What Expert Authority World™ is saying about the show:
- Inspiring Real World and Practicalby SheriTraxler from United States
Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times
- SUPER PRO production, and better contentby JoshRamsey from South Africa
Hits the nail on the head, and brings practical insight while doing it!
- Enthusiasm and experienceby Cfow110 from United States
Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.
- What an Enjoyable Show!by BretRidgway from United States
Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!
- Great Show!by erseburse from United States
Always providing great content- keep it up!
- Insightful, inspiring and empowering!!by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveby Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
- Amazing podcast!by maddie@podcastingyou from United States
This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.
- INSIGHTFUL!by Mitko I. from Bulgaria
A ton of value, keep rocking!
- Great show!by Gisele_Oliveira from United States
I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
- Insightful and wide rangingby purpletom111 from United Kingdom
This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!
- Brilliant insights from the best…by jxywvut from United States
No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!
- Top Notch Quality Content for Authentic Leadersby dropinceo from United States
A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.
- Love it!by Mariann!! from United States
It’s definitely worth your time if you are trying to stay informed.
- Actionable and Inspiringby Ben_Cook28 from United States
I appreciate the authenticity, quality of the guests, and insights from this podcast
- Essential content for your entrepreneurial journeyby MCarmen Baldovi from United Kingdom
Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.
- Wealth of Informationby KPM D. from United States
Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!
- Packed with actionable content!by mwforrester from United States
Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.
- Powerful!by MichaelUnbroken from United States
This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
- First Rate Host and Brilliant Guestsby Wade Galt from United States
Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.
- Great show.by mdaciuk from Canada
Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
- Great topics - and tips!by Kate | EOFire from United States
Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!
- So glad I found this podcast!by Nate804 from United States
I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!
- So much informationby abal31 from United States
Such a great show. So much information and helps with many areas of our business.
- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalableby Mary2577 from Philippines
Thank you so much and keep on doing more great show.
- Easily One of My Favoritesby ScottDGray from United States
I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.
- Priceless Content!by megan@podcastingyou from United States
Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!
- Very helpfulby Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great Showby emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to Giftby Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered Successby Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great Podcastby 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- Innovativeby Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowby Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the Booksby E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastby Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - Boldby Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionby koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itby Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley Episodeby MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerby TimLawson21 from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great Showby Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesby colas_18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- Fantasticby sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top Learningby BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!by Fatherof10yrold from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismby VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsby Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeby AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsby Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Great Podcast for Leadersby grice79 from United States
So much great advice from great people. I especially liked the recent episode on upping your presentation game. Very helpful!!
- Interesting and USEFULby Banking On Music from United States
I love being able to use the info provided by your interviewers to make my career more successful!
- Love It!by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Memorial Dayby Dave4syth from United States
I really enjoyed the Memorial Day episode. It was a sincere and heart felt tribute to our veterans.
- Flawless interview styleby GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueby Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Sergeson from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by JohnnySwim32 from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Eric Oler from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Super Marioby jamesnewcomb.io from United States
Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
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CASA Columbia | The Importance of Family Dinners
Aqua Notes Waterproof Notepads – No More Good Ideas Down The Drain!
Think and Grow Rich | Napoleon Hill
The Power of Intentions | Dr. Wayne Dyer
Ready, Fire, Aim | Michael Masterson
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What You’ll Learn In This Episode
**Click the time stamp to jump directly to that point in the episode.**
[0:52] – A Moment To Thank Our Sponsor, Wirecast Pro
[1:34] – Leanne’s Saving Dinner
- Leanne started as a freelance writer.
- Started as making a shopping list and became the first menu planning website on the internet in 2001.
- Been in QVC three times.
[7:16] – People who Leanne serves
- NutriCoach School for the older demographics.
- Teaching older women who teach millennials how to cook.
- Cooking is an important life skill.
[10:22] – Leanne’s greatest transformational story
- Saving Dinner’s origin was from a client’s testimonial.
- Book: Saving Dinner
- CASA Columbia – The Importance of Family Dinners.
[14:59] – Insights in reaching your goal
- Consistency and grit. There’s no shortcut.
[17:15] – Expert Authority Rollercoaster™ Round
[19:41] – We thank our sponsor, Wirecast Pro
[20:31] – Leanne Answers the Imperfect Action Round
- Fastest path to the cash is a really good irresistible offer.
- The biggest problem Leanne’s prospects are making is being indecisive.
- Connecting to people creates customer lifetime value.
- Using video has made the connection to the community possible.
- Book Recommendations: Think and Grow Rich | Napoleon Hill, Atomic Habits | James Clear, The Power Of Intentions | Dr. Wayne Dyer, Ready, Fire, Aim | Michael Masterson,
[34:19] – Reach out to Leanne
EA Interviews Episode 63. Inspiration, transformation, success stories and the Imperfect Action round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview. Welcome to Expert Authority world. I’m excited to be sharing with you today. Leanne Ely, from savingdinner.com. Have you ever wanted to have a nutritious dinner? But you didn’t want to have something that tasted bad? Have you ever wanted to be eating healthier, but you just didn’t know where to start? I’m excited to bring her up because she has not only been on magazines, TV, radio, she has her own show. She’s published books all around the world. And she’s done it with self publishing and traditional publishing. She’s a wealth of knowledge. And I’ve been following her for a couple of years. And I’ve learned a lot myself. So I’m excited to bring her up. But first, we’re going to thank our sponsor.
SPONSOR – Wirecast Pro [0:52]
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Mario Fachini [1:11]
Here she is ladies and gentlemen. Leanne Ely. How are you doing Leanne?
Leanne Ely [1:15]
I’m doing great Mario, thanks for having me.
Mario Fachini [1:18]
Well, I’mexcited to have you share with Expert Authority World because like I was saying in the intro, I’ve learned a lot from you. I love what you do. I think it’s fantastic. And I want to know what inspired you to start your company why Saving Dinner?
Leanne Ely [1:34]
You know, it’s somewhat of a long story, but I’m going to short cut it for you just so we have some time left at the end on this interview. But I was a freelance writer at the time and I did an article of a woman that I was following online who helped me as a homeschool mom, get my act together at home and get organized. Her name was Fly Lady, Marla Cilley, if you’ve ever heard of her. And she was just, you know, she just had a way of about her. And she and I really hit it off when I went to go do her interview. And she said, “You know, I don’t cook much. But my ladies are always asking me for help in the kitchen. Would you help out?” So I said, “Sure.” And so one day, she gave me a call and she said, “You know, we’re going to have a concentrated time of doing a clean up and decluttering of the house. How about if you make like some crock pot meals for the week?” I said, “I’ll do you one better and add shopping list to it.” And we sent it out. And I got bombarded with hundreds of emails saying do this every week for us. This was great. It was so easy. And I said I’m not going to do that. And I was talking to her and she said, “Leanne, this is a business.” And I went, “Oh yeah, so it is.” So this is the year 2000. And by about 2001 I had my first website up, but before that I was just dealing with what are now Yahoo groups. But you know, I just kind of cobbled a business together. It was the first menu planning website on the internet.
Mario Fachini [3:08]
That is very impressive. And I remember the Yahoo groups, you’re taking me back to AOL. I am amen prodigy times.
Leanne Ely [3:16]
Mario Fachini [3:16]
You’re probably using dial up for that too, weren’t you?
Leanne Ely [3:19]
Oh, heavens. Right. Yes. I mean, it was just it was terrible. And you know, nowadays, we have all these experts in everything. You know, they do everything, anything that you can think of online. Well, there were no experts when I started out. Or if they were they were all hiding under rocks, because I certainly didn’t know who they were. And I just kind of figured it out myself. So it was quite an interesting time.
Mario Fachini [3:43]
Let me ask you, what’s the most interesting thing that’s happened since you started, let’s just say, the first five years, you know, I’m going to ask you some stuff later down the road, because obviously, you’ve had major success with all this. But let’s dive in from that day, when you had no website and everything, the first couple of years, what was one of the most interesting things that happened with you?
Leanne Ely [4:03]
You know, it’s so funny because and I think you would agree with this, that what happens oftentimes in your career is things just kind of, you know, it’s like a snowball going downhill and just collecting snow. And that’s pretty much how my career has been, it’s just been gathering momentum and gathering more snow as as it goes. And for me, I got a lot of opportunities right out of the gate. There was no such thing as an influencer. There’s no such thing as a blog back then. But I was an influencer and a blogger before the terms were coined. And I was on QVC three times, that was fascinating to watch the whole home shopping, the way that’s all been done, and just watch thousands of books in 20 seconds go out the door. It was amazing. That was one of my big things. And then I did a media tour, that was a satellite media tour, that was fascinating. It’s the first time I’d ever done anything like that. And I just basically stood in one place and was rocketed, you know, satellite is all over the United States. That was interesting. You know, lots of book tours and flying all over the United States. I’ve met some interesting people along the way. You know, it’s been fascinating. I feel like I’ve been really blessed with a great career. And, you know, just the way everything’s been. Yeah, lots of things. I mean I’m now a… I don’t know if this even in my bio, but I am a spokesperson for Meals on Wheels America. And that is been a real highlight of my career to just being able to see people brought to the table to eat everybody, even our disenfranchised elders. And so it’s been quite a journey.
Mario Fachini [5:55]
I love that because a big part of what I do. And the reason I always wanted my own business, and it sounds like you’re a huge advocate for starting your own, which is awesome, is, like you’re saying, being able to give back and helping those other people that feel like they’re lost, or whatever the case may be, because there’s so many that… there’s only certain ways, and you have to be at certain levels to be able to go, “You know what, here, do this do that.” If you’re struggling yourself, it’s real hard to, you know, want to give whatever it is you do away. So thank you for contributing also.
Leanne Ely [6:29]
Well, it’s been my pleasure, and it’s also interesting too. You know, my daughter has started her own business, and she’s a food photographer, and recipe developer. And so the apple doesn’t fall far from the tree. So that’s been rewarding to watch her just really grow into her own creativity. And to know that I had a small hand in it, it’s pretty nice.
Mario Fachini [6:53]
That’s awesome to hear about leaving a legacy, because it shouldn’t end with our generation that should continue on, I believe.
Leanne Ely [7:00]
Absolutely. Hundred percent.
Mario Fachini [7:02]
So with what you do, who would you say is your ideal target market for who you’re looking to help? Is it a single person, is it a married couple? Is it kids? Is it the whole family? tell me more about who you help and how you’re helping?
Leanne Ely [7:16]
It is so funny, because when I told you, I started this, I have a brand new business that I just started my NutriCoach School. And that is an older demographic, for sure. These are women who are coming in who are just saying, I want to do something that’s meaningful, mission driven, and will help and I’m getting women who are 50 Plus, who are teaching millennials how to cook. Because they’re realizing yes, this is important. It’s not just a matter of having an Instagram where the photo of a plate of food that you picked up at a restaurant, it’s also a matter of creating it yourself. And so we’ve had some really nice success with that. I’ve enjoyed that. So that’s my older demographic. In my business, with Saving Dinner business. I also have an older demographic, and I have a younger one. And it’s funny, I think it’s just because I’ve been in business so long. When you’re been in business for 19 years, you’ve got people who’ve had kids grow up with your kids. And you know, they have conversations with you like they’ve known you for 18 years, which is really fun. So, but my younger demographic for sure is, you know, they’re moms, they’ve got kids, they’re doing carpool. And they’re anywhere from I’d say about 35 to 50. And they’re in the trenches doing it. So, and then, you know, my older demographic, I don’t think we’ll ever leave me just because I think we’re old friends now.
Mario Fachini [8:40]
Well, I think it’s awesome that you’re helping both sides of the coin, because you have the wiser generation. And then, like, you were saying, with the millennials, I’ve met a few who they’re like, “Oh, I can cook and it’s hamburger helper.” That’s not if you ask me.
Leanne Ely [8:54]
Mario Fachini [8:55]
I love cooking. I got started when I was about eight, mom and dad taught me and I’m very thankful for that. And I make fun of my sisters on occasion. Because they were always, like, they can’t let them near the stove. I’m like, they’re gonna be like, 25 and not know how to do anything. But…
Leanne Ely [9:12]
It’s a life skill, in my opinion. It’s such an important thing to learn. You’ve basically handcuffed your children, if you don’t teach them how, because it is a life skill. This is like not teaching your children to floss their teeth. That’s an important part of taking care of their health, as is cooking for taking care of your health. You know, that’s where your nutrition comes from is your food.
Mario Fachini [9:38]
Absolutely, I think it’s important and it brings the family closer. I’m happy to say my nephew now, he graduated from the Culinary Institute of America.
Leanne Ely [9:47]
Mario Fachini [9:47]
And now we asked him what we should be doing. But it definitely runs through the family. And I think it’s a great thing just to bring family and friends together. So I’m glad you’ve been focused on it, because I know you’re contributing to that.
Leanne Ely [9:52]
Mario Fachini [10:00]
Tell me about transformation. What’s the biggest transformation you’ve seen from someone that’s read your blog, read your books, gone through your programs? What’s a really great transformational story?
Leanne Ely [10:12]
Well, you know, and we have gotten just a few thousand.
Mario Fachini [10:17]
I’m sure there’s thousands. What’s one that…
Leanne Ely [10:21]
There is. But my very favorite one is the one that named my business. Because back in the day, when I first started, it was called Menu Mailer, because we would literally email menus to people who were in our Yahoo group. Don’t ask me, I mean, it was just like, what a disaster that was. But anyway, that that’s exactly how it was. So it was called Many Mailer. And so I bought menumailer.net, .com wasn’t available. That was the only thing that was available. And I had that until I got my very first legitimate book contract. That’s a long story, what legitimate and illegitimate book contracts look like. But when I got my first legitimate book contract for my first book, and it was at the time named, the working title was Menu Mailer By The Book. And my editor hated it. I wasn’t in love with it, but I thought, you know, at least it tells it what it is. And they’re coming up with all these dumb names. And I was just like, it sounds like everything else that’s on the market. And this book is different, because nobody put out a book with menus, recipes and shopping list like I had, like I was getting ready to do. And so my editor and I, we were going back and forth, and back and forth. And then I got this testimonial email that just absolutely blew my socks away. And I said, that’s it. And she said, “Leanne, not only did you help me save my dinner, you help me save my marriage.” And she went on to list all the different things that it made her feel like she was accomplished. Like she wasn’t, you know, lost in the kitchen. And she knew what to do. And when I saw saved dinner, I went, “Whoa, yes, that’s it Saving Dinner.” And so I told my editor, I want to call it saving dinner. And they came up with the little book cover with the superhero it’s a little caricature of me, of the superhero with the grocery cart, and cape and all. And it was perfect. It was exactly what I wanted.
Mario Fachini [12:21]
That is a fun story. Because I always like looking for the deeper side of things, not just the surface level. But that’s truly what you’re doing when you can bring people together and cook and have dinner. I mean, it’s kind of an intimate thing. You’re not just, you might go out with the group of friends. But how many do you really have to your house? It’s not everyone you know.
Leanne Ely [12:43]
Oh, of course not. And you know, there’s just a benefit, the huge benefits for the family, for having dinner every day at the table as much as you can anyway. And there’s CASA, it is a Columbia think tank group put together this whole study of studying the family dinner table. And what they found, I think of every parent knew this, they would not hesitate to feed their kids dinner at the table. But they found that drug use went down, kids did better in school, they felt secure, less apt to have any kind of an eating disorder, and that they felt connected. And, there were less apt to rebel and do something crazy. So I mean, it’s not a catch all. And it’s not the whatever. But you know, I mean, you could read the study online, it’s absolutely fascinating. Every year, they go back and they fish out a new statistic. And every one of them are positive and affirming to the family.
Mario Fachini [13:43]
That’s really important because I hear so many people say like you just said, well, it’s not the end all be all, I say the same thing myself. Because I don’t think there is a silver bullet. But when you get one area right, and then you get a second one, right and a third, fourth, fifth, and sixth. They all might not be silver bullets in and of themselves. But when you’re shooting 99 and a half percent, you mitigate those chances of bad stuff happening.
Leanne Ely [14:09]
Why not stack the odds, right?
Mario Fachini [14:11]
Absolutely. I tell my clients that all the time, let’s stack the deck. You know, if this was a court case, and you’r e on the trial of your life, do you have enough evidence to convince anyone beyond a reasonable doubt, beyond a shadow of a doubt they should do business with anyone but you. And most people don’t have the deck stacked. They put one thing out there. Like why isn’t this happening overnight? Well, keep going.
Leanne Ely [14:36]
Keep going. Yeah, tenacity is everything.
Mario Fachini [14:40]
So out of all the QVC, the TV, the books, everything, let’s touch on one or two things, what do you think was a big lever you’d recommend to someone that’s, you know, just a little bit behind you in looking to get to your level? What do you say that makes the biggest difference? Was it the book, the TV? I know, it’s all of it. And it’s all compounding.
Leanne Ely [14:59]
I mean, all of it together. But I would say it’s just the consistency that I’ve had over the years. And I will tell you, it’s really funny. Social media has become such a thing. And of course I’ve fallen into the social media pit, somewhat myself. You just have to in this day and age. But, you know, I think I look back and I was cleaning out some files, I was looking back, I was looking at old content calendars and everything. And it’s just through the years, my consistency has been the reason why I’m still around. Day out, there’s always something going on. And you just have to be that way, you just have to continue and fight on. My bookkeeper one time told me, she goes, “You know what, I have never met a woman with more grit than you.” And just because I’m like, No, we’re going to do this. And we’re going to do that. And it’s just, you know, plowing ahead and hitting all of your goals. And that’s that’s what makes it happen, it is grit and staying in the course. I don’t know the shortcut.
Mario Fachini [16:09]
I love it. I really do. And you’re talking to me also. I appreciate that. I would agree. But I also don’t mind hearing that over and over again. So we’re going to go to the Imperfect Action round. But before we do, you’re going to be one of the lucky new recipients of something I just started the last week of episodes. So I don’t have the wheel yet. But I have about 12 questions I came up with and do you want a hardball one or a softball one?
Leanne Ely [16:43]
You can do whatever you want. I’m not afraid of anything.
Mario Fachini [16:45]
I like that. So I came up with stuff that’s like real deep, and then other stuff that’s kind of surface level. And I want to peel back the onion a little bit. If you had the opportunity. I’m going to ask you this one, if you could talk to anyone from your life again, that you currently aren’t able to anymore, who would it be? And what would you ask them or tell them?
Leanne Ely [17:15]
Um, it would be my dad. He’s passed away, in 1985 he died. And he was a young man. Yeah, I mean, you know, but I guess I think what it would be, it would be just more of a discussion of trying to more understand him, instead of just dismissing him. I would have asked him questions to understand him more. And I think in our current situation, our current culture, we have such a disenfranchised, splintered society, everybody’s against each other. And my thought is, we have to look for the place where we can have empathy, and where we can feel and love one another again, because at the end of the day, that’s all there is. And if if we want to live in a way that’s just polarizing and repellent to everyone, then go ahead and be a Facebook troll or whatever. But I just look at where am I with… I just look at, if I could do anything over again, it would be that relationship with my dad.
Mario Fachini [18:29]
I can relate. I lost dad two years ago, actually this month.
Leanne Ely [18:34]
Mario Fachini [18:35]
Thank you. And that’s actually what inspired this question, because that’s my answer as well.
Leanne Ely [18:43]
Mario Fachini [18:43]
Had a great relationship with him. But if I could have one more conversation, I pretty much do anything for it.
Leanne Ely [18:49]
Mario Fachini [18:51]
And I agree, because there’s so many people focused on business and life and this, that, the other thing, but you know, if today was your last, would you do differently? And it’s like, I think most people would come to the conclusion. Maybe not the people we know, I’d say maybe 80, 90% we’d keep it the same. But most people, I think they changed a lot. And it’s one of the reasons I started this show is to give them great people like yourself to say, “Hey, look here’s thousand thousands of possibilities. Go for and don’t wait another second.”
Leanne Ely [19:24]
Mario Fachini [19:26]
We are, what’s going on? We’re going to the Imperfect Action round. Okay, that did distract me one bit. But thank you for being honest.
Leanne Ely [19:36]
Mario Fachini [19:36]
All right. We’ll be right back with the Imperfect Action after we thank our sponsor.
SPONSOR – Wirecast Pro [19:41]
Instead of trying to get your prospects attention, why not be so captivating, they can’t look away. That’s a quote from my book Video Marketing for Business Owners that I created as a reminder for both my clients and myself for success on camera. And that’s why I use Wirecast Pro for my professional productions. And I advise you do as well. Get your 30 day free free trial today at EAinterviews.com/wirecast and start filming your show professionally, the way your brand and audience deserves. Once again, that’s EAinterviews.com/wirecast.
Mario Fachini [20:12]
And we are back with the Imperfect Action round. Leanne, are you ready to take Imperfect Action?
Leanne Ely [20:17]
I can take Imperfect Action.
Mario Fachini [20:19]
You’ve done it once or twice, right?
Leanne Ely [20:23]
I’d say that. Yep.
Mario Fachini [20:24]
All right. The first question is, what is the fastest path to the cash in your experience?
Leanne Ely [20:31]
A really good irresistible offer.
Mario Fachini [20:35]
Tell me more about this. What do you think that includes?
Leanne Ely [20:40]
So in mind, I think it includes, well, it’s changed over the years, of course. I think it includes something that is a connector like, you know, eyeball to eyeball kind of a thing. So being a part of a group, being a part of a community, I think is part of it. Information, but you know, information that they’re looking for. In my case, they’re looking for an easy dinner, or whatever. So it could be an ebook of recipes. But something to connect those two dots, community, and information. And information is cheap and easy to come by anymore. But connection’s hard. So if you put them together, I think you have something good.
Mario Fachini [21:21]
That does look like an irresistible offer. I was thinking about that the other day, there’s so much info out there. But I think people have lost the ability to have one on one conversations and communicate.
Leanne Ely [21:33]
Totally, absolutely. And people want that communication. We might not have the old fashioned coffee klatches that our mothers and grandmothers had. But we do have the opportunity to bring people in and to communicate and to be a part of their lives and hear their voices and bring them on camera with us and do all kinds of things. And we also have the information that we can get out to them being experts that we are, so it works, I think hand in hand.
Mario Fachini [22:01]
Love the answer. The second one would be, what is the biggest problem you see your prospects making? And how can they fix it the fastest?
Leanne Ely [22:14]
Let’s see. I think part of it is indecision. And, you know, just kind of like having one foot in and one foot out. And I would say, whether it’s with my NutriCoach clients, or it’s my Saving Dinner stuff, just jump in and let’s get busy. You know?
Mario Fachini [22:37]
I like it. The third one would be, how do you maximize customer lifetime value in your business?
Leanne Ely [22:46]
Well, an email sequence of course, is really important and nurture sequence funnels, etc, are important. But I think again, it goes back to that whole sense of community. What I’ve noticed in the last 19 years, and when you look at the stats and your conversions and everything. When I’m present, and doing video and doing communities and what have you, my conversions are way up there. If I just put something out, my conversions are way down there. So I think that’s the way to bring conversions up and to increase the lifetime value. When people think that they know you and they have an opportunity to ask you anything, people will ask me what kind of shampoo do you use? I mean, seriously, they’ll ask me anything. And I’m fine. I’m like, “Okay, this is what I use.” I mean, I don’t care. But if they have that kind of a comfort level with you, that means that they’re connecting with you. So connection, I think is supremely important, especially in my world where I’ve got… my lifetime value is I’ve got an inexpensive product, information product, on continuity. On the back end, I’ve got supplements, and I’ve got another separate thing that I teach people how to be teachers, and teach people how to cook and be with nutrition and what have you. So all of these things together, they can all connect up together. And I can have them for a very long time. And I have a lot of people that I’ve had for a long time. But I think that’s part of the secret sauce, is that one on one connection.
Mario Fachini [24:21]
I want to expand on two of those, because you made a lot of great points. And, you know, for people listening to this, if you could expand a little bit on the continuity side of things, because I think a lot of businesses miss this boat also.
Leanne Ely [24:38]
Well, there’s been a lot of slime in the continuity business. And so I would just say cut the crap and just get let’s get down to what continuity should be. First of all, try to trap somebody in continuity by here’s your free thing, but we need your credit card and then dinging them later. You know, that is now going against the can spam laws now, finally. But just that took a lot out of those of us who were doing it right from the beginning, there’s like this suspicion of people who want to do continuity. Continuity is a great thing. And continuity, again, is back to consistency. If you’re not going to continually release your product at a certain time, then you’ve blown it. So I will tell you, in the 19 years that I’ve been in business, I have had two incidents, where one was what my mother passed away. And the other one was with… Yeah, it was two years ago. And the other one was I had a glitch in my software, when I did not deliver. But those menus go out every single Tuesday except for those two times. But you know, we caught up with it and it went out Tuesday evening instead, and I had my by system take care of it. And then with the glitch, we just said, Well, you can’t log in, but here at the links.” And sent those out. So you have no excuse. If you’re going to do continuity, you have to be absolutely hundred percent sold out that you’re going to continually do continuity and send that out.
Mario Fachini [26:21]
I agree. There’s a lot of people who have been doing it wrong. I remember one person that reached out to me that wanted help to grow their business. And he was saying all the right things. And I’m so glad he slipped up. It was a gym. And at one point, he’s like, “Well, this sounds all well and good. As long as we can get them in, I don’t really care if they come in just as long as their cards are on file.” And I was like, yeah, we’re not going forward. Because I could tell his heart was, “I just want the numbers and the things.” He didn’t care if they actually… I’m like no, absolutely not. I don’t work with people like that. But the upside, like you’re saying is for anyone listening that doesn’t have a continuity program, 19 years and all you’ve done is kept growing and growing and growing. It gives you the baseline where you don’t have a revenue roller coaster and you just keep things rolling.
Leanne Ely [27:14]
Yeah, we keep just keep filling that funnel, you know, $10 at a time. It’s a $10 a month product, you know, it’s a very inexpensive product.
Mario Fachini [27:22]
Irresistible offer. It’s not a high barrier entry.
Leanne Ely [27:25]
Very irresistible Yeah.
Mario Fachini [27:28]
The other thing I wanted to expand on was the video, how has video helped your business? Because it sounds like you’re using it to build the community and have that deeper connection with folks.
Leanne Ely [27:41]
Yeah, I will say yes I have been doing that. I’ve been a little MIA lately. It’s been a sanity break from the madness.
Mario Fachini [27:51]
You’re here now though.
Leanne Ely [27:53]
I am here now. But I’ve been doing a lot of development. I’ve been working really hard on my NutriCoach stuff and everything, so head down, just keep going. And it’s funny, because I’ve seen a little dip. And so I need to get back out and just do my thing. Our Facebook lives do really well. And sometimes, occasionally we’ll get one that goes viral. So that’s always fun. And I would say that that’s the connection piece that people are looking for. And especially if you mess up and you just say whoops, well there, you know, sorry about that. And I will get little comments like you’re just human, and thank you and it’s so fun to see you mess up, you know, and I’m like, okay, whatever. So it’s just the continuity, consistency, and community, those three things, those three C’s really important. And you build your community by being out there and being willing to be vulnerable and being willing to just be yourself. And when I say be vulnerable too, one of the things that just annoys me to know is when somebody gets on and says, I’m just going to be really vulnerable with you right now. I mean, who cares? You don’t have to preface what you’re going to say with, “Oh, now I’m going to be vulnerable with you right now.” Because I feel like it’s really phony. If you’re going to just genuinely be yourself to say, “Hey, you know what this is a little tough. Forgive me, this is tough for me to say.” But if you come out and say I’m going to get vulnerable with you, it’s like you have a playbook of what you’re going to do and it just doesn’t translate as genuine.
Mario Fachini [29:38]
I agree with you. I’ve seen people and it’s funny you say that because I’ve heard it with the authenticity, people going, “Okay, I’m going to get authentic with you now just being real.” And it’s like…
Leanne Ely [29:48]
What does that mean that the rest of the time you’re not?
Mario Fachini [29:50]
Yeah. I joke with people in real life when you’re having a conversation and like, “Okay, let me be honest with you.” It’s like, “What you’ve been lying to me the last 19 minutes?”
Leanne Ely [30:01]
Mario Fachini [30:03]
Would you ever start off a speech or an interview going, “Okay, I’m going to start talking now.” No, you just start doing it.
Leanne Ely [30:10]
I know. Exactly. That’s precisely it, right there. It drives me insane.
Mario Fachini [30:17]
Alright, so I have a couple more questions for you. And I’m going to get vulnerable with you.
Leanne Ely [30:24]
There we go.
Mario Fachini [30:25]
It’s actually about books. What is one book that has really helped you throughout the years?
Leanne Ely [30:30]
Oh, my goodness, that is such a… Well, I mean, Think and Grow Rich. I’ve read all the classics, of course. Let’s see. How about a book that has just recently kind of rocked my world, Atomic Habits. I don’t know if you’ve read that.
Mario Fachini [30:46]
I haven’t read it yet. I’ve been hearing a lot about it. And I’m picking it up.
Leanne Ely [30:49]
Oh, so so good. Story brand excellent book. When I like books, what I will oftentimes do is I will buy it and then I’ve got my pencils, my yellow marker, my yellow highlighters and also listen to it on Audible. Because I just feel like I’m going to get that much more out of it. And sometimes I’ll go back a second time. Intentions by Wayne Dyer. He’s one of my heroes. I love him. And what else have I loved? Gosh. Ready fire aim has been a good one or, yeah, ready fire aim. I think it is. What else do I like?
Leanne Ely [31:32]
I mean, Tools of the Titans. I’m sure you’ve read that.
Mario Fachini [31:36]
You’ve mentioned a lot of good ones.
Leanne Ely [31:38]
Tim Ferriss. Yeah, I’m sitting here looking at my bookshelf. I’ve got a lot of books.
Mario Fachini [31:44]
I was like, you have a great recall.
Leanne Ely [31:46]
Oh, no, I don’t. That’s why I was so glad that you had all of these here. But I mean, I’ve got a lot of books. And I’ve read a lot of books.
Mario Fachini [31:55]
That’s fantastic. And it sounds like you read them the same way I do. Where it’s more of a you study them.
Leanne Ely [32:01]
Yes, absolutely 100%.
Mario Fachini [32:03]
I will tell you some of the lowest points of my life in business. If there’s one thing I could recommend to anyone. It’s if you have nothing, invest in highlighters and books.
Leanne Ely [32:15]
Mario Fachini [32:15]
It will turn everything around. And I love the highlighters. And I do the exact same thing.
Leanne Ely [32:21]
I do too. And sometimes if they’re really good, I get those little sticky things, and I’ll put it on that page just so I can go back. And you know, why did I do that? I always think why did I do that? And then I went Oh, yeah. I’m glad to come back to look at this one.
Mario Fachini [32:36]
Yeah. And I’m glad they finally started making the highlighters that don’t smudge because it was like, those crazy old fashioned ones back from the Yahoo groups of 99. In Prodigy and Aim and ICQ and all that. But I know constant improvement is good. Have you ever heard of Aqua Notes?
Leanne Ely [32:54]
Mario Fachini [32:55]
Oh my gosh, you’re gonna love them.
Leanne Ely [32:57]
Is that with summary?
Mario Fachini [32:59]
Waterproof notes. You can literally take notes in the shower, get your ideas out on the boat whenever you’re outside near the pool.
Leanne Ely [33:07]
Well, I’m writing that down, Aqua Notes. What a good idea. I keep a notebook by my bed for things and I use my phone constantly in the notes section. But you know…
Mario Fachini [33:18]
I love Evernote.
Leanne Ely [33:20]
Evernote, it’s great. Yeah, we use that.
Mario Fachini [33:22]
That’s where I used to write a couple of my books. You can voice to text, take notes, bring it to the desktop, but Aqua Notes, I had an idea for aquatic notes. I was on my wave runner on the lake. And I was like they’ve got to have something, I found them. And even if it wasn’t for how cool they are, I got to tell you their tagline, ‘No more bad ideas down the drain’ I was like, the marketer of me I’m sold. I’ve been those for probably 10 years plus.
Leanne Ely [33:55]
All right, It’s right here. I’m going to be looking that up. That’s it. Great idea.
Mario Fachini [34:00]
They’re fantastic. You’ll have to tell me how you like them. So I appreciate you sharing the books with us. And the only other thing I wanted to ask you is where can people find you? I know we’ve been mentioning it. And I’ve been doing that intentionally. But tell us some more and where’s the best place they can find you?
Leanne Ely [34:19]
Well, they can find me on savingdinner.com, for sure. I’m pretty much always there. And then also nutricoachschool.com as well. And pretty much always there as well.
Mario Fachini [34:31]
Excellent. If I may, elaborate as much as you can, I want to make sure everyone knows about your newest program, because that’s what you’re excited about and launching. If you want to go a little bit deeper, feel free with the NutriCoach and who it’s for and what you’re doing.
Leanne Ely [34:46]
Well, I appreciate that Mario. It’s sort of kind of the culmination of my life’s work. Because my whole intention always has been to teach people how to cook, and get their families back to the dinner table and make it as easy possible, you know, doing all the heavy lifting, etc. And I have always said, the only thing I don’t do is shop shop or cook, right? Well, right now I’m teaching people yours how to do like my methodology of menu planning, understanding, I’ve been a nutritionist for 25 years now, understanding nutrition, how to put all of this together, and I have 12 modules that they go through. Each module building upon each other. So at the very end of it, they have a feasible business. Plus there’s business training too, because a lot of these women and I just put 11 women through my first beta test and these women were all either a little bit timid about it, and my whole thing to them is you know, you have to be a little scared and a little crazy to start a business. And so if you could just embrace that and lean into it, you can have your own business. And plus I show them exactly what to do. And it’s not so that they can start online businesses per se, having an online presence is important. But they get the hands on part where they are with people, they’re teaching them to cook, they’re showing them how to menu plan, and they get that community connection right away. So I always tell them, you’ve got a distinct advantage over me. You get to do this hand in hand with people, you know, and bring these people into your home and teach them how to cook or go to their home and do cooking lessons. So I’m thrilled and excited about it, because it’s an extension really of Saving Dinner. And it’s really taking all the things that I’ve done for the last 19 years and putting hands and a face on it and a presence in people’s homes to really help them out and get them on the right track. So I’m thrilled about it.
Mario Fachini [36:46]
You should be. It sounds fantastic. You got me thinking of a couple people I’m going to tell it to.
Leanne Ely [36:51]
Mario Fachini [36:51]
Because it’s not only the front end, and you’re welcome. It’s not only the front end of here’s how it’s going to help you, you now are creating this ripple effect. I know, there’s a lot of women that maybe they’re raising the kids and they want to do something more, but they don’t want it to take away from that. And this is a perfect opportunity for them on top of Saving Dinner.
Leanne Ely [37:12]
Absolutely one hundred percent. And they’ll learn their own skills. I had one woman who just took the class because she wanted to learn how to cook. And now she’s starting a business. That’s pretty exciting.
Mario Fachini [37:24]
Leanne Ely [37:24]
She feels really confident about it. It gives you real confidence. And the other thing is, the world does not need another nutritionist or another nutrition coach out there. It doesn’t. What the world needs is they need actual skills. So they know what to do in the kitchen with all those vegetables and they don’t rot in the crisper. They know what to do with everything and how to create a well balanced meal. That’s exactly what NutriCoach is all about.
Mario Fachini [37:50]
Well, I’m glad you’re starting it. It sounds really good.
Leanne Ely [37:53]
Thank you. I’m really excited about it.
Mario Fachini [37:55]
Well, I appreciate you for coming on and sharing with Expert Authority World. I’ve enjoyed as much as I know they have and I look forward to connecting with you even further.
Leanne Ely [38:06]
Thanks so much Mario.
Mario Fachini [38:08]
All right, Expert Authority World. We have another great one here. We’ll see you on tomorrow’s episode. God bless.
Learn More About Leanne
Leanne Ely, C.N.C., is a nutritionist and author of seven published books, most notably of the New York Times best selling Body Clutter, the entire Saving Dinner series, and her newest book, Part Time Paleo.
Leanne has been hired as spokesperson for the National Frozen and Refrigerated Foods Association, representing the group in a huge media campaign for back-to-school as well as for Galaxy Foods. She has appeared on QVC shopping channel numerous times with her books. She has been featured on Ivanhoe Broadcasting’s Smart Woman television news segment nationwide, Chicago’s Small Talk for Parents, has guest chef-ed on the cooking show, Carolina Cooks, and has done cooking classes all over the country for Bloomingdale’s. In addition to hosting her own radio show, she has appeared as a guest on numerous radio stations nationwide promoting her books, and was the resident nutritionist for Cincinnati’s WKRQ popular morning drive show, Luka World.
Online, her joint ventures include a partnership with JJ Virgin, star of TLC’s Freaky Eaters. Her columns for eDiets, whose 20 million readers make it the number one read e-zine on the Internet, continue to garnish top ratings, and her Top Ten articles for eDiets have proven to be some of the most read columns for eDiets. She regularly guest blogs for Diet.com, a popular site that boats 10 million readers.
Additionally, she is an active public speaker and has spoken at the National Press Club in Washington DC in addition to keynotes for schools, expos and women’s events.
Connect with Leanne
- Website | Saving Dinner
- Website | NutriCoach
- Facebook | Saving Dinner
- Instagram | Saving Dinner
- Instagram | Leanne
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