring up Ashley Boston and she is going to be sharing with you all the insights you should be knowing for your business with Facebook advertising. I’m super excited to bring her up. But first let’s thank our sponsor. 

SPONSOR Wirecast Pro [1:19]

Congratulations. You got started with your cell phone and I welcome you to the live streaming game. Now you’re comfortable on camera and going live regularly. But I caution you, don’t get stuck in start-up mode. This is why I stepped up my game with Wirecast Pro and advise you do too. Get your 30-day free trial at EAInterviews.com/Wirecast. 

Mario Fachini [1:36]

All right everyone. Here she is, Miss Ashley Boston. Ash, how is it going? 

Ashley Boston [1:41]

Hi, Mario. Great. Thank you. Thanks so much for having me. I’m excited to be here. 

Mario Fachini [1:45]

We are going to have a fun episode. I know we were having a fun time before this got started. We’re going to just keep rolling on with that, aren’t we? 

Ashley Boston [1:52]

We sure are. 

Mario Fachini [1:53]

What made you want to start your business? What’s the inspiration for your company?

Ashley Boston [1:58]

So I first started – I went out on my own in 2013. I worked for a real estate company managing their social media portfolio and WordPress website. And I really quickly enjoyed and fell in love with that area. I got to a certain point, I think, where I wasn’t able to grow anymore with where I was at. And I started saying that there was like a huge market opportunity where I was living at the time to educate and teach more businesses about social media at that stage as a whole. And being able to – I think the exciting thing was being able to reach more clients, not just, you know, inside of the town, but worldwide. And so I saw that opportunity there. And, you know, I wanted more for myself. I wanted to be able to travel more. I wanted to meet incredible people, like yourself. And it just has opened up so many doors. And I guess that’s why I started. I wanted to just have more experiences but also be not limited to how far I could grow. 

Mario Fachini [3:14]

Well, I’m glad you decided you wanted to do that because it was an absolute pleasure when we did meet. And since then, we were just talking about that, you have done so much. And I’m super excited and super proud of you. So congratulations again, Ash. 

Ashley Boston [3:29]

Thank you.

Mario Fachini [3:30]

So let’s tell everyone who you helped and how you helped them. 

Ashley Boston [3:35]

Who I helped. So, basically, I work with entrepreneurs. In the past, mainly a lot of moms who have become stay-at-home parents and have started-off a business just basically as a hobby. And then as time has gone on, they’ve decided that I want to grow that and have wanted more for that. So I work with a lot of women and a lot of moms in particular, helping them get their message out there. And whether it’s a physical product or whether it’s an online product, it doesn’t really matter. But they’re the people that I love working with the most and find they’re most passionate about what they do. 

Mario Fachini [4:19]

Why do you find that they are the most passionate about what they do? I’m glad you identified the niche that you’ve obviously identified. And you’re saying not only women, but moms. Tell me more about that. Why do you love that segment of the marketplace? 

Ashley Boston [4:35]

Because, I guess, with one person in particular that comes to mind who is a current client, she lives in the middle of nowhere. For example, she is at home 24/7 with her four children. She’s not only teaching them in the classroom but she’s also running a business on the side. And it gives them their own sort of, I guess, freedom or their own way of feeling to exist for something more than just to be a stay-at-home mom. And it gives them something to set goals for and envision and be really proud of that, I guess. And I love seeing when someone is so passionate about something because you can see it in them when they talk about it. And I love being able to work with people like that. 

Mario Fachini [5:32]

Well, it sounds like you’ve identified your niche and you’re really helping them. I was going through some things and I know you have some great success stories for us. So I don’t know if it’s this lady you’re thinking of right now or someone else, but why don’t you share with us your biggest success story of who you’ve been able to help, take them from where they were at, go through your system, and now they’re in a much better place. Who would that look like for you? 

Ashley Boston [5:56]

Yeah. So I’ll try to keep it short because this can be long. But it’s also very – 

Mario Fachini [6:00]

Oh, feel free to go into it. I want to know all the details. 

Ashley Boston [6:04]

So this is very close to me, this project. About three years ago – Joy is her name – came to me. She is a fitness trainer, she lives in the middle of nowhere, she’s a mom of four, and she was doing everything by email – delivering her products by email. But she was ready to take that next step but didn’t know how to. And wanted to reach more women not just in Australia, but eventually worldwide. And so she came to us November 2016 and, literally, only had 300 subscribers on her email list. We sat down for a week and completely knotted out what this online membership was going to look like. We hadn’t even created any content for it yet. But we had to quickly get some marketing going and generating some leads in preparation for the launch of January 2017. So, basically, we created a free 12-day Christmas countdown fit program. And we got some ads up. We generated leads. We generated just over 400 leads within the space of, like, two weeks, I think it was from top of mind. And we really gave them everything we could value wise. And, when that launch kicked off in January, we had, I think, in total it was about 110 subscribers sign up straight off the bat. The money that we invested, there was nothing up front. We were covering ourselves just by scraping by just to get it open. And within that first month, we did about $50,000 in revenue. And things have changed quite a bit over time. But I think it just goes to show, no matter where you are in your business, if you’ve got an idea and you’re willing to push through to it, and you can stay focused on that goal, just how powerful having a marketing and strategy plan really is. And with three years on, actually – we just turned three on the 14th of February. And yeah, it’s very close to my heart, I guess, because I’ve been there from the very beginning. And to watch that journey and how things have changed with Facebook Advertising, we noticed huge differences between where we were then and where we are now. And it’s very exciting. So it’s been – I’m very grateful to be part of that journey and to continue on and see where we go in the next, you know, five years. 

Mario Fachini [9:05]

I’m really excited for you and proud of you. Because I remember the turning point in your business and this is exciting to hear because – well, I picked up on that straight up on the stats. You said we were launching – you know, you were prepping in December for a January launch. You don’t need to be a rocket surgeon to realize that’s not a year later. That’s about 30 to 45 days later. You said 400 leads and about 110 to 120-ish, roughly 25%. You know, you had the leads, but then the other ones, the 25%, got started. And from there, you had another conversion, demographic, whatever the word is – percentages. And the reason I’m bringing this up is because so many people are – you know, they launch. Even when I launched the show, of course I expect 100,000 people because my goal is to inspire millions and millions. But you know what? I have a screenshot of the very first download and then the first ten and the first hundred. And it’s like, those are more special because when you get the momentum going, it’s not hard to do 10, 20, 30, 40, 50,000, 100,000 in a month. But when you get that inertia, that initial momentum in the inertia going like you’re talking about, you also set another key. You delay the gratification and you’re scraping by. Well, whether it was one week, two weeks, one month, two months, obviously it was worth it. I know there’s many people that would love to go very casually, as you stated. And then we did 50,000 for the month. And you’re just talking about one person. And I know you have others. And that’s just one month of one year years ago. So I really like that story because it shows all the things that encompass the entrepreneurial spirit of “I don’t know if this is going to work or not, but I believe in it. I’m going to get started. I’m going to take action with it.” And on the other side, you also have the success story of it, which is fantastic. So when you’re looking for people, you had stated that you work with the women and the stay at home moms, what type of industries are you finding have the most success? 

Ashley Boston [11:28]

I don’t think it matters what industry you’re in. I think the thing is that you’ve – people say what may – well, you know, I mean success means different to everyone. But what was it that Joy has – what’s gotten her this far? She never said no to anything. She just said, “Yes, let’s do it.” And it allows – being creative is really exciting for me. And that’s what gets my cogs turning and things like that. And I don’t think it’s anything specific industries as such. It comes down to that person and then, I think, how their goals and their visions and how hard they want to work for it. Because you can work with people and they get stuck. And it has a lot to do with mindset, I believe. And just finding the right people to work with, you know, not everyone is going to gel really well. I know I have a lot of freedom with working with some of these clients of being as creative as I want to be. So, yeah, I don’t think it comes down to a particular niche. I mean, if you look at the fitness industry, it is huge. It’s massive. And how many people are out there selling fitness programs? It’s about being unique and showing how you can differentiate yourself from everyone else. 

Mario Fachini [13:00]

Well, I’m glad you said that because I’ve had people even recently say “Well, I know this is a saturated market and this as a saturated market.” It’s, like, “They all are because they’ve all been around.” But when you see so many people in it, first off, have the abundance mentality and realize even if you get 1% of the pie, if it’s a billion dollar pie, you’re going to be doing okay. And when you do differentiate yourself, you’re no longer in that 1%. You can take a larger chunk of the market. There’s plenty to go around for everyone. But I see it as, you know – even with a podcast, “Oh, everyone’s got a podcast.” “Yeah. But they don’t have me.” You can make it your own. And the fact that everyone is doing “one” and not everyone is statistically. But that just means it’s a good thing to do. If no one was doing it, I’d be leery to go, “Is this worth the time, energy and money into it?” So I want to dive -Ash, let’s dive into the Facebook side of things. Because a lot of people have this notion of just, you know, “I’m going to put some stuff out there and we’ll set a word. I’m just going to throw some mud against the wall and it’s going to stick.” And I tell people all the time, “Facebook caps you at 5 or 6%. Please, if there’s some new statistic, if it’s less than that, I want to know. And I want Expert Authority World to know” But I know statistically, even if you have 10,000 people on your page, you’re only going to be reaching 500 or 600 of the 10,000, which is a good amount to be able to post a message to. But that’s 5 or 6%. Let’s dive into the paid aspect of the advertising where you get to unlock more of that and have the results like you’re saying within – correct me on the time frame – within two months, how long did it take you from the time you launch to get some traction going two weeks to two months of the sales. But, obviously, it was with the paid ads that you’re doing it. It wasn’t just organic. 

Ashley Boston [14:57]

No. So it was about a month where we were running – generating leads. And then following that up with a launch process that then had ads to back that up to make sure we’re getting – 

Mario Fachini [15:11]

How long was your launch sequence? 

Ashley Boston [15:13]

It was 30 days. 

Mario Fachini [15:15]

Okay. Same as what I do. 

Ashley Boston [15:17]

Yeah, 30 days. 

Mario Fachini [15:19]

So all in all, about, maybe, 30 days of prep then 30 days of ads to get people for the launch and then 30 –  so about 60 to 90 days overall long end? 

Ashley Boston [15:30]

About, yeah, 60 days max. Yes. Yeah. 

Mario Fachini [15:35]

Max. 

Ashley Boston [15:36]

Max. 

Mario Fachini [15:36]

How many people would like to be doing this? I love this. Because we’re looking at it going, “Oh, it was a long sequence.” Because I’ve taken people through a two week sequence for, like, a book launch. And I’ve also done six weeks and it’s like, “Oh, this is a long one.” But how many people would love to be like, “Oh, yes. You know, 30, 40, 50 grand and, you know, it took over a month though.” 

Ashley Boston [15:57]

Yeah. It’s also have, you know – it’s not also just relying on Facebook Advertising. It’s ensuring that you obviously have that backup of email automation and communication and offering that high – as much value as you can when you’re doing those launches. 

Mario Fachini [16:15]

Absolutely. You need to be doing the value add. You need the ancillary stuff to create the synergy. But going to a little bit more detail about what your process is as far as someone listening to this right now going, “How would I set one of this up?” What do you walk them through? What should they expect? 

Ashley Boston [16:31]

So a lot of the time what I say when people have come to me is that they’ve had no strategy. So a lot of the time we’re throwing thousands of dollars at Facebook and wanting to see a return on investment. And I’ve seen so many people throw away thousands and thousands of dollars. There’s no strategy behind just throwing money to Facebook. I mean, so much has changed over the past few years. And I mean, just in the last six months, really, with Facebook when it comes to advertising. And so one of the key things I would say is put down pen to paper just a strategy and think about who your audience is, think about who you’re targeting, and who do you want to reach. And, just start by sending those people, whether it’s a blog post, you know, getting them to engage on that, having a call to action. It can take up to, like, six points of contact to somebody to then eventually purchase something or just to get them on the email list. It’s about creating different touch points within that strategy when it comes to Facebook Advertising. So whether you’ve got a video ad, whether you’re running some traffic to your website that has a blog article, and then having a cold action on that, and then following up. But also making sure that’s fitting with your email automation as well. Because that, again, is really important. So that is one key aspect that I would say to someone is really – I can’t say how important it is to have a strategy and not just go and create a campaign straight off the bat. This morning, I sat down to do some audience research, which took me a couple of hours and I haven’t even finished yet. You know, like Googling where they might be, what tools and resources they might use, and really putting that data into Facebook and see what comes up. It’s just so important to do that, first of all, before anything else. 

Mario Fachini [18:54]

So what I’m hearing is it’s not a matter of saying you’re just going to put some money at ads. It’s really knowing what you’re going to do with the ads and who you’re targeting that makes it successful as far as getting an ROI. Not even the whole campaign. But if you’re not doing the research, there’s no point in even advertising because you’re basically throwing mud against the wall. 

Ashley Boston [19:16]

Yeah. Absolutely. Like, you’re wasting, really, your money, your investment. And a lot of people want to see an ROI straightaway. But depending on the business, it can take up to three months before you start to see that. And cost per lead and things adjust. They’re getting a lot more at the moment with the changes with Facebook News Feed. Not having any space left, really, for advertising at the moment. So yeah, you really do need to sit down and think about what that end goal is and what it looks like. 

Mario Fachini [19:52]

I fully agree. I have a client I’m thinking of and he reached out to me saying, “Hey, I want to do more of Facebook Ads. I’m not really sure what I’m doing this and that.” He shot me an email and I asked him a few questions and the response that I got – the response I gave him was “Pause all your ads now.” Because he told me some numbers and different things and, basically, he was just losing money by running them. I’m like, “Stop. Let’s talk tomorrow, this and that.” At the very least, yeah, you need to know what you’re doing. You can’t just turn them on and think it’s a silver bullet. But you kept saying making sure having your email sequence in there. I want you to expand on the email. Are you finding email is the best? Or maybe, just maybe, with Facebook Messenger, there might be something that might be more effective than email now? 

Ashley Boston [20:45]

So one of the things that I do when it comes to email automation, once someone signs up to a lead, we are able to actually connect our email database to our Facebook audiences. So that they’re being updated automatically and we’re not just advertising to those same people. So once we catch that person as a lead, they’re going into that email automation sequence and are being removed from the ad campaign, which is very powerful. You know, you don’t want to be remarketing to the same people all the time. So that’s how I utilize that. And probably in the last 12 months, I had introduced ManyChat. So Messenger bots into some of the businesses that I’m working with. And I have seen incredible results, open rates of 90% or more, compared to what we’re seeing with email systems over here. A little bit dodgy sometimes. And obviously go through to filter and spam all the time. Whereas, you know, having Facebook Messenger and being able to communicate with our audience and sending them lots more value, you know, they’ve got their phone in the palm of their hand and that message is delivered straight through to them. And so we’re seeing some really good results with that. We’re seeing a lot more of – it’s all on our sales pages. And we are seeing a lot more people asking questions via Facebook Messenger rather than sending us an email. Which does make it a little bit easier on our support team sometimes. But, yeah, it’s truly incredible. And I think this year will be really exciting to see where that goes. 

Mario Fachini [22:36]

What are you finding as far as people signing up on the email versus Messenger? They’re probably engaging with Messenger more but have you ever split-tested option A versus B? 

Ashley Boston [22:49]

We haven’t split tested them, so to say. We have done where we’ve actually signed up a program. So last year, we did a program launch where we ran it through Facebook Messenger and also had them sign up to email campaigns. And, actually, for this particular business, their conversions were a lot higher, those people that came through Facebook Messenger than those that came through email. Because we had a nurture sequence through ManyChat and through Messenger delivering podcast and things like that. And so that was really interesting to see that aspects of them. 

Mario Fachini [23:32]

That’s really great to hear. So many people think, “I’m going to get them out of my email list. I’m going to get them over here.” And while that’s good and I still recommend it, and as well as it sounds like you do, too, there’s always new technologies that, you know, you have to figure out if it’s going to be the best thing for your business. But at the end of the day, numbers don’t lie. Are you doing anything with texting still? So let’s throw that in the mix. Email versus Facebook Messenger versus texting. Because what I want everyone in Expert Authority World to know is these are the – Ash was talking about it – the nurture sequence, the hopper system, if you will, the follow up. So once someone is in your system, how are you staying in touch with them because you absolutely have to? Whether you’re picking up the phone and calling them which is kind of hard to do with 1,000 to 10,000 plus people constantly that’s why you use these different mediums. But systematically, email was great at one point. But then Messenger took over. Text has always been there. But you can’t — I, personally, if you’re blowing my phone up 12 times a day with a text, I don’t love it. If you do it with email, still don’t love it. Messenger? I think it’s more like the new texting. And the same thing with Twitter. You can post on Facebook, a few times, but Twitter, you can pretty much do every 30 to 60 minutes. Each one has their little nuances. What have you found about texting nowadays? 

Ashley Boston [24:58]

So particularly some clients do it but I don’t have access to those results, obviously, and how that works for them. They typically do it prior to a webinar going live. For Joy, for example, we don’t use it because most of her clientele are rural and remote and actually don’t get mobile service. So there would be no point in doing that. But I don’t typically, even for myself now when I sign up to things, I have to be honest, I don’t get a lot of text messages these days. Unless, I am signing up to a webinar that’s in the US to make sure I’m on time. But yeah, I don’t see a whole lot of that happening as much as it did, say, maybe three years ago. 

Mario Fachini [25:51]

All right. Well, that’s also what I’m finding too. Text messaging is good. It’s still good for restaurants, the webinars, to make sure you’re signing up. But if you’re using that as your main medium in place of email, you have to realize these are real people with real emotions, and real feelings, and real schedules. Most of it – any of this can be found intrusive. So you have to listen to what Ash is saying and get to know the people, see where they’re at, know their schedule, know who they are, and go, “Hey, when does this make sense?” One of the things I had to learn with the podcast here was there’s people that wake up at [4:00] or [5:00] in the morning and then one of the first things they do is they could be very much listening to the podcast episode. Well, if you’re texting someone at [4:00] in the morning, they’re probably not going to respond to it too well, unless you’re dealing with someone past the international dateline and you’re scheduling a meeting. So those are the things. It’s not to say any one is better than the other or any of them are bad. And I think it’s ludicrous when people say that email is dead, websites are dead, texting is dead, Facebook Messenger is dead. It’s like, “No. You don’t know what you’re doing with it.” Just take all of it with a grain of salt and, ultimately, know your customer, know what they want, and add the value to them. And that’s what she’s talking about here. Just do Facebook Ads. So I’m glad you touched upon that because I have ads running for the podcast and stuff right now and I absolutely love them. But let’s talk about your book. How has your book helped your business? 

Ashley Boston [27:27]

Well, it’s a little while ago now. Yes. How to Use the Power of Social Media. Things have obviously changed a little bit since then. And it really helped leverage me in this space. It wasn’t, I would say, an easy task. It was a lot of fun. And I really enjoyed it. And I would love to go back and edit it. But I can’t say that’s happening anytime soon. But the book really did give me that leverage that I was looking for. I was leaving then in a smaller regional town, say, a couple of years ago before moving to Sydney. And it was a lot of fun to do a book launch and bring all the businesses together. And I’ve had so much great feedback from it in what people have learnt. And there are still things in there that fit in with marketing and social media. But obviously, the Facebook world has changed a little bit. It’s really helped me to position myself in this market and reach a larger audience as well. Every now and then you still see things coming in from Amazon and that. But yeah, it was one of the greatest things I could have done at that time to gain that leverage. 

Mario Fachini [28:58]

It’s a lot of fun, isn’t it? I know the feeling. 

Ashley Boston [29:01]

Yeah. It was a lot of fun. But it was a lot of hard work too. 

Mario Fachini [29:05]

Well, anything worth doing is, right?

Ashley Boston [29:07]

That’s right. That’s right. 

Mario Fachini [29:08]

Let’s talk about video for a second. I remember video, what have you done with that over the years? How has that helped your company? 

Ashley Boston [29:17]

Yeah. So video is still very powerful. And I think especially with Facebook and Lives at the moment. They’re moving in that direction. I think video is still very – you know, it’s got a big presence. And it’s also competing with YouTube. And so Facebook wants some of that space as well. So video is very powerful. And using it, especially inside of video ads, has also really worked well in spreading a message. The only thing that I would say about video is to remember who’s watching. And it’s important to make sure that you have closed captions on there these days. So much has changed and a lot of people are scrolling through their phones and it’s on mute or they’ve got their video turned off so it doesn’t automatically play. So those are things I would consider. But I love jumping on doing Lives. I think it’s a great way to interact with your audience and Facebook loves when you do Lives. So if you can implement that more often through your strategy, then yeah, they’re going to love you for it. 

Mario Fachini [30:35]

I’ve heard about this Facebook Live thing. I might consider doing a couple more of them. You got me thinking, however, about the captions. And I’m kind of like, “I got enough stuff to do. I don’t need to add these in here.” But I do know it’s a good thing to do. Because you’re absolutely right, people are scrolling through, it could be on mute, they could be in a meeting and they’re more interested in you than the stupid meeting, which is a good thing. However, if you don’t have the captions, they’re not going to be able to read that. But I did kind of – you know, you’ll be able to watch this and go, you know – it wasn’t a snarky look for you. It was you going, “Make sure you’re doing the captions too.” I’m like, “Oh, cool. Because I have nothing else going on producing the show. Great. We’ll, add a new column to the spreadsheet of how much time this is going to take us.” 

Ashley Boston [31:24]

Yeah. Yeah. You can do it automatically. But you still need to go through and, obviously, listen because Facebook is not that smart in getting all your language right. 

Mario Fachini [31:34]

They’re not Google. They don’t have access to everything, right? 

Ashley Boston [31:37]

That’s right. That’s right. But I think shorter snippets, you know, GIFs, things like that as well, everyone’s got such a short attention span these days. So how can you capture their interest quickly and get them to take cold action. But I think video is still very prominent. 

Mario Fachini [31:56]

I will let you know what I find because I currently have some split test running on 30 second snippets, 10 minute snippets, and the full episode for the podcast. And I was shocked. I was so excited to get the full HD video out there and everyone can watch it, this and that. And the first couple I tested, it looks like the quicker ones people have a higher engagement. Because I thought about it and I go, “Ha. They’re probably not sitting there for 45 minutes watching it. Where they’ll download it to go for a jog, again, through iTunes, which you should.” But as far as watching the whole thing, it’s just interesting to see that it’s the same exact thing on all the different mediums. And there’s little nuances that are like the huge breakthroughs. So I’m excited for you to share even more. We’re going to go to the Imperfect Action Round right after we thank our sponsor. 

SPONSOR Wirecast Pro [32:47]

Instead of trying to get your prospects attention, why not be so captivating they can’t look away. That’s a quote from my book Video Marketing for Business Owners that I created as a reminder for both my clients and myself for success on camera and that’s why I use Wirecast Pro for my professional productions. And I advise you do as well. Get your 30-day free trial today at EAInterviews.com/Wirecast and start filming your show professionally the way your brand and audience deserves. Once again, that’s EAInterviews.com/Wirecast. 

Mario Fachini [33:21]

You having fun? 

Ashley Boston [33:22]

I’m having a good time. It’s great. 

Mario Fachini [33:25]

And we are back with the Imperfect Action Round. Ashley, are you ready to take Imperfect Action? 

Ashley Boston [33:31]

Let’s do it. 

Mario Fachini [33:33]

So the first question I have for you, 60-second answers, what’s the fastest path to the cash? 

Ashley Boston [33:38]

Strategy, using your list, and using content that already has social proof on it. 

Mario Fachini [33:46]

Expand on that. I love social proof. But real quick tell everyone what that’s about. 

Ashley Boston [33:51]

So when you’re posting things on your Facebook business page, go back through and find those posts that have already engagements, social proof, comments, take them and use them in your Facebook Ads because Facebook is going to love you for it. 

Mario Fachini [34:05]

Do you ever do that little trick where you can put the ID number in the ad to get the exact post? 

Ashley Boston [34:10]

Absolutely. 

Mario Fachini [34:11]

Love it, love it, love it. So the second question I have for you would be, all the people that are problematic, what is the biggest problem you see your prospects making and how can they fix it? 

Ashley Boston [34:27]

Definitely strategy. Definitely not thinking about who their audience is and thinking that it’s everyone. It’s definitely not. So narrowing that down and really doing your research. The other thing I find is, a lot of businesses don’t have a Facebook pixel on their website. And whether you’re thinking about doing Facebook right now or not, it is a must. A huge must. Because you’re collecting that data on your website to use when you are ready. 

Mario Fachini [35:02]

We didn’t even touch upon that. Shame on me for not asking. That is a very good point. Let’s expand on that. So would you recommend they have one pixel or if they have a strategy funnel, a book funnel, a launch funnel, would you recommend maybe using the Add to Cart, View Cart, Registration, and the Checkout pixels, just by chance? 

Ashley Boston [35:22]

So you have event pixels and depending on what you want to optimize for – without making this too complicated – depending what you’re optimizing for, depending what sort of an ad you’re looking to run is where they’re going to come into play. If you have a Shopify store or online products, then you obviously want to be utilizing those Add to Cart as well. And if you’re looking at, say, downloading a free PDF, then you want to be using the Lead pixel on those thank you pages so that you can capture that data. 

Mario Fachini [35:58]

So use multiple pixels not just the one and use the one over none. Otherwise, you’re also throwing mud against the wall, right? 

Ashley Boston [36:05]

Absolutely. 

Mario Fachini [36:06]

Real quick, I’m going to ask you the third one. Talk to me about retargeting. What have you found works best on Facebook – retargeting on Facebook as well as the other ad networks? Are you still using Perfect Audience? 

Ashley Boston [36:21]

No. To be honest, no. So retargeting or remarketing is, I think, there is so much money left on the table. And it’s the huge pot of gold. Anyone that is starting and wants a quick win with Facebook Advertising, I always start key and also use their list. But remarketing, you know, if you’ve got people leaving at the checkout point or they’re coming to your site and then, you know – everyone is so distracted by things and we just forget sometimes. You know, we might be making a purchase and then it’s like, “Oh.” Someone comes and disrupts us. And so if you can have an ad that pops up to them for a certain amount of timeframe because you don’t want to be annoying them too much. But if you can just sort of remind them, “Hey, you know, we’ve got issues in the checkout for you, they’re waiting.” I think you can really pick up on a lot of quick wins, and also sales that have just sort of been abandoned. And if you’ve already got a Facebook pixel on your website and you want to remarket to them, if you’ve got an email list of over 100 subscribers, use that data. And it’s so powerful what you can do with remarketing. 

Mario Fachini [36:21]

What are you using to go off of Facebook? Or do you not incorporate that? 

Ashley Boston [36:21]

What do you mean by off of Facebook? 

Mario Fachini [37:55]

What do you use for the additional ad networks outside of just Facebook’s ecosystem? 

Ashley Boston [38:01]

At the moment, I’m not involved in any of that. So as in Google remarketing, those sorts of things, YouTube advertising, that is not my area of expertise. I stick to what I know and have others that do that. Because everyone has different policies, roles, and it’s hard enough keeping up with one than it is having multiples. 

Mario Fachini [38:29]

Makes sense. That’s fair. 

Ashley Boston [38:31]

Yeah. 

Mario Fachini [38:33]

That was honestly, for me. I just had a little snafu with Perfect Audience this week for the new show. And basically, they don’t like me. So I was wondering if there’s a work around, basically, screw them it sounds like. Which is fine. Okay. So I have to ask you the third question. What is the third question? I went a rabbit trail down here, that’s fine. All right. So the third and final question of the Imperfect Action Round, how do you maximize customer life – nope. I’m going to start with client because I fixed that on last night’s episode. So, Ash, last question of the Imperfect Action Around, how do you maximize client lifetime value? 

Ashley Boston [39:17]

This is a good question. And I think it has a lot to do with multiple things. One of the things that we have introduced, you know, everything is online and we’re losing that touch point of being very personal. So we make sure that we send things out in the mail. We ship things out regularly, whether it’s a handwritten note or whether it’s an actual package that we’re sending out. I think that’s really important. And people feel – you know, I get excited when I go to the mailbox and there’s something in there for me. That, I think is important. And also, you know, looking at if you don’t already have an online membership but how can you keep serving your customers over and over again? People will buy from you time and time again if they love what you do and the product and just offering so much value. And, I think, Facebook Groups play a big part into that as well. Being able to have access to ask questions and things like that. And yeah, just thinking outside of the box sometimes of how we can provide value. And it just might be those little things just sending a little note. 

Mario Fachini [40:40]

Very good. I love the answers. I just got more stuff in the mail today. I forgot about it. It was a surprise. And I remember another time when I got something in the mail and I was like, “What’s this?” And it happened to be the cufflinks that you got me which I absolutely love and always get compliments on. So thank you for those again. I absolutely loved it. And yeah, direct mail is still very big even here in the States. And it doesn’t matter where in the world you are because so many people are digital and electronic and this is all well and good. But what you can get in front and have that physical touch and go, “Hey.” Like Ash was talking about, she has her book. I have mine. You can give it to someone. Business cards, gifts, anything – who doesn’t want like a free gift? 

Ashley Boston [41:29]

That’s right. I love it. 

Mario Fachini [41:29]

More than anything, regardless of what it is, it’s like, “Hey. I’m thinking of you and I took the time not only to get this but to package it and to mail it.” You have to put some thought in it. It’s not an email where you’re just sending off like that. So thank you for sharing your insight and your honesty with it. So the last question I have for you is about books. We have our own but I also like reading others. What’s the best book you’d recommend to Expert Authority World? 

Ashley Boston [41:58]

Oh, that’s a big question. Considering, I always get hammered because the only books that I will read has to do with learning and growing business-wise. My partners are like, “You should read something that’s more imaginative.” Honestly, that is a tough question. Look, at the moment I am reading -I don’t know. 

Mario Fachini [42:33]

You can suggest your book. I ain’t going to be mad at you. I’m just asking. 

Ashley Boston [42:37]

Sorry. Gosh. It’s so hard. 

Mario Fachini [42:40]

If only there was a way you would have had the answers to the questions before the interview. 

Ashley Boston [42:46]

Look, Gabby Bernstein is what I’m reading at the moment. It’s all to do with universal. 

Mario Fachini [42:54]

I like her. 

Ashley Boston [42:55]

Yes. I really enjoy that. But yeah, there’s just so many really good books that I’ve learned so many things from. But I love marketing books, you know, Ryan Deiss’s Digital Marketing. You know, anything like that. But yeah, it’s something that I am trying to practice to do more and read more because I do love reading when I get to it. But it’s just one of those things. 

Mario Fachini [43:23]

If you want a good one, I’ll recommend one for you. It’s called Rubies in the Orchard. 

Ashley Boston [43:29]

Rubies in – 

Mario Fachini [43:30]

Have you ever heard of POM Wonderful? 

Ashley Boston [43:33]

No, I have not. 

Mario Fachini [43:34]

Or Wonderful Pistachios? It’s from the CEO who started those companies. And I’m not going to spoil it. But her ingenuity of what she did to create this was just astonishing to me. It’s called Rubies in the Orchard. 

Ashley Boston [43:50]

Yeah. I’ll look it up. 

Mario Fachini [43:51]

And it’s one of my favorites. And it was at a time when I was, you know, just trying to figure out “Is this what I want to do? Is this what I want to do?” I think I had over 100 clients at the time and I was like, “Where’s my big break?” Or whatever that is for you. And I was just like, “How did all these other companies just create all -” you know, Richard Branson? How the heck do you not just have a company but have multiple and they’re all successful? What is it? So I was reading all these books and I was like, “What’s this one?” And I kind of read it and it stuck out. It’s a really interesting story. I don’t want to give it away but maybe we should do an episode just on that. It’s called Rubies in the Orchard and it’s from the CEO of POM Wonderful and Wonderful Pistachios. 

Ashley Boston [44:36]

I’ll look it up and I’ll go and find it. Actually, Big Magic. That was a great book. Big Magic. 

Mario Fachini [44:43]

Okay. 

Ashley Boston [44:43]

Yeah. A good book for marketing, creativeness, everything. I enjoyed that. It was really good. 

Mario Fachini [44:49]

Very good. So why don’t you tell everyone where they can find you. 

Ashley Boston [44:53]

So you can find me at UnleashedMultimedia.com.au. And if you’re looking for just small courses and you are starting out, that would be a great place to start. 

Mario Fachini [45:06]

Well, I appreciate you for sharing that with us. And it’s always good to see you. You absolutely rocked it. 

Ashley Boston [45:11]

Thank you. Great to be part. Awesome. Thanks for having me. 

Mario Fachini [45:15]

Well, it was great seeing you, Ash. I look forward to talking with you some more and the pleasure was mine. 

Expert Authority Checklist [45:22]

You’re already successful. You’ve worked hard to get where you are. We both know it wasn’t overnight and it hasn’t always been easy. No doubt you’re the expert on your subject matter. But do your prospects in your marketplace think of you first as their go-to trusted advisor all the time? ExpertAuthorityChecklist.com is 100% free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace or if it’s just all in your mind. Important required steps like, do you have a process in place for prospects to self-identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no-brainer for your prospects? Do you have a real life paperback book showcasing you as the subject matter expert you can actually hand someone? Get your free checklist now at ExpertAthorityChecklist.com. Once again, ExpertAuthorityChecklist to make sure you have the 21 steps covered. It better not be more but don’t leave those one or two things you may have missing go any longer. Visit ExpertAuthorityChecklist.com and make sure you’re being seen as the expert and authority today. Once again, that’s ExpertAuthorityChecklist.com. Get your copy now. 

SPONSOR Wirecast Pro [46:36]

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Expert Authority World [46:54]

Thanks for listening to the episode. I hope you got a lot of value out of it. Let’s continue the conversation over in the community, ExpertAuthorityWorld.com. We can have discussions, talk about the episodes, and I’d love to get your thoughts on it. Once again, ExpertAuthorityWorld.com.

Learn More About Ashley

Ash works with entrepreneurs to help take their business/passion to the next level through Facebook Advertising as well as creating an automated digital marketing process so that they can choose to live the life they desire.

Ash started her career working with a Real Estate company in Australia, managing the website & blog content, as well as social media content and marketing strategies. In 2013 Ash saw there was an opportunity to be able to share more knowledge about the social media world and educate businesses on how they too could reach potential customers not just within their town but all over the world. 

Ash is the CEO of Unleashed Multimedia, over the past 4 years, Ash has been focused on learning the in’s and out’s of Facebook Advertising and how powerful this tool can be for a business who maybe in the start up phase or looking at scaling their business. Ash in the past 2 years has been experimenting and building chatbots for current clients as another form of marketing to their clients and building lists, mixed in with Facebook Ads and the results have been truly eye opening and the next 12 months is going to be an exciting time. 

Ash has been working with an online fitness trainer managing their digital marketing for the past 3 years. She has been there from the very beginning when the business only had 300 email subscribers and we were about to launch an online virtual gym subscription (that wasn’t even created). We launched a campaign in Dec 2016 with a free 12 Day Christmas Fit program (using Facebook Ads to generate leads) we had just over 400 sign up with a conversion of over 100 signing up on the 1st of January when the program opened generating over $50,000 for the first launch. 3 years on we now have 300 subscription members and a database of 3500 emails.

Connect with Ashley

Resources to Profit Your Business

1) Video Marketing for Business Owners: The Ultimate 7 Step Guide to Become the Expert, Authority, and Celebrity in Your Niche

2) Business Book Checklist: The 5 Reasons Every Business Needs a Book Including Yours

3) Marketing $upercharger – Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales

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