What Expert Authority World™ is saying about the show:
- Inspiring Real World and Practicalby SheriTraxler from United States
Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times
- SUPER PRO production, and better contentby JoshRamsey from South Africa
Hits the nail on the head, and brings practical insight while doing it!
- Enthusiasm and experienceby Cfow110 from United States
Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.
- What an Enjoyable Show!by BretRidgway from United States
Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!
- Great Show!by erseburse from United States
Always providing great content- keep it up!
- Insightful, inspiring and empowering!!by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveby Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
- Amazing podcast!by maddie@podcastingyou from United States
This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.
- INSIGHTFUL!by Mitko I. from Bulgaria
A ton of value, keep rocking!
- Great show!by Gisele_Oliveira from United States
I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
- Insightful and wide rangingby purpletom111 from United Kingdom
This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!
- Brilliant insights from the best…by jxywvut from United States
No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!
- Top Notch Quality Content for Authentic Leadersby dropinceo from United States
A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.
- Love it!by Mariann!! from United States
It’s definitely worth your time if you are trying to stay informed.
- Actionable and Inspiringby Ben_Cook28 from United States
I appreciate the authenticity, quality of the guests, and insights from this podcast
- Essential content for your entrepreneurial journeyby MCarmen Baldovi from United Kingdom
Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.
- Wealth of Informationby KPM D. from United States
Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!
- Packed with actionable content!by mwforrester from United States
Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.
- Powerful!by MichaelUnbroken from United States
This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
- First Rate Host and Brilliant Guestsby Wade Galt from United States
Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.
- Great show.by mdaciuk from Canada
Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
- Great topics - and tips!by Kate | EOFire from United States
Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!
- So glad I found this podcast!by Nate804 from United States
I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!
- So much informationby abal31 from United States
Such a great show. So much information and helps with many areas of our business.
- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalableby Mary2577 from Philippines
Thank you so much and keep on doing more great show.
- Easily One of My Favoritesby ScottDGray from United States
I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.
- Priceless Content!by megan@podcastingyou from United States
Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!
- Very helpfulby Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great Showby emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to Giftby Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered Successby Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great Podcastby 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- Innovativeby Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowby Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the Booksby E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastby Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - Boldby Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionby koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itby Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley Episodeby MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerby TimLawson21 from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great Showby Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesby colas_18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- Fantasticby sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top Learningby BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!by Fatherof10yrold from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismby VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsby Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeby AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsby Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Great Podcast for Leadersby grice79 from United States
So much great advice from great people. I especially liked the recent episode on upping your presentation game. Very helpful!!
- Interesting and USEFULby Banking On Music from United States
I love being able to use the info provided by your interviewers to make my career more successful!
- Love It!by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Memorial Dayby Dave4syth from United States
I really enjoyed the Memorial Day episode. It was a sincere and heart felt tribute to our veterans.
- Flawless interview styleby GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueby Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Sergeson from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by JohnnySwim32 from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Eric Oler from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Super Marioby jamesnewcomb.io from United States
Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
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What You Will Learn In This Episode
[1:00] We thank our sponsor, Acorns
[1:58] Eldonna’s inspiration to talk about negotiation
- She likes speaking and sharing
- People are negotiating throughout life
[4:17] Biggest transformation in Eldonna’s program
- People gaining confidence after taking her training
[10:58] Eldonna’s advice
- Get your mindset straight and figure out what room of consciousness or thought you show up in
- Control what goes into your head and the thoughts that you think
- Love yourself first
- Do self-leadership
- The only person that you can change is that person in the mirror
- Replace negative thoughts with powerful thoughts
- The first person you have to watch what you say something to is yourself
- Motivate yourself and persuade yourself
[20:14] Eldonna’s charity works
- Dynamic Vision Foundation
- Basket and Beads Kenya
[21:26] Book and Bead
- Eldonna bought beads from Kenya and sold it with her book to help the women and children of Kenya
- She is negotiating with those interested to sell the beads from Kenya
- Her speaking is also a way to promote and support the women of Kenya to sell beads
[27:48] Now for a timeout to thank our sponsor, Acorns
[29:14] Imperfect Action Round
- Train your mind to go for a win-win result
- The fastest past to cash is getting in front of people and sharing as much as you can
- People want to do business with people they know, like, and trust
[34:31] Expert Authority Checklist
[35:46] We thank our sponsor, Acorns
EA Interviews Episode 36. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview.
Mario Fachini [0:14]
Welcome Expert Authority World. I’ve got a question for you. Have you ever looked at your boss and wondered, you know, they’re not really a leader, why is everyone following them? Have you ever worked with colleagues or coworkers, maybe it’s your clients and wondered how do they get out of bed in the morning? How do they communicate with the world? Have you ever wanted to think like a negotiator? Do you want to increase your sales? I’m excited to bring to you Eldonna Lewis Fernandez. And she has a training program, Think Like a Negotiator. She is an Air Force Veteran and CEO of Dynamic Visions International. She’s been on many news publications like Fox Business, CNBC, and she has a best selling book. She’s going to be sharing with us right after we thank our sponsor.
SPONSOR Acorns [1:00]
How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow automatically? That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAInterviews.com/Acorns.
Mario Fachini [1:17]
Here she is everybody, Eldonna Lewis Fernandez. Eldonna, it’s great to have you here. How are you feeling today?
Eldonna Lewis Fernandez [1:22]
I am awesome soft, like I like to say. Thanks so much for having me.
Mario Fachini [1:26]
I’m excited to have you here. And thank you for your service in the Military. I can’t wait to learn from you myself. I would personally love to have someone else rubbing this, but I got to say, I like the blue.
Eldonna Lewis Fernandez [1:37]
Well, we sort of match today, blue. I see your blue tie. It’s looking good.
Mario Fachini [1:42]
Well, I appreciate that. So let’s jump right into it. What is the inspiration behind starting your own business? I mean, you have a successful career in the Military. I know you’re a strategic consultant on the F-18 Radar program. Why do you want to do your own thing after all of that success?
Eldonna Lewis Fernandez [1:58]
Well, I retired from the Military in 2003. And I was working in the aerospace industry as a defense contractor. And I started speaking in 2006 going into shelters to do leadership and self- esteem workshops and found that I really liked speaking and sharing. So I went down the path of figuring out what my expertise was and started realizing that I could teach people negotiation skills.
Mario Fachini [2:25]
So why negotiation? You can talk about leadership, communication, but why negotiation?
Eldonna Lewis Fernandez [2:31]
Well, negotiation is one of those things that everybody does every single day. I always say whether it’s a multimillion dollar deal, how to get your kids to do their homework, or where to meet for dinner, we’re negotiating constantly throughout our life. And knowing the skills how to get a better deal for yourself is something that everybody can benefit from.
Mario Fachini [2:50]
It’s so important. I can’t wait for you to share even more with that. So let’s go into a little bit of detail of who you help and how you help them. Who’s your perfect audience and what do you do for them?
Eldonna Lewis Fernandez [3:02]
Well, I focus a lot on women, because women are, in my experience and through research, are more afraid to ask for exactly what they want than men are. So I like to inspire women to ask for exactly what they want and get a better deal for themselves by thinking like a negotiator. I do work with – I have a contract with Southern California Edison here in Southern California and work with community partners and do workshops there. And I’ve had some government contracts. And I do keynotes and trainings for both men and women. And I really enjoy teaching anybody who will listen about negotiation.
Mario Fachini [3:39]
Very good. Why don’t you tell us a little something personal about you. You mentioned California. What do you like to do when it’s sunny out there?
Eldonna Lewis Fernandez [3:47]
I like to ride my Harley.
Mario Fachini [3:49]
I love that.
Eldonna Lewis Fernandez [3:51]
I’m a Harley ride and bad biker chick, like I like to say. And I’ve been riding Harley’s for over 20 years. And it’s beautiful riding here especially along Pacific Coast Highway along the beach. And I love to feel the wind in my face from the ocean. And it’s a beautiful place to ride.
Mario Fachini [4:06]
I’ve seen some of the pictures you shared and it does look very beautiful indeed. So let’s talk about your training program, Think Like a Negotiator. What’s the biggest transformation someone’s had going through it?
Eldonna Lewis Fernandez [4:17]
I think getting the confidence to realize that they can create the deal that they want. The best deal for themselves. Whether it’s personal or professional, whether it’s in business, having a contract or negotiating a salary, or even negotiating something, when you have a repair or something, or somebody’s done something that you don’t feel is, what I say, is fair and reasonable, you don’t think it’s right. So having the confidence to stand up for yourself and knowing the things to do to ask for what you want and how to prepare for that. And I see, I think, confidence is the biggest thing that people get after they’ve taken my trainings.
Mario Fachini [4:54]
Well, I know confidence is a big thing not only in business, but in life. And if you can help them with that – I mean, I know what it was like being not confident and I know what it’s like being confident. I will definitely take confidence every day. So I’m glad that’s what you focus on in the training. Tell me about a specific success story of someone who came into the training and maybe they weren’t as confident as they could have been. And you know, who had the hugest breakthrough from your standpoint?
Eldonna Lewis Fernandez [5:24]
Well, I’ve had people that – I have one person and a couple people I think of that come the top of mind. One person in particular – when I do my three-day trainings, I have people get up on stage and share about what it is that they’ve learned and takeaways and that. And I had somebody who was sitting, didn’t want to share, wanted to argue with everything, was very difficult the entire time. And at the very end, she was basically – and I do like do a double high five and say, “You are a master negotiator. Turn to the person next to you and give them a big double high five and say you are a master negotiator.” People attempted to double high five her and she was all closed off, “Don’t get near me This is ridiculous.” And by the end, she’s running around double high fiving people. And her takeaway was, see it through until the end. So she had a big shift. Actually, somebody paid for her to go. And I understand why when she got there. It was like pulling teeth and dragging her through the entire training. But at the end, she had a big shift and big breakthrough. And she was definitely changed when she left there.
Mario Fachini [6:30]
That sounds remarkable. I would have loved to see that. Because I’ve witnessed people who didn’t have that breakthrough but had something similar, where they were just in a, let’s just say, not a good place. And then by the end of the training, it was like, “Oh my gosh. Who is this person?” So how long does it take, in your experience, for someone to experience that? Is that something they can do in an hour? Is that something that they can do in a day? Does it take a week, a month?
Eldonna Lewis Fernandez [6:56]
That all depends on the person. Some people are more resistant to change than others. Some people will adapt right away and integrate the things that they’ve learned and go out and start using them. And others need to hear them several times or need to go through an extensive amount of training or sometimes coaching. I’ve had to coach people to get their mindset right to where they can build that confidence and be strong enough to stand up and ask for exactly what they want. I had a client that asked me to help them with getting money back from their landlord. I’m quite the expert on landlord-tenant issues. And the landlord had sent him $1,000. His deposit was $2,450. And there was no written information as to what was deducted. There was no receipts. There was nothing. And I helped him get the confidence. He was really hesitant to construct the letter. He was getting anxiety about it. I told him some places to contact. I suggested he construct a letter that I then edited. I told him to send it certified. And he got the entire deposit back. And I’ve had that happen several times with people. And they feel very confident and very strong and powerful after they get a result like that.
Mario Fachini [8:11]
Well, that’s huge. Would you say that a lot of the companies – and I don’t want to pigeonhole any industry or person or career choice or whatever but ones pop into the top of my mind and they’re not all bad. But would you say that certain industries and some of these tactics of the companies are to just, “Hey. Let’s give them crap here, here, and here, and see if they can come through to the end.”
Eldonna Lewis Fernandez [8:36]
Sometimes a lot of people will not expect people to stand up for themselves because people typically don’t. Actually, the first person I helped with the situation like that was my daughter. And I talked about her and a lot of times when I do my Think Like a Negotiator talks. And her landlord took her for – because she’s quiet unless you really know her – took her for somebody, because she was quiet, that she must not know anything and she’s just a college student. So out of an $800 deposit with no things noted at the pre-move out walkthrough inspection or the final inspection, he only gave her $98 of the $800 back. And had all these ridiculous deductions and no receipts and nothing really because there was nothing. In the state of California, and I’m sure every other state has something like this, you’re allowed to have a pre-move out walkthrough inspection and a final inspection so you can say, “Okay. This is what will be deducted and this won’t unless I fix it.” And both times he said, “I’ll give it a good cleaning. Oh, it looks clean. It’s good.” And then comes back with this whole list of stuff which came out of nowhere. She challenged it and got the whole thing back with my guidance and help.
Mario Fachini [9:45]
I love that. I mean, there’s been so many times, especially in grade school, because I wouldn’t say I had any confidence until ninth or tenth grade. And it was more a self-observation. And one of my friends goes, “Oh, you did a 360 interview with yourself or whatever.” I’m like, “A what?” Well, I never had a corporate career background or anything. I was just sitting there in band class one day just, like, clearly not paying attention. That was kind of my M.O. But I asked my friend I said, “If there’s one thing you could improve about me, what would it be?” And I’ll never forget her saying, “You kind of hunch over when you walk. Stand up more.” I was like, “Ha.” So then I just practiced that all week. And then I asked someone else something and someone else something. And in ninth grade I decided, “You know what? I like having friends. I don’t like being picked on. You know, I’m going to make some shifts here.” And it wasn’t any self-help. It was just I tell people to this day, “Just common freaking sense.” It’s like, if you don’t like something, change it. You don’t need to read 18 self-help books on it. But the confidence issue I see in teenagers, adults, experienced adults, young adults, whatever the case is, what is one thing you could say to anyone to have more confidence?
Eldonna Lewis Fernandez [10:58]
Well, what you think about you bring about. You have to get your mindset straight and figure out what room of consciousness or thought you show up in. Do you show up in the room of impossibility where your mind goes right to, “It’s impossible. I can’t do it.” Do you go to possibility which is, “Maybe.” Or do you go to places like it’s inevitable but it’s going to happen? Definitely, you have to control what goes into your head and the thoughts that you think. And guard your thoughts. Because thoughts are things. And thoughts can really pollute your mind. And then if you have other people – like, I grew up in a pretty rough environment. Both my parents were alcoholics. And my mother died of alcoholism when I was 12.
Mario Fachini [11:41]
Sorry to hear.
Eldonna Lewis Fernandez [11:42]
And managed to tell me – well, she told me all my life I was no good. So I heard that voice constantly. It took me a long time to gain confidence and realize that I’m pretty awesome. Every single one of us is awesome. And we all have our own gifts and talents that we can use to make a better world. And the first thing you have to do is love the person you see looking in the mirror. You got to love yourself first. And do some self-leadership to eradicate those negative thoughts.
Mario Fachini [12:11]
Wow. You’re bringing me back a little bit here. And that kind of hit home for me, too, because I may have not always been told good things also. And I was actually going to ask you, what is something you could say to someone? I had no idea that was the case. But I wanted to ask if someone’s in a situation like that, how do you break free from it? Because I know success stories such as yourself where people go, “I grew up this way. And I overcame.” And other people say, “Well, you know, what was me this, that, the other thing.” How did you manage to go, “You know what? I’m going to cap this and add something positive.” What’s like a tool that you used to break through?
Eldonna Lewis Fernandez [12:49]
Well, probably the first thing I did was I had gotten to a point – everybody needs to get to a point where they look in the mirror and realize the problems looking back at them. The only person that you can change is that person in the mirror. You can’t change anybody else. And you can’t get anything from anybody else. You can get good information. But you have to apply it to yourself. Zig Ziglar, who was one of the first motivational speakers that I heard many years ago, he’s a great leadership speaker. And I heard him -gosh, I don’t know – in 2004, maybe. And he had something – and this wasn’t that long ago. Because even though I was successful in the Air Force, retired as a master sergeant, I still every morning when I looked in the mirror, I had the voice of my mother telling me I’m no good. I was also a high school dropout. And I had, “Who do you think you are? You’re a high school dropout. You’re a loser. You’re never going to make it.” That was my mother’s voice constantly. So I had to fight against that. And I did. I joined the Air Force as a way to turn my life around. And I actually got two associates and a bachelor’s degree and a great training in the contracting career field, which is where I learned my negotiation training. But Zig Ziglar has something called A Life Changing Procedure. You can find it anywhere online. And it’s something that you say to yourself in the mirror every single day. You have to combat those thoughts. So the only way to do it is replace it with powerful thoughts. Powerful self-talk. You have to watch what you say to yourself. There’s a proverb that says, “Kind words are like honey sweet to the soul and healthy for the body.” If kind words are like that, what are unkind words? We can destroy ourselves with our words. And we can destroy others with words. But the first person you have to watch what you say something to is yourself. And the first thing I used was that life changing procedure. It suggests doing it twice a day for 60 days. Because you’re waking up saying affirmations to yourself. You’re going to sleep saying affirmations to yourself. I did it for 90 days. And I still use it at times today. And I use it in a lot of my trainings when I do self-leadership training because that’s the thing that builds the most confidence is lead yourself first.
Mario Fachini [14:57]
I can attest to the truth of that, too. I actually have – have you ever heard of AquaNotes?
Eldonna Lewis Fernandez [15:02]
Yes, I have.
Mario Fachini [15:04]
They are waterproof notes. And their tagline – I thought that was cool in it of itself. So I was like, “Cool. I want to get some.” Because they’re waterproof notes. Who doesn’t want to have waterproof notes? I think that’s cool. But their tagline is, “No more bad ideas down the drain.” I was like, “I’m just sold on your good marketing of this.” So I’ve been using them for years. And I have the affirmations in the shower. I mean, how many times do people have great ideas and they’re lost down the drain? So not only when I’m jotting stuff out like the podcast here. I have those before it was, you know, reality. And it’s a little surreal to realize it’s real now. But thoughts are things. What are those affirmations? What are you saying to yourself? Are you utilizing that time? And if you want to take it a level deeper? Are you familiar with like how water plays a role in your body and the crystals and the snowflakes?
Eldonna Lewis Fernandez [15:59]
Mario Fachini [16:02]
So for everyone listening, they’ve done studies about what negative music does to snowflakes -or, actually, the water while they’re crystallizing. And they have diagrams and I’ll put a link in the show notes here. But it’s fascinating to watch. So if you want to double up on the affirmations, the best thing I can suggest is take Eldonna’s advice and say good things. But also do it when you’re in water and drinking water and it will literally affect the cells in your body. And we’re not going to do a full training on that. But I am in full agreement with you. So thank you for mentioning that. So you said you use this in your negotiation program, correct?
Eldonna Lewis Fernandez [16:44]
Yes. Definitely. I call it Self-leadership. Because you have to motivate yourself and persuade yourself before you can lead or motivate or persuade others. I just did a training for the Army in Indiana – an Army unit – and I was teaching them about, first of all, you need to motivate yourself and you have to lead yourself first. And here’s some things to do. And then you need to share it with your people. Because there’s a lot of people walking around. There were even some in this training, they were all slouched over and they had a scowl on their face. And one of the things I did as a review, I said, “Here’s some things you need to do with your people. Set a goal for the year, at least one. I suggest you set more but at least one.” And I have a goal setting statement that says, “It is now blank,” which is the date you want to get the goal by. And “I am committed to having or being blank,” whatever that thing is. And we went around the room and ask people to – I was asking just one goal, personal or professional. And one lady just had a blank look on her face. She said, “I have nothing.” And I was like, “Well, you don’t have anything you want to accomplish this year?” “Well, I want to get to retirement in three years.” And I thought, “Wow. To live in that space to where the only thing that you’re looking forward to is retiring.” Like, there’s nothing –
Mario Fachini [18:11]
Then why do you even do that? What does that mean? Are you going to sit there and stare at the grass or the wall?
Eldonna Lewis Fernandez [18:15]
Right? So it’s like, “Okay. What happens next?” And then the next lady piggybacked on her -aligned with her, “I’m retiring in three years.” I’m thinking, “Wow. That’s sad. That’s really, really sad.” So it doesn’t mean you have to have, like, 500 goals or whatever. But you need to have some goals for what you want to accomplish this year. Even when I was in the Military and it was, what I call, a wind up toy environment, we still set goals. We set goals for the mission. And we set our personal goals. I had personal goals, whether it was to get promoted or finish my degree or whatever it was I was doing. I still had some goals. And it’s sad to think the only goal somebody has is to make it to retirement. “To make it,” that’s minimum. Minimum possible to get by.
Mario Fachini [19:09]
Yeah. There’s definitely a difference between minimum mentality and maximum and abundance mentality. And I never understood that because what does it take to retire, age or income? Income. You can retire at any age. But the whole, “If I can just make it to retirement. If I can just make it.” It’s like, “What do you do the next 30, 40, 50 years? It’s not some end all be all.
Eldonna Lewis Fernandez [19:32]
I had a friend send me a text message today, “Oh, I can’t wait until this part -” he’s a teacher. “I can’t wait until the semester is over.” And I’m like, “Okay. You need to find something. Okay. Your work is whatever. The administration is not working well. But you need to find something to be happy about. Because you can’t be looking forward to this and this and this. And everything in between is nothing.” I mean, I’m leaving for Kenya. I’m looking forward to that. But between now and then, I have some things planned that I’m going to enjoy doing until that time. I’m not wishing my life away.
Mario Fachini [20:08]
Why don’t you touch on – I think this is good time to bring that up. I want you to share what you’re doing with your charity.
Eldonna Lewis Fernandez [20:14]
Well, my foundation became a 501(C)(3) nonprofit on November 16th of 2018, Dynamic Vision Foundation.
Mario Fachini [20:23]
Eldonna Lewis Fernandez [20:24]
Thank you. I’m really excited about that. Because last year this time, there was no such thing as Dynamic Vision Foundation or Baskets and Beads Kenya project. Actually, last year this time, I was preparing to go on a trip with a group called Reaching Beyond Ourselves to Kenya. They’ve been going there for 20 years. And were going to do some outreach and sharing. I was asked to speak and share a lot of my story, my strength, hope, and empowerment with people, especially women. And I’m looking forward to it. Actually, my business wasn’t doing too well. I was actually considering going back to a corporate job. And I decided that I would figure it out when I got back. I got on a plane and went there. And I met a lady in a place called the Kipsongo Slum. Her name is Patricia. And if you go to BasketsAndBeadsKenya.com, you can see a picture of her. She gifted me with this bead that I’m wearing. It’s made out of paper. It’s made out of magazine rolled type paper.
Mario Fachini [21:24]
Is she the one on the site that I was looking at with you?
Eldonna Lewis Fernandez [21:26]
Yes. Yeah, I have a picture. There’s a picture of a bunch of women there. She’s in that picture. And there’s another picture of she and I and her son, Maxwell. And she gifted me with this bead and said, “I’m hoping my son, Maxwell, would get the money to go to school.” And I left there thinking, “Well, maybe that’s what I can do.” Because I felt like I wanted to do more. I knew I’d come back to Kenya. I really resonated with the people there and thought that I could be of service somehow. And I woke up in the middle of the night with this idea to buy some beads and sell them with my book when I speak. So Book and Bead was born. It’s called Baskets and Beads Kenya. And I bought some beads, brought them back, sold out instantly. Doubled the orders and sold out again. Tripled the order and sold out again. Instantly, I went back in July. I brought back hundreds of beads. And I’m pretty close to being sold out. I’m going back again. I started the nonprofit to help these women eradicate poverty in their lives to become entrepreneurs. It’s a hand up not a handout. So they can be fully supporting by their own contributions and stop having to sell themselves and sell illegal alcohol and beg for food. So it’s not 100% sustainable for them yet. So in November or December, we bought food packs for 35 women. We started out with five women. We’re up to 35 now and growing. And the bigger goal is to get some land and start a farm so they can have multiple streams of income doing farming and making the beads and getting the beads into bigger stores. I have them in five now, little stores, around Southern California. But I’m looking for bigger clients like Whole Foods and Costco and Francesca’s, and some of the bigger accessory stores and things like that. I’ve actually had contacted an airport store in an airport that’s reached out to me and wants more information. So I fully expect this to grow. And I am excited that I get to help these women change their lives and the lives of their children. So my tagline is, Saving children. Empowering women.
Mario Fachini [23:36]
I love that. I knew you were awesome when we first connected. And I had you on the shortlist to come on the show. But when you were telling me about this, I just got so excited for you. And like I said, I’m going to reach out to my contacts. And if anyone is listening or watching this and can help Eldonna out, feel free to reach out to her or me and we definitely want to get this bigger for her. So thank you for being contribution minded also in making a difference. And I like how you said, “I got the idea to have the beads when I sell my book.” So let’s talk about your speaking. What’s that done for your business and how are you utilizing it right now?
Eldonna Lewis Fernandez [24:12]
I speak a lot. I’m an accredited speaker through Toastmasters International. Which for those who don’t know, it’s a professional speaking designation. There are only 81 of us out of the 350,000 plus members, which is point 0.02% of the membership. Now, outside of Toastmasters, not many people think about that inside of Toastmasters. It’s helped me get more visibility. I was a speaker at the International Convention in Chicago in 2018 and I’ve been speaking at a lot of districts and that helps me to sell my book. Because we don’t charge a fee. They cover our travel. And we’re allowed to sell our products. That’s our negotiated agreement with Toastmasters. But I’ve been able to get some coaching clients and help them build their speaking business. And then, like I said, I’ve got a contract with Southern California Edison. I won an army contract and they would like to bring us back. I’m looking for more contracts to bid on. And then I speak at different events, conferences, and things like that. And a lot of them are paid. Some are not. It depends. I can sell my products at a lot of events. So when I tell the story about the ladies and Book and a Bead, people are really moved by it. So a lot of people are taking beads home with them and supporting the women. And I take photos and put it up on my Facebook page and Instagram profile, BasketsAndBeadsKenya or Baskets and Beads on Instagram. So the ladies – I have somebody over there a name Leila. My boots on the ground business partner, I call her. And she works with the ladies every week. And she takes her phone and shows them, “Look. Here’s more people that are supporting and buying your items.” So it gives them encouragement and hope that their lives are definitely going to change.
Mario Fachini [26:03]
That’s fantastic to hear. And you’re doing the same with your book too. I know you’ve leveraged you’re speaking. But what made you want to release and publish a book in conjunction with your training program? How have those two helped each other out?
Eldonna Lewis Fernandez [26:18]
Well, the book is – a lot of people see you as more credible when you have a book. And I self-publish. I didn’t do the Best Seller thing or any of that. It was basically, I publish my book to give me a little more credibility. And sometimes when people can’t pay a speaking fee, they will buy books because they have an education fund. So you still earn income that way. Or even if they do pay you, you have extra income opportunities for selling your book. And then I offer some freebies like my 52 Negotiator Tips video series or something like that. And just connecting with more people. And I’ve been doing my Think Like a Negotiator live training. And I’ve taken the last year off because I’m revamping it and bringing a little more leadership things into it. But it’s all experiential. There’s experiential game and that’s going to be coming out again this year. So I’ll be bringing that back onboard because I love to train people how to negotiate. And anybody who will let me get in front of them and speak, even if it’s only for 30 minutes, they will learn something about negotiation.
Mario Fachini [27:27]
I’m excited to hear that. I got a peek inside your training and the group. I remember when you were working on it and I liked what I saw already. I can only imagine what you’re going to be adding to it. So I’m glad you’re staying on the cutting edge of it. We’re going to jump into the Imperfect Action Round right after we thank our sponsor.
SPONSOR Acorns [27:48]
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Mario Fachini [29:01]
We are back Expert Authority World, Eldonna, are you ready to take Imperfect Action?
Eldonna Lewis Fernandez [29:06]
I am ready.
Mario Fachini [29:07]
Excellent. So first question, what is the biggest problem you see your audience make? And how can they fix it?
Eldonna Lewis Fernandez [29:14]
The biggest problem is not asking for exactly what they want. And that is with getting the courage to ask and knowing, not only going out and asking, but understanding what you need to do to prepare in advance even before you’re asking a simple question or a big negotiation. You have to understand what you’re going in to ask for and then have a desired outcome. And a lot of people don’t go for win-win. They don’t think about win-win. It’s like win-lose, lose- lose, lose-win. That’s a lot of what’s out there. But training their mind to go for a win-win result is kind of what I want my audiences to do.
Mario Fachini [29:54]
I absolutely love that. I’ve told my clients the same thing. You know, everyone thinks there’s this economic pie where someone wins and someone else has to lose. And that’s complete crap. You can have a win-win. And if it’s not good for you and it’s not good for me and it’s not good for the customer, then it just doesn’t make sense. Because you’re not striving for good and greatness. You’re just going, you know, whatever the wind throws at you. So I’m glad that – that’s a really good point. So take note if you haven’t already. Okay. Next 60-second question, what is the fastest path to the cash?
Eldonna Lewis Fernandez [30:27]
The fastest path to cash is getting in front of people and sharing what you have to offer them. And asking them to either sign up for something free or come to your training or bring you in to speak. It’s all about connecting with people and continually putting yourself out there. Sharing your expertise on social media. You have to be everywhere and share as much as you can kind of in a strategic method. You don’t want to jump all over the place like, “Okay. I’m doing negotiation. I’m going to talk about how to do underwater basket weaving over here. And I’m going to talk about how to ride a Harley over here.” But life’s focus on giving negotiation strategies and tips and putting myself out there and speaking as many places I can so people can know, “Hey, I heard her speak I really want her to come to our event.”
Mario Fachini [31:19]
Would you recommend doing it on video?
Eldonna Lewis Fernandez [31:21]
Well definitely video is good. Video is kind of the forefront of things that need to happen either doing something – I do like blog posts a lot. But I’ll do a Monday Mastery or Mastery Monday, depending on what I want to call it for the week. And I’ll do a little blurb on video and share about things. And I have, like, a video series. Video is good. I think both mediums are good.
Mario Fachini [31:47]
Very good. Last question. Customer lifetime value. How do you maximize this? So you got all the clients. You’re doing all this publicity. You’re thinking like a negotiator. You’re bringing them to those speeches. They’re buying your books. How do you maximize all the effort, time, energy and money you’re going in?
Eldonna Lewis Fernandez [32:05]
Well, you have to – it’s a relationship economy we’re in. So you have to continually build relationships first, which is to think like a negotiator strategy. People want to do business with people they know, like, and trust. So you have to put out that know, like, and trust factor. You have to connect with people. You have to talk to people. You have to do face-to-face if you can or on video chat if you can. Constantly have touches with them because we’re bombarded with information. So they need to know that they can trust you and that you have their back, should they trust enough to invest with you.
Mario Fachini [32:38]
They’ve got your fix, right?
Eldonna Lewis Fernandez [32:39]
Mario Fachini [32:40]
Well, I appreciate you for sharing. The last question I have is, what is a book you would recommend that’s made the biggest impact on your business in life?
Eldonna Lewis Fernandez [32:50]
Wow. Just one?
Mario Fachini [32:52]
You’re an entrepreneur. You bend the rules. But at least one.
Eldonna Lewis Fernandez [32:58]
Right. My commander in the Air Force many, many years ago, gave me a book before I got promoted to master sergeant called The Art of the Leader. And it’s something that, for me, opened that door to me realizing that I could be a leader. He put me in a leadership position before I thought I was ready. He actually removed somebody out and said, “Oh. You’re the leader now. Here, learn how to lead.” “Okay. Great.” I didn’t know – I knew a little but I didn’t know a lot then. But that really helped build a foundation for me to build my confidence and more knowledge on being a leader. And then even though it’s older schools, some people want the new thing. There’s really not anything new. Everything’s just reverberated from previous things. Anything by Zig Ziglar or Mary Kay Ash. Because Mary Kay Ash was somebody I’ve admired for many, many years based on what she did turning a Mary Kay Cosmetics from a $5,000 life savings into a multi billion dollar international corporation.
Mario Fachini [34:02]
Well, those are two great recommendations. And I definitely love Zig Zigler as well. And I’ve read a little bit on Mary Kay Ash. But it sounds like I should look into her a little bit more. But definitely, Zig Ziglar, you can’t go wrong with there. So thank you very much. I’ve enjoyed this as much as I hope the listeners and watchers have. But thank you again, Eldonna. And it was great having you on the show.
Eldonna Lewis Fernandez [34:25]
Thanks for having me. I enjoy being here.
Mario Fachini [34:27]
We’ll see you next time. God bless.
Expert Authority Checklist [34:31]
You’re already successful. You’ve worked hard to get where you are. We both know it wasn’t overnight and hasn’t always been easy. No doubt you’re the expert on your subject matter. But do your prospects in your marketplace think of you first as their go-to trusted advisor all the time? ExpertAuthorityChecklist.com is 100% free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace or if it’s just all in your mind. Important required steps like, do you have a process in place for prospects to self-identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no-brainer for your prospects? Do you have a real life paperback book showcasing you as the subject matter expert you can actually hand someone? Get your free checklist now at ExpertAuthorityChecklist.com. Once again, ExpertAuthorityChecklist to make sure you have the 21 steps covered. It better not be more but don’t leave those one or two things you may have missing go any longer. Visit ExpertAuthority Checklist.com and make sure you’re being seen as the expert and authority today. Once again, that’s ExpertAuthorityChecklist.com. Get your copy now.
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Learn More About Eldonna
As CEO of Dynamic Vision International Inc., Eldonna Lewis Fernandez dispenses negotiation, leadership, and communication training to corporate clients and small business owners internationally. Her business is built on a 23-year career as a contract specialist in the Air Force, where she negotiated hundreds of millions of dollars’ worth of domestic and international contracts – everything from pens and paper to office machines, automotive parts and aircraft maintenance.
After retiring from the Air Force, Eldonna spent 10 years as a contracts administrator, negotiator and systems analyst for aerospace companies such as Raytheon, Sparta and Parsons. She worked with Raytheon and the U.S. Navy on the F-18 Radar program, and with Sparta and Parsons on satellite launch programs for the Space and Missile Systems Center at Los Angeles Air Force Base.
Today, her corporate workshops and keynotes cover a variety of topics – everything from negotiating skills to communicating effectively and becoming a self-leader, which she defines as “asking for what you want, and owning the power to stand up for yourself.”
The award-winning speaker and author is one of 81 Toastmaster Accredited Speakers worldwide. She enlivens every keynote, workshop or breakout session with experiential participation, games or simulations. “You remember it because you’re experiencing the information rather than passively listening to it,” she says.
Eldonna is the founder of Dynamic Vision Foundation and the Baskets and Beads project which helps women in a slum in Kenya eradicate poverty through entrepreneurism. Baskets and Beads empowers women and saves children by offering a hand up not a hand out and creating entrepreneurs one woman at a time. Through the sale of their handcrafted items in the U.S. many of the women have been able to leave prostitution, selling illegal alcohol or picking food from the dumpster. Eldonna works to find a market for their handcrafted items through wholesaling to stores or selling with her book when she speaks. “Book and a Bead” is changing the lives of the women and their children. Visit https://BasketsandBeadsKenya.com for further information.
Eldonna has written two books: Think Like A Negotiator ~ 50 Ways to Create Win Win Results by Understanding the Pitfalls to Avoid and GoPINK Rules of Engagement: 5 Foundational Principles for Taking Control of the Handlebars of Your Life. She also co-authored Heart of a Military Woman, a compilation of stories by, for, and about military women.
Among her many media credits, she has appeared on ABC, CBS, NBC, Fox Business, Fox News and CNN, and been published in The New York Times, The Washington Post, Forbes and The Huffington Post.
Connect with Eldonna
Resources to Profit Your Business
1) Video Marketing for Business Owners: The Ultimate 7 Step Guide to Become the Expert, Authority, and Celebrity in Your Niche
2) Business Book Checklist: The 5 Reasons Every Business Needs a Book Including Yours
3) Marketing $upercharger – Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales
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