What Expert Authority World™ is saying about the show:

  • Great show!
    by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    by TimLawson21 from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Great Podcast for Leaders
    by grice79 from United States

    So much great advice from great people. I especially liked the recent episode on upping your presentation game. Very helpful!!

  • Interesting and USEFUL
    by Banking On Music from United States

    I love being able to use the info provided by your interviewers to make my career more successful!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Memorial Day
    by Dave4syth from United States

    I really enjoyed the Memorial Day episode. It was a sincere and heart felt tribute to our veterans.

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Sergeson from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by JohnnySwim32 from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Eric Oler from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieBrooksIV from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Super Mario
    by jamesnewcomb.io from United States

    Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Business Book Checklist
Expert Authority Checklist

Books Mentioned

3 Expert Authority Insights™ To Apply Now

  • No matter how old you are, start saving for your retirement.
  • The normal average everyday person that is willing to work hard and has a good idea can build their own business.
  • The more you can educate yourself, the better off you’re going to be.
  • You can have whatever you want, you just have to work a little harder. You have to figure out how to go out and get it yourself.


• Pipedrive: www.EAInterviews.com/Pipedrive

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[0:50] We thank our sponsor, Pipedrive

[1:31] Why future planning

  • How am I going to take care of myself for the rest of my life if I want to retire?

[2:10] How Terry started

  • Tom worked for four years at a title company in New Mexico
  • In 2003, Tom decided to have a new line of business
  • In 2004, Sunwest Trust opened for business

[3:21] People just don’t even realize that they can invest their IRA in something like real estate or precious metal, or private companies

[4:37] How to invest

  • Take your IRA
  • Have a 401(k)
  • Roll the 401(k) over into an individual retirement account
  • You can take your individual retirement account and invest it

[5:48] Traditional IRA

  • Money is tax deductible
  • You don’t pay taxes until you take it out
  • You start taking it out when you’re 70-and-a-half

[5:48] Roth account

  • You put money that you’ve already paid taxes on
  • All of the income that builds up in that Roth over time comes out tax free

[7:34] It’s not a bad idea to pay the taxes now and put that in a Roth account and then have it tax free later

[13:55] What does it take to retire, age or in income?

  • Income
  • What people want to be able to do is have a large enough sum of money, that that fixed amount of money that they’re able to earn on that is enough to live on

[16:38] Who does Terry help

  • Client that is interested in investing on their own
  • Client that understand that particular investment
  • They’re willing to do the research and put in the work to educate themselves about that investment

[20:17] Terry’s transformational story

  • Terry’s friend rolled over his 401(k) and bought a house
  • When the rent from the house built up, be bought another house 
  • Now, he has seven houses free and clear

[20:17] Terry’s transformational story

  • An older lady had a nephew that flipped houses
  • The old lady uses her IRA to lend money to her nephew
  • It’s had a better rate than he could get from a hard money lender. But it’s also at a better rate than she could get somewhere else

[25:04] You can have whatever you want, you just have to work a little harder. You have to figure out how to go out and get it yourself. 

[25:51] What is most rewarding for Terry

  • The most rewarding thing is the employees that he helped
  • Knowing his employees and their families
  • Knowing that livelihood and a nice place to work was provided

[27:24] Where does Terry see himself ten years from now

  • Learning new things
  • Doing something new
  • Terry loves business so he will stay in business

[29:03] Time out to thank sponsor, Pipedrive

[30:18] Imperfect Action Round

  • The fastest path to the cash is hard work and perseverance
  • The biggest problem prospects are making is not doing their own due diligence and making sure that the investment that they want to invest in is a good one
  • The key is understanding what you’re investing in and how are they going to give your money back with a return
  • The best way to maximize customer lifetime value is to treat your customer the way you want to be treated

[38:04] We take a moment to thank our sponsor, Pipedrive

[38:34] www.EAInterviews.com

Wheel of Whatever™

Episode Transcript

Click Here to Enjoy Reading the Full Episode Transcript

Intro [0:00]

EA Interviews Episode 131. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:14]

All right. So business is going well and you have a successful company, but have you ever thought about the future? I know I have. And there’s times I’m going, “Oh, I’m so excited about it.” And there’s other times I’m going, “Maybe I should be doing more.” And that’s why I’m excited to have Terry White, author, trainer, he’s a podcast host, and he’s the CEO of a retirement company where he specializes in helping people with self-directed IRAs. And he’s going to be sharing with us today how we can have a better future financially from all the hard work that we’re doing today. I’m going to bring him up right after we thank our sponsor. 

SPONSOR Pipedrive [0:50]

There’s money in the metrics. Do you know yours? Pipedrive is the simplest and easiest CRM to close more deals, deepen your relationships, and increase your business profits. Get your free trial today at EAInterviews.com/Pipedrive. 

Mario Fachini [1:06]

Here he is ladies and gentlemen, Mr. Terry White. Terry, how are you feeling today? 

Terry White [1:10]

I’m doing great, Mario. How are you? 

Mario Fachini [1:12]

I’m excited to hear what you have to say. Because so many people are working for today working for this year and everything. But I mean, I got to admit myself, I haven’t always put the future first and foremost. And I know it’s an important thing. So tell us a little why future planning and how did you get into it? 

Terry White [1:31]

You know, why future planning? That’s just a really easy question. Because we’re all going to get there. I know, you know, you’re a young guy so you’ve got several years. But when you get to be my age, I’m 59 years old, and you start thinking, “How am I going to take care of myself for the rest of my life if I want to retire?” I’m not the type that’s ever going to retire probably but most of us are. And so if you don’t start thinking about that when you’re younger, it’ll get there before you know it and then you’ll think, “Well, how am I going to make it?” And then we end up being a greeter at Walmart or something like that. And that’s just not what we want for people. 

Mario Fachini [2:08]

How long have you been doing it? 

Terry White [2:10]

Well, I started an escrow company – I graduated from a university here in New Mexico and went to work for a title company. And I did that for four years. And then I started what’s known as an escrow company here in New Mexico. And in New Mexico, an escrow company is a, for lack of a better term, it’s a mortgage servicing company but for owner financing. So if someone’s going to sell their house, and they decide to be the bank themselves, my company accepts the monthly payments and disperses the money to the seller and takes care of taxes and insurance and that kind of thing. So I started that company in 1987. And then, in about 2003, I decided we needed to have another line of business. And so I had already knew a little bit about self-directed IRAs. So I started a trust company, Sunwest Trust. And in 2004, we opened for business. And here now 15 years later, we service about 8000 accounts for people all over the country. Mario Fachini [3:12]

That’s impressive. Congratulations. 

Terry White [3:14]

Thank you. 

Mario Fachini [3:15]

Have you seen some changes in not just people but the market in the last 30 years? 

Terry White [3:21]

Yeah. You know, so since we specialize in nontraditional type assets, so when people think of an IRA, they think of stocks, bonds, mutual funds. And that’s simply because the banks and the brokerage houses have had more money and they do a much better job of advertising than we do. And so people just don’t even realize that they can invest their IRA in something like real estate or precious metal, or private companies. I’m not sure about it. But I’ve been told that some of the investment money that started Facebook way back when was an individual retirement account. So people have the opportunity to invest in their neighbor or their buddies budding new business using their retirement account. And they simply just don’t know about that. So we’ve been very fortunate over the last 15 years. We ran across a really good search engine optimization person that helped us out. And so people are looking for us and they find us on the internet and then set up their account with us. So it’s worked very well for us. 

Mario Fachini [4:27]

Yeah. It sounds like it’s going well. I want to touch on you said the retirement account for Facebook. There’s no [inaudible [00:04:34] for withdrawn if you want to invest in someone? 

Terry White [4:37]

Well, no. You wouldn’t withdraw though. That’s the cool thing is you take your IRA. So the majority of people end up with a sizable IRA. And I’m talking, you know, $30,000 to $100,000 in it. Because they worked for some company and then they quit or left for whatever reason. And they had a 401(k) there. Well, you can roll that 401(k) over into an individual retirement account. And then that’s what people did. So when I say an individual retirement account was maybe – this is what I’ve heard. I mean, I don’t know this for a fact. But in any situation, you can take your individual retirement account and invest it with your next door neighbor who’s starting a FinTech company or some kind of a new dot com company or something. And so that’s what happened. It never leaves your IRA. It stays in your IRA. And you just your IRA and invest in that. And then the returns that you get from that come back into your IRA, either tax deferred or tax free. So that’s the exciting thing about it. 

Mario Fachini [5:40]

For someone who doesn’t know, what would you say is the main pro and con to a IRA versus a Roth IRA? 

Terry White [5:48]

So what you’re talking about is you have what’s known as a traditional IRA. And when I say traditional, I don’t mean traditional investments. But that’s what the first IRA was started by Congress. And the idea behind that is the money that you put into it is tax deductible. So you put that money in pre-tax. And then you don’t pay taxes on that until you start taking it out. And you can’t take it out until your 59-and-a-half. And then you have to start taking it out when you turn 70-and-a-half. So at that time you would start paying taxes on it. That’s a traditional account. And then the next one that came along later – I believe it came along in, like, 1984 – was the Roth account. And the Roth account, you put money into that, that you’ve already paid taxes on. So I put after tax money into the Roth. But the really cool thing about the Roth is, if you’ve had it five years – if you had a Roth account for five years and you’re over 59-and-a-half, all of the income that builds up in that Roth over time comes out tax free. So again, we talked about it at the very beginning of the program about when to start. Man, if you start when you’re in your 30s or hopefully even in your 20s, I mean, just think how much money you could have built up in that over the years even without a huge return. Just the time value of that money, you get all that out tax free. I mean, that’s like a gift that the government’s given us is to use that Roth account. 

Mario Fachini [7:19]

Now, if someone’s going, “Well, I don’t want to pay taxes down the road.” Or someone else is also being devil’s advocate saying, “I’d rather pay them now.” Or “Not pay them now. I’d rather pay them down the road.” Do you think taxes would be more or less 30 years later? 

Terry White [7:34]

That’s a great question. Before I started my trust company, I have a degree in accounting. And so when I got out of school, I kind of planned on being a financial planner and helping people that way. And what they always tell you then was, you save money and you try to avoid taxes. Now, you try to defer your taxes because when you get old, you’re going to have a lower – you’re going to be in a lower tax bracket. And what was typically meant by that was, you’re probably going to make less money. So your tax – what is it called? – a progressive tax rate where the more you make the higher percentage you pay. So if you’re making less money, you’re going to pay a lower percentage. But man, we’ve all seen over the years, the taxes don’t go down. And I don’t know about you, Mario. But when I get older, when I retire, if I ever retire, I’m planning on making more money and spending more money because I want to enjoy myself. So it’s not a bad idea to pay the taxes now and put that in a Roth account and then have it tax free later. 

Mario Fachini [8:37]

I appreciate the Expert Authority insight on that. Because this is a great topic that I think less than majority of people talk about and discuss. And two things about it. One, when you’re considering these things, I love that you said that you want to be making more. Because I’ve heard that too, you know, fixed income. I actually saw something or heard someone said it in the last week or two and I Googled, I’m like, “What the heck is fixed income?” Because if you’re referring to you’re on a fixed income when you retire, the mindset is your monthly check from Social Security is only so much. And I’m thinking, “How is that any different from a job you had for 40 years where the check is the same?” It’s just less. But potentially, who wants that? So what would you say to someone like yourself that wants to make more down the road than less? And the second thing I got to ask is, do we need to make any disclaimer? I’m not a tax advisor. I don’t know what you have to do. Feel free to say it. I’m not a tax advisor or attorney but I want to play one on TV. 

Terry White [9:45]

Yeah. No, you’re exactly right. And I am not a tax advisor. I don’t do – at one time, I wanted to be a financial planner and I used to have the Series 7 license and all that stuff. But that’s not what I do now. And so the information that probably you and I, both, are putting out here people need to – and I would encourage them to do that anyway. They need to figure it out for themselves. They need to research it. Just because you hear – you read it on the internet or you hear it in a podcast doesn’t mean it’s true. So it’s just we’re giving people the idea to go do the research themselves and figure it out for themselves. And man, education is the most valuable thing you can do in this. Get out and there’s tons of available things out there to read. And a lot of other people out there besides me that probably know a lot more about it than I do. So get on YouTube and watch the videos and do the reading, do the research for yourself. 

Mario Fachini [10:43]

Yeah. I remember when I set up and learned about the Roth myself years ago, I was excited for down the road. I’m like, “I don’t want to have to wait until I’m 59-and-a-half.” But I mean that little piece alone, that’s a big difference, you know, if 30, 40 years later when you’re going, “Oh, I have to pay taxes on this. No one ever told me.” Well, what do you do at that point versus, “Oh, now it’s playtime.” 

Terry White [11:08]

Yeah. No. Like I said, it’s a gift. And I’m kind of surprised that the government – in fact, they’ve actually over the last few years – I say, the last few years when in 2010 and 2011, they literally encouraged people to convert their traditional accounts to Roth accounts because they wanted them to pay the taxes on it. Now, the interesting thing about the government and probably most people don’t know this, they don’t look out past ten years. And so me as a business person, I was looking at what they were doing and saying, “Well, what’s happening is you’re getting people to pay taxes now. But you’re giving up all that income when they start taking that out.” But unfortunately, I think the government doesn’t – they don’t care. It’s what happens in the next ten years. We got to get as much income as we can in the next ten years. So we should all take advantage of that and start those Roth accounts. 

Mario Fachini [12:04]

I totally get where you’re coming from because I also think down, down the road but don’t say too loud because it’s still good. But to the point of after the recession, they probably – like any business, would want the money now so they can use it too. But it’s also from a business standpoint. I also feel it’s a reactive state to always be in. It’s fun to go, “You know what? I might not profit for five or ten years from this but look out 20, 30,40 because I’ll still be here. 

Terry White [12:35]

So be proactive. You’re exactly right. I mean, instead of being reactive and how many people do we see, you know, they get to be in their 60s, they get close to 65, which everybody thinks that’s when you’re supposed to retire. And then they look and say, “Well, how am I going to do that? How am I going to retire and maintain the lifestyle I have?” I don’t know but I sure don’t want to retire and have to move into a smaller house and eat cat food or whatever. I want to be able to go out and travel and enjoy myself. And so if nothing else I can get across on this podcast is, if you’re young – no matter how old you are, start saving for your retirement now. Whether you use a self-directed account or you just put it in the bank or you put it in a mutual fund, start right now. And if you work at a company – my company, we provide a 401(k) for our employees. And we match it to a certain extent. And it took me a few years to convince everyone that, “Hey, you’d have to lose 50 percent of your money in the stock market to even breakeven. If you just put money in this 401(k), I’m giving you some money. And if you lost half of everything, you’d still have your own money there.” So it’s a no lose situation to start putting money away now. 

Mario Fachini [13:55]

Again, great Expert Authority insight. What does it take to retire, age or in income? 

Terry White [14:02]

Income. Income, definitely. Because you and I both heard of people that are in their 40s that retire. Or you also hear of people that are in their 80s that still can’t retire. So that’s the key thing. And you talked about fixed incomes. And I understand what you’re saying about what that – why that’s not any different than a job. But what people want to be able to do is have a large enough sum of money, that that fixed amount of money that they’re able to earn on that is enough to live on. And so that’s what I meant by saying I want to spend more when I retire. I want to have a big enough [inaudible [00:14:37], if you will, that the return that I can generate on that is enough for my wife and I to travel together and sometimes take our kids with us and enjoy that stuff together. So the whole idea of trying to saying, “Well, when I get older and I retire, my income tax will be less.” Number one, I’m not positive that the rates are going to be lower. I think they’ll probably be higher. Number one. And number two is, if you still got a decent income, you’re going to be in the upper parts of that tax bracket anyway. So I’m sorry to interrupt you, but I don’t want to really say that a traditional account is bad because anything you do to put money away is better than nothing. But if you’re in a position to pay the taxes now and put it into a Roth, that would be a smart thing to do, I think. 

Mario Fachini [15:31]

That’s more great insight. And I appreciate you for clarifying that. Because as much as somewhat making a joke, because all I’ve ever heard it from, the way it was described was not that eloquent. Let’s just say that. And it’s been numerous times the other way. I’m like, “It’s the same thing.” But what you’re saying makes sense. You want to have so much that the dividends are the fixed amount and that’s what you’re living off of. 

Terry White [15:52]

Yeah. And that’s a number that you can afford to enjoy yourself with. And I appreciate You’re using the word expert all the time. I don’t know that I consider myself an expert but it makes me feel really important. So thank you. 

Mario Fachini [16:06]

That’s how I know you’re an expert because all the ones I talked to they’re not going around going, “Look at me. Look at me.” They’re actually trying to help people. So speaking of helping people, let me ask you, who do you help? And how are you really helping them? Because there’s something you do differently. And we made the joke about, you know, we’re not advisors. But why don’t you tell Expert Authority World about that. 

Terry White [16:31]

So I’m not exactly sure what you’re asking. 

Mario Fachini [16:34]

Who are you ideally looking for to help? 

Terry White [16:38]

Well, so in my business, I think that there’s only – so we talked a little bit off air about the number of IRAs there are out there. There are said to be about 42 million IRAs in the United States right now. And, unfortunately, the majority of those people probably don’t have the desire or the knowledge to self-direct them themselves. So the client that we’re looking for at Sunwest is the client that is interested in investing on their own. They understand that particular investment. And they’re willing to do the research and put in the work to educate themselves about that investment. The people that I see that I worry about, and I’m afraid in just losing their money are the people that jump into something because it promises a huge return. And then they find out they don’t understand how that investment works or how it’s going to pay them back. And that’s a tragedy because they end up losing their money. The other thing I would recommend to people, I don’t care what kind of investment you make, don’t put all your eggs in one basket. I mean, that’s an old saying that we’ve heard for years but it holds true. I mean, I’ve seen situations where people find this investment that they think is great. And it’s going to be the next big thing. And they put their entire IRA into it. And then it’s not the next big thing. And if they had only put 10 percent or 15 percent of their investable nest egg into it and it went bad, that wouldn’t be good. That would suck. But it would at least – you’d still have money left over. You know what I mean? So I would encourage people, make sure you’re diversified. I mean, truly diversified. And don’t put all your money into one investment. 

Mario Fachini [18:24]

Is there an amount you’d say is the threshold of somewhat safety? I heard you say 10 to 15 percent, would you ever recommend 20 over five assets? 

Terry White [18:34]

I’m not an advisor. I’m not a financial advisor. So I think that is all going to depend on – my opinion is – it’s going to depend on your age. And then if you’re young enough, and you lose 20 percent of your retirement account and you’re still in your 30s, you got a lot of time. So you can make that back. If you’re my age at 50 – you know, 59, I don’t know that I would put that – I would maybe diversify a little bit more. Because I don’t have the time if I lost a part of it to earn that back. So it’s really not possible to give a set number simply because it depends on each person’s – it depends on their risk tolerance and it depends on their age. And it also depends on how much they want to have at a certain time. I’m getting to the point where I’m looking at my own personal financial, my own assets. And I’m thinking, maybe I want to put maybe 60 percent of this in something very, very safe that may not make that big a return. But I know it’s going to be there. So when I’m 75, it’s still there. I didn’t take a chance of losing it. And I may have not made a whole lot of money but it’s still there. 

Mario Fachini [19:46]

But the fact that you’re keeping it, I know that’s a big thing. I tell my clients, it’s not how much you make, it’s how much you keep. Because, I mean, that’s a whole other topic in itself. But you could argue that keeping it for another 16 years is making it because you didn’t lose it. 

Terry White [20:02]

Yeah. Yeah. Absolutely. I think I would agree with that. 

Mario Fachini [20:07]

Let me ask you about some of your clients. You don’t need to say their names or anything. But what’s the biggest success story or transformation you’ve been able to give someone? 

Terry White [20:17]

I’ve got a couple of success stories that I think about when people ask me that question. One of them is a friend of mine here locally in Albuquerque took his – he had a rollover of a 401(k) and put it in his IRA and he bought a house. Free and clear, his IRA on that house completely. And he was in his 30s at the time. And so the rent coming in from that house built up. And when he built up enough money, he bought another house and another house. And now, last I checked, I think he had seven houses, free and clear houses in his IRA. And they were generating about nine grand a month. So y he’s got this asset that probably – here in Albuquerque, realistically, seven houses is probably worth a couple million dollars. And he’s making $7,000 or 8,000 a month income that he can start taking out. And he’s about my age so he’s not ready to retire yet. But that was a great success story, I think. And another one that I think is a little older lady that I’ve talked on the phone. I’ve never met her in person but I talked to her on the phone. And she had a nephew that flipped houses. So I don’t know if anybody knows anybody who’s a house flipper. But those guys are always looking for money and always looking for places to borrow money. And so she had some money in her IRA. And so she uses that money in her IRA to lend money to her nephew. And it’s had a better rate than he could get from a hard money lender. But it’s also at a better rate than she could get somewhere else. So it works out as a win-win situation for both of them. She’s really happy. I think last time I talked to her she even got another of this kid’s aunts. So these two aunts both lend him money to flip houses and he pays them a good return and he’s able to do his thing. And they make a good return on their investment. 

Mario Fachini [22:06]

That’s awesome to hear. Because I’ve heard stories where people – you know, it’s interesting because the banks, they don’t want to lose their money either. But there’s so many people that want to pursue something. And I get why they’re cautious because if you’re not established and can prove yourself, essentially, they don’t want to lose the money either. But at the same time there are so many people out there. I’m thinking back to when I started my business, I never took a loan for it or anything. But it was just like, I knew I was going to make it in. And It’s like, how do you convey that? How do you look ten years down the road and tell everyone else? It’s like, just prove it. You know, you got to wait. But there’s so many people out there that want to do this and they are good, reputable people, like you’re saying. So I’m happy to hear that she could help him and he could help her. And I’m sure he only had to do it one or two times and it’s just going to keep continuing. And I don’t know what the rate is, but it’s not like the banks are paying 10, 15 percent. 

Terry White [23:04]

Yeah. Absolutely. I think at the time – and I don’t remember this so don’t hold me to it – but I think he was paying or 10 percent or something, which was more than she could earn in the bank and was less than he would have to pay if he went and borrowed it from what we call a hard money lender or something. So it worked out very well for him. 

Mario Fachini [23:23]

That’s an interesting scenario because when you were saying you want to be more cautious the older you get, you might find a situation like that where she might be able to make more in these ten years than the previous 20. 

Terry White [23:35]

Absolutely. And the nice thing about that, you mentioned family and friends, I mean, where a bank wouldn’t lend him money because they don’t know him and they don’t know his – I’m thinking about you saying you started your business, the people that knew you, they knew how tenacious you were and how hard working you were. And you weren’t going to give up. Well, the banker doesn’t understand that and that’s not his fault. It’s just the way things are. But friends and family that have known you all your life, it’s not as risky a bet in that situation. Now, I’m not going to say that this lady’s nephew couldn’t make a bad deal and lose his money. But number one, he’s going to be a lot more likely to work his tail off to make sure he pays his back than he has a bank, maybe. And just because of the fact that she believed in him, he’s going to work harder to make sure he gets the money back to her. 

Mario Fachini [24:32]

Yeah. And that’s the thing about business is you can do whatever you want, whether you’re family support it or not. Because it’s not like everyone’s like, “Oh my gosh, here you go.” That wasn’t the case at all. But business allows you the opportunity to serve people and create sales. One of the best things I ever learned when I was young was, mom and dad go, “You can have anything you want as long as you pay for it.” And dad always said, “Need more money, make more money.” I’m like, “I’m getting my wave runner,” which I did in high school, cash. 

Terry White [25:04]

Yeah. No. And you and I sound like we were both very fortunate to have parents that explained that to you. That, “Hey, you can have whatever you want, you just have to work a little harder.” You have to figure out how to go out and get it yourself. And I didn’t have a wave runner but I was always the type that I wanted things, you know, different things. I wanted a new car and stuff and so you just figure out, if it’s important enough to you, you figure out how to make it work. 

Mario Fachini [25:33]

It sounds like you’re a lot like me, greedy. You like clothes and food. 

Terry White [25:38]

Yeah. Yeah. Exactly. 

Mario Fachini [25:41]

All right. So with all the people you’ve helped, what would you say is been the most rewarding for you overall? 

Terry White [25:51]

Ah, you know, I think because it’s closer to me, I think the most rewarding thing for me is my employees that I’ve helped. We don’t have a lot of employees. We have 25 employees. The very first employee I ever hired, she’s worked for me for 32 years. She’s my vice president and she runs this company for me. And we have other employees. Another one that’s been here 22 years, several that have been here over 15, 16 years. And so because those people are close and I see their families and I know them, those are the ones that are most rewarding. The people that they helped, basically. And I don’t do any of the work around here. They do the work and make sure things get done. And so maybe they would be more able to tell you about an individual and how they felt because they helped them on the phone and helped them set up their account or something. But I just really enjoy helping those people and knowing that we provided a livelihood for them and we provided a nice place to work where they enjoyed coming in and hanging out with people that they liked. 

Mario Fachini [26:58]

Well, that’s a huge testament because there’s – you might say it’s only 25 people. But that’s a pretty decent sized company. And the fact that you’ve had the first one the whole time, that’s a huge testament. 

Terry White [27:13]

Thank you. 

Mario Fachini [27:15]

So one question before we go to the Imperfect Action Round, where do you see yourself with the company ten years from now? 

Terry White [27:24]

You know, that’s a great question. I have three boys that work with me and we’re doing some other things. And so I don’t -we’ll see how it goes. I am not the type of person to retire. So I might continue doing this where we’re getting into a lot of other things that I don’t know much about that I’m learning about. We opened a tap room here and we’re going to start a winery and stuff like that. So I see myself just doing something new. When I’m 75, 80 years old, I love what I do. And it’s not that I love this particular business. I just love business. I love coming in and not knowing what’s going to happen every day, who’s going to call on the phone. I’m going to get to talk to you today. And tomorrow, I may talk to somebody else. And it’s just a lot of fun. So I enjoy that. 

Mario Fachini [28:13]

I can definitely relate to that. When you’re doing something that you really truly enjoy, it’s like, “Yeah. There’s some official business in there.” But most of it, it’s like, “I get to live my dream that I had when I was 18.” Yeah, bad. 

Terry White [28:28]

Yeah. And not to make anybody think you go into business for yourself and every day is just great. I’m sure you’ve had struggles and you have months, maybe weeks, that you’re really having to struggle but you get through them. And the nice thing about it is, you can look on the other side of that and say, “I got through that and I did it. And I was very fortunate. My parents were very supportive and my wife is very supportive of being in business. So it’s worked out well for me. 

Mario Fachini [28:54]

Overall, though, we get to beat the spread. 

Terry White [28:56]

Absolutely. Yeah. 

Mario Fachini [28:59]

All right. We’re going to thank our sponsor and come back for the Imperfect Action Round. 

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Mario Fachini [30:05]

All right. We are back with the Imperfect Action Round. Terry, are you ready to take imperfect action? 

Terry White [30:11]

I’m not sure what that means but let’s see what happens. 

Mario Fachini [30:13]

I’m sure you’ve done that just once or twice in your business. 

Terry White [30:16]

Oh, I’m sure. 

Mario Fachini [30:18]

I’ve got three rapid fire questions, 60 second answers. And the first one is what is the fastest path to the cash? 

Terry White [30:27]

The fastest path – I don’t know that there is a fast path to cash. It’s hard work and perseverance is what I think I would say. 

Mario Fachini [30:38]

Number two, what is the biggest problem you see your prospects making? And the fastest way they can fix it?

Terry White [30:46]

The biggest problem I see my prospects making, you mean people that are, like, potential customers? 

Mario Fachini [30:53]


Terry White [30:53]

Okay. The biggest mistake I see them making is not doing their own due diligence and making sure that the investment that they want to invest in is a good one. And that they understand – the key is understanding what you’re investing in and how are they going to give me my money back with a return. 

Mario Fachini [31:12]

Very good advice. Number three, what is the best way to maximize customer lifetime value? 

Terry White [31:22]

I think is to treat your customer the way you want to be treated. And I tried to do that – I try to get that across to my employees. I say, think about a company that you had a good experience with and that you enjoy dealing with and then treat people the same way that person treated you. I just made a call yesterday. Can I mentioned names of other companies? AT&T DIRECTV, and it was the most unpleasant experience I have had on the phone in months. And so I would use that as an example. Don’t treat people that way. But it’s kind of like the golden rule. Actually, it’s the golden rule but with a little twist, treat people better than you want to be treated. 

Mario Fachini [32:06]

I like that. And that’s the thing is there’s so many companies out there that you can put anything you want in the marketing and the whole 5G thing. I was just talking to my company I’ve been with for 13, 14,15 years, Verizon. And I go you, “What’s the spectrum?” I was asking them different things. Because so many companies are going, “Oh, we have 5GE.” and it’s just branding. It’s not technically anything different. 

Terry White [32:33]

Yeah. It’s kind of like with 4K TVs. I mean, you can get a 4K TV but most things aren’t broadcast in 4k. 

Mario Fachini [32:40]


Terry White [32:41]

What good does it do? 

Mario Fachini [32:42]

You know, I’m happy you brought that up specifically because guess what? This is recorded in. 

Terry White [32:49]

In 4k. You look beautiful on the screen. You know, I’m telling you it looks great. 

Mario Fachini [32:52]

Well, I appreciate that. But I have it streaming in 1080. And that’s Facebook and YouTube’s own doing. But I wanted it, again, that future focus. Three, four or five years from now you’ll be able to share this and it will be right on par. 

Terry White [33:08]

Awesome. That’s great. 

Mario Fachini [33:12]

Speaking of future focused, books are a great way to foreshadow and have a vision for the future. What are some books you could recommend to Expert Authority World? 

Terry White [33:21]

Man, you know what? I am not a huge reader. I don’t know specifically why. 

Mario Fachini [33:27]

What about audio books? 

Terry White [33:27]

Audio books, I listen to a lot of podcasts, you know. 

Mario Fachini [33:31]

Nothing wrong with that. 

Terry White [33:32]

So where I get them. I love to understand and know what other people do to make a living. So one of my favorite podcasts is how I built this. It’s a NPR podcast. I listen to that a lot. There’s another one called Growth Everywhere that I listen to that’s really good. And a lot of people may not be interested in that but I just am fascinated by the way people build a business. And that was what my podcast was is just talking to business owners about. And to try to get across to people the fact that you don’t have to be a genius to build a nice business. The normal average everyday person that is willing to work hard and has a good idea can build their own business. 

Mario Fachini [34:21]

There’s at least one book you got to recommend. 

Terry White [34:26]

You know, this is maybe going to sound a little corny for some people, but I think the book that I read the most is the Bible. So anybody who’s of that mindset, I think that’s a place with some great advice. 

Mario Fachini [34:40]

I’m happy you said that. That’s a great one I’d recommend also. It’s not corny at all. 

Terry White [34:46]

You never know in today’s world if that’s going to be – how that’s going to be accepted. So I guess that’s why I said that. 

Mario Fachini [34:53]

That’s not our personal problem. That’s there’s. 

Terry White [34:56]

True. Exactly. 

Mario Fachini [34:57]

I have to modify what I said. And not the last comment at all. There’s two books you have to recommend. One of them is yours. 

Terry White [35:07]

Well, that’s true. I guess it’s a good book. I don’t know. My book is strictly about what we’ve been talking about, self-directed IRAs. And I’m sorry that I’m so – it took me so long to figure out. You had to actually prompt me for that. But yeah, my book is called If All I Have Is a Hammer. And the idea behind that was that people don’t know that they can use their IRA to invest in these other things. So if you think all you have is a hammer, then you’re looking for nails. But a self-directed IRA is another tool that you can use to invest in other things. So people can get that book. I think they can download it on our website at SunwestTrust.com. Or if you go to our website, you can order it and we’ll send you a hard copy of the book for free. So anybody who’s interested in that, feel free to reach out to us and we’ll get that to you. 

Mario Fachini [35:56]

Excellent. And you don’t need to apologize for that. Like I said earlier, there’s some many people that may not be qualified and they’re going, “Look at me, I’m the greatest.” And then I found a lot more people. It’s just very impressive what you’ve done. And you’re like, “Who? Me?” “Yeah, you.” So I believe there’s a happy medium because it’s a thin line. Like, you need to promote your business in what you do. But you always want to be humble about it. So no apologies needed. I’m glad you did mention it. I was going to mention that either way. And it was an easy segue into where would you like people to learn more about you? 

Terry White [36:32]

Well, so the best thing to do if they’re interested in self-directed IRAs is go to SunwestTrust.com. There are some links to my videos there. You could go to YouTube and our channel is called Sunwest.Ira. We have, I think, 240 videos. The majority of them, you have to look at me and I’m the one that’s talking. But some of them my son is in and he’s much more attractive than I am. So but they’re all just short three to five minutes so you’re not going to waste a lot of time, You listen to it. Hopefully, the description – the title is descriptive enough that it’s something you can tell if you want to listen to it or not. But even if it’s not, you’re only going to waste a few minutes and you can go to the next one. 

Mario Fachini [37:13]

I would argue that they’re making a good investment into the future because  knowledge applied knowledge is power. 

Terry White [37:17]

They are. Yeah. No, I agree. I guess what I meant by that is, you may not want to listen to one about investing in a private company if you’re looking to invest in real estate or something like that. But that’s why we kept them short. Because I just don’t think – it depends on what you’re listening to. If you want to invest 20 or 30, or 45 minutes or something. But these are short and they get the point across. And the more you can educate yourself, the better off you’re going to be. 

Mario Fachini [37:46]

Excellent. Well, it’s been an absolute pleasure. And I appreciate you for sharing with Expert Authority World. 

Terry White [37:53]

Thank you. 

Mario Fachini [37:55]

All right. Expert Authority World, we have another great episode here today. I will see you tomorrow. Have a great day. And God bless. 

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www.EAInterviews.com [38:34]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

Learn More About Terry

Terry White, President & CEO of Sunwest Trust, has been working in the real estate & investment world for 35+ years, and he’s got the expertise to prove it.
After graduating with a degree in Accounting and working as a controller for a local title company, Terry launched a small escrow company, which quickly gained a reputation for being honest, hardworking and fair. In 2003, Terry took his success a step further and formed Sunwest Trust, Inc. Headquartered in Albuquerque, New Mexico, Sunwest Trust, Inc. was founded on the principle of offering clients real-world solutions to all of their self-directed IRA and escrow management needs. Today, Sunwest Trust, together with Sunwest Escrow, serves its clients as both escrow agent and IRA custodian for Individual Retirement Accounts.
Terry has led Sunwest Trust with one goal: to provide outstanding service to
each and every client by listening to them and learning exactly what they want. His passion lies in educating investors to build their own self-directed IRA’s, customized to fit their needs and financial goals.
When he’s not in the office, Terry enjoys fly fishing, biking, traveling with his wife, and spending time in Colorado.

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