What Expert Authority World™ is saying about the show:

  • Great show!
    by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    by TimLawson21 from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Great Podcast for Leaders
    by grice79 from United States

    So much great advice from great people. I especially liked the recent episode on upping your presentation game. Very helpful!!

  • Interesting and USEFUL
    by Banking On Music from United States

    I love being able to use the info provided by your interviewers to make my career more successful!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Memorial Day
    by Dave4syth from United States

    I really enjoyed the Memorial Day episode. It was a sincere and heart felt tribute to our veterans.

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Sergeson from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by JohnnySwim32 from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Eric Oler from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieBrooksIV from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Super Mario
    by jamesnewcomb.io from United States

    Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Listen To The Episode

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Resources Mentioned

Business Book Checklist

Expert Authority Checklist

People Mentioned

Steve Jobs

Bill Gates

Sean Hannity

Barbara Corcoran

Steve Forbes

Arthur Robinson

Morgan James


Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAinterviews.com/Acorns 

Expert Authority Checklist: Know the 21 steps to determine if you’re the expert in your marketplace and be your prospect’s number one go-to trusted advisor, visit: ExpertAuthorityChecklist.com

Business Book Checklist: Save five plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including yours reasons. Download the Business Book Checklist at BusinessBookChecklist.com!

What You Will Learn In This Episode

[1:00] – We thank our sponsor, Acorns

[1:30] – Get to know Jim’s inspiration to start his business

  • He got fired off of his corporate job.
  • Been a construction worker.
  • Got back to school and thought of all summer businesses he can think of to support his schooling.
  • Created summer camps and got sponsored by big companies.

[6:27] – Who Jim’s business caters to

  • Find money for small businesses.
  • Help with business plans and strategy execution.

[8:03] – Entrepreneurial passion

[9:49] – Jim’s most successful client story

  • Raised money for a healthcare company.
  • That healthcare company was able to be in the Sean Hannity Show and got invited to the White House.

[12:31] – The power of following up

[13:51] How has podcast helped Jim’s business

  • Jim’s podcast became a business and turned into a real radio show.
  • He was able to monetize his podcast.
  • He got to interview people from big brands.

[18:25] – Jim’s book

  • His book started out as a bet.
  • Got a signed deal with McGraw Hill.
  • “If you can get a good enough hook, you can get a book deal in one week.” – Jim Beach

[21:41] – The $2000 chair

[24:42] – How has speaking and video impacted Jim’s business

  • Speaking is almost the business. It’s one of the most important pieces.
  • There’s a lot of speaking opportunities right now.
  • “If the business is stuck, it’s not the business. It’s you.” – Jim Beach

[29:09] – Jim answers the Imperfect Action Round

[34:01] – Reach out to Jim Beach

[34:43] – Expert Authority Checklist

[35:59] We take a moment to thank our sponsor, Acorns

Episode Transcript

Click Here to Enjoy Reading the Full Episode Transcript

Intro  [0:00]  

EA Interviews, Episode 49. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini  [0:13]  

Expert Authority World, have you ever wanted to start a business or take your existing business to the next level? I don’t mean to say I want to get a few more clients, but I mean truly profit and help and serve the world. I have none other than Jim beach on today’s episode, and I’m excited to bring him up because he’s not only done this with one business, not only done it with two businesses, he has done it with dozens of them. He has a really great story he’s going to share. I can’t wait for him to share it with you and just share the behind the scenes of what it really takes to drive and profit in business. He’s an international keynote speaker, award winning radio and podcast host, and a best selling author. He’s going to be sharing all his knowledge and wisdom over the years with you. But first, let’s thank our sponsor.

SPONSOR – Acorns  [1:00]  

How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow, automatically? That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAinterviews.com/Acorns.

Mario Fachini  [1:17]  

Jim beach, how are you?

Jim Beach  [1:20]  

I’m great. Mario, how are you today?

Mario Fachini  [1:23] 

I’m feeling awesome. It’s great to have you here. I got a question for you. What inspired you to start your business?

Jim Beach  [1:30]  

I got fired from a real job. I didn’t want to start a business. It was by necessity. And Coca Cola inspired me to follow the two security guards with the guns out the door. And so when I got fired from a good corporate job, my dream job Mario, all I wanted was to be a Coca Cola employee. And Coca Cola thought otherwise.

Mario Fachini  [1:57]  

Well, this is normally where I asked you to share something personal, you know, let you know, we’re just going to have a conversation. But you’re the pro at this. And I know you’re extremely comfortable. So we’re gonna do a little Audible, please do dive deeper into detail on to that story. Because I’m interested.

Jim Beach  [2:13]  

Well, I was a great Coca Cola employee, I saved them a billion dollars over 10 years. And I knew some very senior level Coca Cola executives. And so I had all of the ends and everything that you would hope for. And they got together behind my back and decided that I would be a better entrepreneur, and this is so sad, Mario. But it’s true. When they said that I didn’t know what the word meant. They said you should go and be an entrepreneur. And I was like entre- what? Excuse me, I don’t know those words. And so they literally helped me out the door and showed me the street. And I was lost for a year, got a job as a construction worker building houses, which actually was a great job and great experience, and tried to decide what to do and decided I want to go back to school. I already had an MBA and a masters of Japanese but I decided I needed even more schooling. And so I was going to go and get a masters of architecture. And this is an interesting lesson for entrepreneurs. I got rejected to architecture school, I badgered my way in to architecture school, and was able to get in and needed a job that I could do to support myself in the requirement for the comfort of the job, the business, whatever was that it’d be a summertime job so that I could go to school nine months a year. So I literally made a list of every summer business that I could start and you can name the list just as well as I can, landscaping and pool cleaning. And, you know, pet walking and vacation babysitting for your house and all that kind of stuff. Summer camp, and I decided to start a summer camp business when I was 24 years old, that by the time I was 31 I had 700 employees, 90 locations in four countries. We were located at places like MIT, Stanford, Oxford, Cambridge, Sorbonne, UCLA, Emory, SMU, University of Michigan, great places like that. And we were sponsored by Intel and Microsoft and Hewlett Packard, and Lucas, the guy who made movies and Lego and all of that. And so my inspiration literally came to support myself, I was pure, a necessity, entrepreneurship. And of course, I never graduated school because the business outgrew that by my senior year, or my third year of their master’s program, the business had 450 employees. And you can’t really go to school full time, be in a master’s program and manage 450 employees. So I dropped out of school. And the rest is history, so to speak.

Mario Fachini  [5:06]  

Well, it sounds like my journey, just with a more successful corporate career, I just cut that whole piece out myself, never graduated either. And I’m glad to know I’m in even more good company, you know, like Steve Jobs and Bill Gates and the rest of us. But that’s how it goes. You know? We do it because we want to do it the way we want to, right? That’s right.

Jim Beach  [5:27]  

That’s right. So I didn’t know I wanted to be an entrepreneur until I was one and didn’t know how much fun it would be. And, you know, it is one of those, you know, that silly trite expression that maybe when God closes a window somewhere or closes a door, He opens something somewhere else. And that’s 100% what happened for me that the opportunity to do so many things has presented itself late in life and unexpectedly. I never expected to write books that would never on my radar, fell into that. Never expected to be on the radio, fell into that unexpectedly. And that’s one of the great things about being an entrepreneur.

Mario Fachini  [6:10]  

Just roll with it and pivot. And I would say it’s all blessings in disguise, I could give you a dozen experiences in my life to where it was. Some of them I planned out and I went form and other ones. It’s like, maybe you’re trying to tell me something here. So, let’s get into who you help and how you help them.

Jim Beach  [6:27]  

Well, today, I help small businesses in any way that I can. So, do a lot of fundraising for businesses, lots of help with business plans and strategy execution, lots of introductions to people, especially in the money space, and lots of introductions for networking, you know, sales opportunities, and things like that. But I think most of my time right now would be in the fundraising space for a small business who needs help, and you can never run across, you run across millions of those, right? So, there’s always a small business that needs help. So we tried to go out there and find money. Last night was really great Mario, I was able to go and have dinner at a restaurant that I found the money for. And it’s always fun to go and visit a restaurant. I remember where we bought the booze, for example, and all of that. And the day they cut the roof off of the building so they could drop the pizza ovens in. And it’s always fun when you raise the money and see it all happen, and then can go and actually have dinner there.

Mario Fachini  [7:33]  

That sounds like a lot of fun. One of the reasons I do what I do, love helping people, launching their books, launching their live streams, podcast, whatever it is, is the end result. You know, it’s great that you can make money doing anything in your world. But you know, that’s fantastic. You can get a job, you can go work here, whatever. But when you think about how do you really do what you do and design what do you want your life to look like, it’s awesome, isn’t it? When you can say here’s the end result like you’re sharing, right?

Jim Beach  [8:03]  

You know, that’s why I have such a different view on passion. Everyone talks about how important entrepreneurial passion is, and how you have to love your product, or whatever it is you’re selling. I don’t. I’ve sold lots of stuff in my life that I could care less about. I used to have a purse company and ladies accessories company and I put on this jacket just for you, Mario. Because I know that you’re a dresser. I’m not. I don’t care about that stuff, right? But I sold a lot of the stuff, made a lot of money selling that stuff. I’m passionate about being an entrepreneur, the lifestyle, the freedom, the opportunity to make more money, if I want to make more money, I start a new business and work harder, right? You know, that’s what I’m passionate about, not the stuff that I sell. And so I think that that is a possible important distinction for other people to realize that you can be passionate as an entrepreneur, but not really care what you sell. I get up in the morning, really excited to go to work. And I sell stuff that I personally in a million years would never use.

Mario Fachini  [9:06]  

Well, I love your perspective on it and the honesty because so many people just think I have to say this, I have to say that, what if I’m saying the right thing to the wrong people or the wrong thing to the right people, it’s like holy crap, life is short, could you have any more anxiety, I’m all about the best. I own freedom too. Absolutely love what I do, who I get to help, how I get to do it. But I also love going, “Hey, I’m off here, I don’t do this, this and this.” And I have a framework that I designed by choice. And it just supports everything I ever wanted to do. And I don’t feel like I’m winning in one area, but losing in another area. So let’s hear about your success stories. Who’s the most successful one you’ve had so far?

Jim Beach  [9:49]  

Probably a healthcare company that we raised a bunch of money for, found the money that they needed. We’re able to get them on the Sean Hannity Show, got invited to the White House to present the company at the White House, got invited to the White House Christmas party. And that company was even the first company ever on Shark Tank to have the follow up segment. You know how Shark Tank does the follow up segments? Except they were never on Shark Tank in the first place. But we were able to still get them a follow up segment. Even though they were never on there. That client, how can you beat that list of accomplishments for a company?

Mario Fachini  [10:34]  

That is pretty cool. Are you able to share how you did that?

Jim Beach  [10:38]  

Yeah, how we got on Shark Tank?

Mario Fachini  [10:41]  

Yes. You said they were not on the show, but they were in the follow up segment.

Jim Beach  [10:45]  

Right. Yeah. So what we did was a stock swap with Barbara Corcoran. So, Barbara had a company that she invested in at the very beginning in season one, it was the Elephant Medicine Dispenser. It was the first deal ever done on Shark Tank, I think. That company never did very well, by the way. And Barbara was trying to get rid of her shares. And so we swapped shares for the new company with Barbara. And we had some Elephant shares too. So we were able to clean up a whole bunch of other stuff. And what they did is, Oh, cool. The company that was on Shark Tank is now merging with another company. And Barbara was in the boardroom and everyone was shaking hands and all of that kind of stuff. So the new company was the focus of the feature, because they were in essence acquiring the Elephant Medicine Dispenser company.

Mario Fachini  [11:46]  

I like that.

Jim Beach  [11:47]  

That’s a good trick.

Mario Fachini  [11:47]  

Thank you for sharing it. Yeah, I was just curious when you were saying they were never on but they were followed up. I’m like…

Jim Beach  [11:55]  


Mario Fachini  [11:55]  

Sounds like it could be hashtag gold nugget.

Jim Beach  [11:58]  

Yeah, it is a good trick, because they love to do the follow up segments because it shows that somehow the Shark was proven right. You know, if the other wise money people come in and buy that company, well, then the Shark essentially had an exit, right? So it looks good for everybody. If you know, the Shark Tank, results are just not as good as many people would suspect, you know, they don’t have that many huge success stories. So they have to focus on the ones they did.

Mario Fachini  [12:30]  

Well, and I think it’s an important thing to do the follow ups. When I tell people about following up, it is so important because one of my interviews, he interviews millionaires and billionaires, and he was sharing a story with Steve Forbes. It’s the Arthur Robinson Jr. Episode. And so many times people go, I want to do this. They love the ‘Hey, we had a success. I just got a new client. We just landed a new project. We just got a new deal.’ Whatever the case is, celebrate all wins. Absolutely. But then it’s like what happens after the fact? It could still go wrong from there, it could go right, what happens, maybe you followed up with them six times, but maybe it’s the seventh, that’s going to give you the breakthrough. And at any point in time you have that negative thought and the positive thought both going, who’s going to win who’s going to win. And it’s like, if you can just have that persistence, that perseverance. I’ve had some guests on the show, some of them I know, some of them, I didn’t. But they’ve all said thank you for following up with me. I’ve just been busy. And when you have ultra successful people who I wanted, such as yourself, I did realize this wasn’t going to be like they’re just sitting around and I just can pick up the phone and reach them one time. But I wanted the best of the best for Expert Authority World. So thank you for sharing with us. Tell us how has your podcast helped your business?

Jim Beach  [13:51]  

Well, the podcast number one has become a business. So eventually, I was doing well enough with it that it turned into a real radio show. And now we’re on 24 AM FM stations around the country. So we have you know ads like normal people. And then there’s the sponsorship opportunities. And there’s other ways to make money from the podcast too there’s some other income streams there as well. But the most important thing is that it makes you the “authority expert,” right? You are the guy. And so it’s you know, one thing to say you have a podcast, when I was able to jump over to the radio that gave a ton more credibility, the simple idea that anyone can have a podcast, but somehow some way or someone selected me to be on the radio. Of course, that’s not true. If people understood the radio, they would have no prestige or any thing like that, just like the world’s best selling, I think a best selling author, those words have no longer have any real meaning because of some of the changes that we could talk about. But when I was able to make that jump, my speaking fee was able to go up tremendously. People interested in having me at their events, that’s been a huge help, the ability to get a book published. So I still published traditionally, I think I’m going to switch to self publishing soon. But I still have had success with getting publishers. And it’s very simple. You want to get a publishing deal, well you call the publisher and ask him to be on your radio show and interview him on your radio show. And then after the interview, say, ‘hey, you want to hear about my book?’ At that point they say yes, you know, so every publisher wants to be on the radio to promote their books. Makes sense, right? And there’s some great publishing companies out there that I’ve been able to use that strategy with Morgan James, Green Leaf. Some of the self help publishing series as well, some of the entrepreneur series. So that’s been a huge benefit. And then I think the greatest benefit, so all of that’s tangential, the real greatest benefit, Mario is that I get to meet people that otherwise in a million years, I would never get to meet. And there’s two categories of those, I get to call up people and say, ‘Hey, would you be on my show?’ And then also, number two, sit around and wait for someone to publish a book. When they publish a book, they hire a publicist, that publicist wants to get them out on the radio. And so they call me and say, ‘Hey, would you like to meet the founder of North Face Clothing Company, or UGG Boots?’ And when I had the founder of UGG Boots on my show, my 16 15 year old daughter thought I was the coolest person on earth, because I was able to say hello to the guy who invented the boot that she likes to wear. So you get to meet cool people.

Mario Fachini  [16:57]  

I would have to agree too. I mean, not everyone’s going to be your client, not everyone you want as your client. But that doesn’t mean they don’t add value that won’t add to your audience and help a lot of people that shouldn’t be showcased.

Jim Beach  [17:11]  

Exactly, yes.

Mario Fachini  [17:13]  

So let’s talk about your books. Because this is one area I absolutely love. And, you know, I do for my clients, we just launched another book, and I have more coming up. And I just came out with an idea for maybe another one for me. But I think it’s so important when you’re talking about the expert, you know, the Expert Authority Effect, if you will, what I branded everything as, because it’s exactly so many people have the information, they have this level of expertise. And the only place they show it is one on one or in a closed meeting. And they never think to turn it into other assets. But that’s one thing I liked about you when we talked even years ago, you had done it. So tell us why did you want to write the book and how’s that helped?

Jim Beach  [17:55]  

Well, the book came from a bet and that bet can from another bet. So I used to be just…

Mario Fachini  [18:02]  

I gotta say right now you are giving the best behind the scenes stories for all this because sometimes people say, I thought about it for 10 years, and it’s my life’s goal and all of these things as to why they have their book, the podcast, the speaking whatever. And you’re just like, no, this was a bet this one I fell into. Please tell me about the bet. I just gotta say I love it, though.

Jim Beach  [18:25]  

Okay, so bet number one was I was a professor at a downtown University teaching MBA school at night. And I bet my class that I could start a business that semester, make it cash flow positive that semester, repay all my startup capital that semester, and they got to choose the country and the industry that I would start the business in. And so they chose Pakistan and furniture. So I had four months to build a profitable Pakistani furniture company. I won the bet 12 semesters in a row, and a reporter for Bloomberg heard the story and was like, well, that should be a book. And I was like, well, I’ll make you a bet. If you find a publisher, I’ll write the book. And he said, Okay, I’ll take that bet on. And so together, we put together and Mario, your the publishing space. So you’re gonna love this story. We put together a half page proposal and sent it to one publishing company. And two days later, they called and said, let’s talk about this. And three days after that we had a signed deal with McGraw Hill. So you hear the story. I sent out 1000 or I sent out 200 proposals, and I got 199 rejections. And finally, the 200th publishing company said, Yes. We sent out one proposal and got a deal in under a week, and they actually paid us money too, we got an advance even, which is rare in today’s world. And what that speaks too, Mario is how good our pitch was. The thesis was so compelling, so unique, so sexy, so counterintuitive, the exact opposite of what the publisher believed. And I was able to say, but we’re going to prove it that the publisher said, Well, I want to read that book, prove it, prove your thesis. And so it speaks to just the hook. If you can get a good enough hook, you can get a book deal in one week. So there’s the backstory of that one.

Mario Fachini  [20:30]  

Trying not to laugh this whole time, but that is so, I love it, because that is the entrepreneurial spirit at its best. Because people have, I need to do step 1 2 3 4. And I have to start at the bottom and pay my dues and all this crap, as I like to say, and it’s just untrue. If you have an idea, if you have something you want to go for, run after it. Even if I’m still trying to wrap my head around this. You bet someone you could start a successful business, you let them pick the country and the industry and you successfully launched a Pakistani furniture business.

Jim Beach  [21:07]  

Yeah, go on my LinkedIn profile.

Mario Fachini  [21:10]  

A tagline of if you want this as a book, I’ll make you a bet.

Jim Beach  [21:14]  

Yeah, so go on my LinkedIn profile everybody go to Jim Beach, and I will connect with you. So hit the connect button and scroll down to the very bottom of my work experiences. And there’s a company called Timeless Chair, and look at the picture and tell me it’s not the most beautiful chair you have ever seen. What we did is we took a hundred year old Persian rugs, oriental rugs, and we would cut them up at a factory in Karachi, Pakistan, cut the rugs up and use that as the fabric for a traditionally shaped American Archie Bunker type chair, you know, a good old fashioned American armchair. But it had 100 year old fabric on it. So it was a work of art. Beautiful, beautiful piece of furniture. It was a $2,000 chair, and we were able to, so I’ll tell you how I won the bet. So the chair cost me $450 to get it built and shipped to Charleston, South Carolina. I then sold that chair for $2000, $2,600, $3,000, I only had to sell three or four chairs, to recoup my initial investment and get back into the black. Right? By limiting my investment, I didn’t spend $50,000. I went out there and spent like $4,000. But for $4,000. I got you know, 10 chairs, I only had to sell two of them to win the bet. It was rigged. Mario I rigged the whole thing.

Mario Fachini  [22:54]  

You designed it in your favor as business should be. I wouldn’t say rigged at all. You didn’t do anything unethical, you did it smart. You did what the one out of 100 companies does. Everyone’s out here doing all these things going, I just got a new client for 20, Grand 30 Grand 4050. And they fail to realize it’s costing them 19500 44600, whatever it is you want to have. And it’s the thing I teach in my training program. It’s about the profit margin. It’s not how much you make, it’s how much you keep, right?

Jim Beach  [23:24]  

Yes. Oh, yes. And I always, well, you know, the one thing that was important about that was it was a very high end product, you know, you can go buy a chair at IKEA for 200 bucks, this was a $3,000 chair, and you probably needed to buy two or three of them and then the Ottoman was probably extra as well. And we were making a lot of money as a high end product, I’d rather sell a high end product and justify the price by saying it’s better, the service is better, the training you’re going to get from us is better, than sell a low end piece of junk and not make any money. So you might as well set your prices really high, I think. It just sets yourself up for success from the beginning.

Mario Fachini  [24:07]  

I’m in agreement 100% you I’d rather justify the quality one time than to apologize countlessly for poor quality. And when I’m working with people too, it’s the same thing because you can do a book cheap, you can do a training cheap, you can do video cheap, you can do speaking cheap. Or you can do a high end and actually profit from it and not have to kill yourself and you know, maybe actually have some fun along the way. So speaking of speaking, I’m going to combine these two. How has speaking and video, because one is it’s just different formats, but how is speaking and video helped your business?

Jim Beach  [24:42]  

Well speaking, almost is the business right? That is one of the most important pieces, and something that I focus on tremendously. You know, the opportunities there. There’s a lot of need for great speakers right now. The most important thing is that I think you need to have some life experiences. I mean, I don’t want to be mean to anybody, Mario, but I meet a lot of people who haven’t done anything but want to speak about that. Haven’t done anything and want to tell me about how they haven’t done anything yet. I don’t get it right. You know, the most interesting speakers are speaking about an experience they had, that you haven’t had like climbing Mount Everest or something like that. So I would encourage everyone to go have some life experiences. Here’s the best lesson I’ve ever learned. If my speaking business is slow, that means it’s time to start a new business which attracts attention to me, which then gets me hired as a speaker. Not spending more time on my speaking business by trying to go out to associations and say, hire me, hire me. You can spend all year doing that. And in that year, I could have built a new business that’s so sexy, unique and compelling that I got hired as a speaker because my business was sexy, unique and compelling. And therefore people were talking about it. So it’s just like dating, Mario, whenever I need to get a date, the best thing for me to do is ignore women and run in the opposite direction. And that’s when they seem to like, look at me, you know, so I don’t know, maybe I’m not good at any of those things.

Mario Fachini  [26:22]  

Well, I love your insight on it. And I agree, because it seems like when you’re trying to go after something, it doesn’t always work out the way you want. And when it’s off your plate totally, you’re like, oh, everything’s working out because I believe, and I teach my clients this, it’s about you. It’s about becoming more, not doing more.

Jim Beach  [26:41]  

Definitely, oh, yes. It’s all about personal development. So if they’re not, if you are not continually self evaluating, being dissatisfied and trying to improve, your business will never grow. It’s not the business’ fault that it’s not growing. It’s your fault. You know, when a business grows as big as the CEO is capable of it running, you know. So if the business is stuck, it’s not the business. It’s you.

Mario Fachini  [27:10]  

As long as we’re ruffling some feathers here. I’ll say one thing before we go to the sponsor. So many people say I’m having a business problem. I’m having a big business problem. What’s your biggest business challenge? What’s your biggest business problem? Everyone always asked that, and there are no business problems. There’s a personal problem you’re bringing into your business.

Jim Beach  [27:30]  

Yes. Yes.

Mario Fachini  [27:31]  

So we’re going to go to the sponsor, and I’m excited to bring you up for the second half for the Imperfect Action Round.

SPONSOR – Acorns  [27:37]  

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Mario Fachini  [28:50]  

All right, ladies and gentlemen, we’re back with Jim beach and we’re ready for the Imperfect Action Round. Jim, are you ready to take Imperfect Action?

Jim Beach  [28:58]  

I am. I practice every day.

Mario Fachini  [29:02]  

Same as me, I love it. Number one, what is the fastest path to the cash?

Jim Beach  [29:09]  

Be not worried about the cash. And if you’re running towards the cash, that doesn’t sound to me like you’re focusing on solving a problem. So I don’t understand how you’re going to get any cash. The fastest way to cash is solve a problem that people don’t like to have, you know, like acne, solve acne, then people will pay you, right? So, I don’t want to focus on cash, let’s focus on solving a problem and making the world a better place.

Mario Fachini  [29:32]  

I like that. Number two, what is the biggest problem you see with your prospects making, and what’s the fastest way they can overcome it?

Jim Beach  [29:41]  

The biggest problem everyone makes, I think is inconsistent marketing. You know, they market for a week, they get busy producing or fulfilling orders or whatever marketing falls to the wayside. And all of a sudden they wake up with no work to do, right? My number one piece of advice is that you should market for the first hour every day, regardless of what else is happening. So spend that first hour of the day doing marketing. And I think that you can avoid the biggest problem, which is inconsistent cash flow. And why do you get inconsistent cash flow because you have inconsistent marketing.

Mario Fachini  [30:21]  

I love that answer. And not just doing the marketing first thing I tell people very similar. Set aside time before you go into the office, whether you wake up at 4am, 6am, 8am 10am, whatever, block away some time with your daily success routine, as I call it ,before you go into everything else. And when you do go into everything else, what are you doing with that first hour or that first two hours? Are you connecting with people on your team that can multiply and leverage your efforts? Sales? Absolutely. Marketing? Absolutely. Too many people just jump into all of this and go why did everything turn out a catastrophe? So thank you for not only answering but going into detail as to why this not only the symptoms, but the cure for it also. The last thing I want to ask you is how do you maximize the customer lifetime value?

Jim Beach  [31:15]  

By over exceeding their expectations at the beginning, right? So my friend owns a painting business. That’s very simple, right? You paint, but you over exceed their expectations and do things that no one ever expects, like for example, your tell your painters under no circumstances are you ever allowed to use the customer’s bathroom, they just don’t know at all. If even if they offer it, you’re not going to do it. And then they would always exceed expectations by paint the house, okay, but we’re also going to paint the dog house matching colors, we’re not going to charge you for it, we didn’t even ask, we’re just going to do it. And then we’re also going to clean your brass lanterns in the front of the house, we’re not going to ask whether you want it done, we’re just going to do it, we’re not going to charge you for it. And all of a sudden, you’re telling your friends, hey, hire this painting company. They did more than I asked them to and they didn’t even charge me for it. That’s how good a negotiator I am, they would say. And it was just all given to them. If you exceed expectations every single time, you don’t have to worry about any of the other stuff.

Mario Fachini  [32:19]  

You’ve given the best answers. I wish we had like three hours to do this. And I’m gonna bring it into what I’m going to ask you and just two more questions. So I see some books behind you. What’s the number one book you could recommend?

Jim Beach  [32:34]  

School For Startups by Jim Beach.

Mario Fachini  [32:37]  

It’s a great book.

Jim Beach  [32:40]  

It talks about the Pakistani furniture company and explains even more of that story, but it explains my lessons of absolute obsession with minimizing risk and reducing creativity. I don’t care about creativity. But if I had to say a book that was not my own. I would recommend the Millionaire Next Door or the Millionaire Mind. They just came out with a brand new version of the Millionaire Next Door by Dr. Sarah Fallaw. Her daddy wrote the original book, Dr. Charles Stanley, about 30 years ago. And it’s just the best book I’ve ever read about how to manage your life as an entrepreneur. And you know, the simple fact that millionaires don’t flaunt it, right? We don’t try to show off that we’re millionaires. And those are the people who you know typically are. I love the statistic that three out of four people that drive a Mercedes can’t afford to buy, they lease. You know, a millionaire doesn’t do that. A Millionaire drives a Ford Explorer. That’s great wisdom.

Mario Fachini  [33:52]  

That’s great wisdom. Where can they find you? I know you had mentioned LinkedIn earlier. But why don’t you tell us about School For Startups and where they can find you?

Jim Beach  [34:01]  

Yeah, so do get hooked me up on LinkedIn. I connect with everybody there and I do post there with regularity. So you can see what’s going on. I am at JimBeach.com so you can go there, JimBeach.com And the radio show is School For Startups, Radio.com. And then just type in Jim Beach on Amazon, couple of books there and have some new ones coming out. But just like you Mario, books are easy. Write books everyone, it’s easy once you start.

Mario Fachini  [34:30]  

Couldn’t agree more, Jim. Well, that’s it for now. It’s been a pleasure. And I thank you for coming on the show.

Jim Beach  [34:37]  

It’s been my honor. Thank you so much for having me. 

Mario Fachini  [34:39]  

All right, everyone, another great episode. We’ll see you next time. God bless.

Expert Authority Checklist  [34:44]  

You’re already successful. You’ve worked hard to get where you are. We both know it wasn’t overnight and hasn’t always been easy. No doubt you’re the expert on your subject matter. But do your prospects in your marketplace think of you first as their go to trusted advisor all the time? ExpertAuthorityChecklist.com is 100% free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace, or if it’s just all in your mind. Important required steps like do you have a process in place for prospects to self identify if they qualify for your time and expertise, or not. Does your current offer have the seven components of an irresistible offer required to make it a no brainer for your prospects? Do you have a real life paperback book showcasing you as the subject matter expert you can actually hand someone? Get your free checklist now at ExpertAuthorityChecklist.com, once again, Expert Authority Checklist to make sure you have the 21 steps covered. It better not be more but don’t leave those one or two things you may have missing go any longer. Visit ExpertAuthorityChecklist.com and make sure you’re being seen as the expert and authority today. Once again, that’s ExpertAuthorityChecklist.com. Get your copy now.

SPONSOR – Acorns  [35:59]  

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